After serving the Chattanooga area for 10 years, 96-5 The Mountain will be making "a bold change to give listeners something new by playing all of today's hit music," station officials said.
With a 100,000 watt signal, Southeast Tennessee and North Georgia "will hear all of today's most popular artists as well as the radio personalities they've grown to love," it was stated.
The new era of 96-5 The Mountain began Monday at 10 a.m.
The new sound will include artists that have become staples over the last decade on 96-5 The Mountain such as Matchbox 20, Linkin Park, and Maroon 5, officials said.
They will be joined with artists such as Justin Timberlake, Chris Brown, and Avril Lavigne.
Program Director Danny Howard says "Our goal is to create compelling radio that appeals to our listeners and delivers real results to our advertisers."
He said, "As in the past, 96-5 The Mountain will be delivering exciting promotions and prizes for people who actually live in the Chattanooga area. In the upcoming days, 96-5 The Mountain will give away a brand new 2008 Saturn Astra from Saturn of Chattanooga.
"Our listeners have grown accustomed to promotions that are geared specifically to them rather than big national contests and they will continue to get that on 96-5 The Mountain.
"For over 40 years WDOD-FM has adapted with the ever-changing demands of its listeners. Now, and in the years to come, 96-5 The Mountain will continue that tradition by entering a new era that will serve the dynamic city of Chattanooga."