A ribbon-cutting ceremony to celebrate the grand opening of Switch-it, a wholesale/retail handbag company, will take place Oct. 1, at 10 a.m. The store is located at 6400 East Brainerd Road, Suite 104.
Switch-it is an authorized distributor of Miche Bag, a handbag that allows customers to purchase the base of a purse and interchangeable shells.
Customers can choose from a small or large base and replacement shells to change the look of the purse without the hassle of switching items to a new handbag. Shell prices start at $19.95.
Customers also have the option of creating a shell using their own images and design. Sales representatives are available for home or office demonstrations.
Switch-it is the only Miche Bag distributor in the Chattanooga area.
“When I ordered my first Miche Bag, I absolutely fell in love with the product,” said company owner Pam Torrie.
Ms. Torrie, a graduate of Chattanooga State Technical Community College, was previously employed by BlueCross BlueShield of Tennessee.
The store is open Monday through Friday from 9 a.m. to 4 p.m.
The ribbon-cutting ceremony is being arranged by the Chattanooga Area Chamber of Commerce.
For more information, contact Pam Torrie at 702-5999.