Switch-it Handbag Company Celebrates Grand Opening

Monday, September 27, 2010

A ribbon-cutting ceremony to celebrate the grand opening of Switch-it, a wholesale/retail handbag company, will take place Oct. 1, at 10 a.m. The store is located at 6400 East Brainerd Road, Suite 104.

Switch-it is an authorized distributor of Miche Bag, a handbag that allows customers to purchase the base of a purse and interchangeable shells.

Customers can choose from a small or large base and replacement shells to change the look of the purse without the hassle of switching items to a new handbag. Shell prices start at $19.95.

Customers also have the option of creating a shell using their own images and design. Sales representatives are available for home or office demonstrations.

Switch-it is the only Miche Bag distributor in the Chattanooga area.

“When I ordered my first Miche Bag, I absolutely fell in love with the product,” said company owner Pam Torrie.

Ms. Torrie, a graduate of Chattanooga State Technical Community College, was previously employed by BlueCross BlueShield of Tennessee.

The store is open Monday through Friday from 9 a.m. to 4 p.m.

The ribbon-cutting ceremony is being arranged by the Chattanooga Area Chamber of Commerce.

For more information, contact Pam Torrie at 702-5999.

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