With Tennessee as one of the least healthy states in America, ranking
44th out of 50, BlueCross BlueShield of Tennessee has launched a new campaign to encourage Tennesseans to
improve their health and help reduce this statistic. The campaign is called, "Movement for Life."
“Changing our lifestyles to live healthier lives is a big step for
anyone,” said Janet McConnell, director of brand strategy and new
media for BlueCross. “We can all take little steps and make small
changes to improve our own health and as a result, the health of
Tennessee.”
Movement for Life is about the everyday, incremental changes that lead to more substantial lifestyle improvements, eventually to a healthier life for all Tennesseans. The campaign includes television, radio, print ads and online advertising, as well as a Web site,
MVMTforLife.com.
The interactive site provides all visitors a forum to make healthy
proclamations in four categories including weight loss, fitness,
smoking cessation and healthy community. It’s designed for all
participants, not just BlueCross members, to declare their health and
wellness goals and to serve as motivation and inspiration for each
other.
BlueCross members can benefit from an additional feature—a virtual
coach that will provide daily or weekly health tips on these four
topics. Messages can be delivered via e-mail, a desktop widget, mobile
text messaging and Facebook wall posts.
People can also become a fan of the Movement for Life on Facebook
(http://www.facebook.com/pages/MVMTforLife/146232343004) and follow it on Twitter (http://twitter.com/MVMTforLife) to further encourage
health and wellness conversations as well as communicating information
about community-based sponsorships and programs.