After nearly five years of wrangling with the FCC, Clear Channel Radio is going to put another station on the air in Chattanooga.
“We are very excited that the day has finally come for 103.7 to come on the air," said VP/Market Manager Mark Bass. “My predecessor, Sammy George and everyone here have been working hard to bring this new signal in the market, I’m excited that the day has finally come that we can sign on."
Mr. Bass indicated the signal will be one of the best in the city, saying, “I’m told that when we reach full power our signal will cover the entire Metro beautifully and may make this one of the top five most powerful signals in the market."
“After years of extensive research and all of the experience that Clear Channel has in this market, I believe that the format we have picked will mirror Chattanooga and be one of the most popular new starts in decades."
When asked about the music that the new station might play, Mr. Bass said, “Did I say anything about music?” He left it open whether or not Chattanooga is about to get another talk or music station.
New Operations Manager Jay Cruze is heading up the launch of the new format. “This is going to be the most unique station in this area, just get ready to move, that’s all I’m saying right now," he said.
The new station will broadcast on 103.7 FM and online with an interactive web site designed by the in house Online Content Director, Greg Browning. He said, “All of our stations websites are known for their exclusive content and superior online streaming (broadcasting on the web) quality, this station is not going to be any different."
Sign on for the new station is 1 p.m. on Monday.
Clear Channel also owns and operates WUSY (US101) Rock 105 (WRXR) and 98.1 The Legend (WLND) in the Chattanooga area.