The city of East Ridge on Thursday kicked off a new campaign to attract homebuyers to the city.
The campaign is targeted toward young professionals, first-time homebuyers and those starting a family.
Officials said the campaign will focus on “cost, community and convenience” — three key messages that will be emphasized utilizing a variety of tactics.
“East Ridge really is a wonderful city,” said East Ridge Mayor Mike Steele. “After a great deal of hard work last year we’ve had some success in improving our popular image. We want to let everyone know that moving to East Ridge is a smart decision both for people starting out with their first home and people starting over after losing their home in the financial crisis.”
At a kickoff event held at an East Ridge home for sale, several local realtors joined Mayor Steele to learn more about the campaign and how they can take part in it. Mayor Steele outlined campaign components such as multimedia, a dedicated Web site, collateral materials, advertising and other informational tools.
“Our goal is to get the word out about all that East Ridge offers,” added Mayor Steele. “Our housing is affordable and our taxes are low, particularly when you compare us to other neighboring communities. Those looking to be close to the Hamilton Place area or downtown Chattanooga will find themselves minutes away in East Ridge, and will get more home for their dollar here.
"Plus we’re a safe place — a great place to raise a family or begin life outside of Mom and Dad’s home. We’ve always been the perfect place and a best-kept-secret, but now we are going to start telling people about it.”