True North Custom Media announced that hospital executive Jim Brexler has joined its board of directors. Mr, Brexler’s experience spans academic medicine, hospitals, and health systems in both the public and private sectors, and supports the company’s growth as a leading provider of marketing strategies driven by research and analytics.
“With more than 30 years of healthcare leadership experience, Jim Brexler brings a tremendous amount of strategic depth to the senior leadership of True North Custom Media,” said CEO Charles DallAcqua. “He looks forward to putting his expertise to work for hospitals and health systems nationwide through True North.”
As president and CEO of Erlanger Health System for eight years, Mr, Brexler provided leadership for an Academic Medical Center, Level I Trauma Center, Cancer Center, Stroke Center, High-Risk Perinatal Center and Life Force Air Ambulance, as well as T.C. Thompson Children’s Hospital, the system’s comprehensive regional pediatric center with both a Level III Neonatal Intensive Care Unit and a Pediatric Intensive Care Unit. Brexler’s leadership spanned 5,000 employees, 600 physicians, and provided strategy for an organization with annual net revenue of $600 million.
Mr, Brexler served as CEO of the Health Care Services Division of Louisiana State University Health Sciences Center for five years, adding the role of Vice Chancellor in his final year of service to the University. He oversaw Louisiana’s statewide system of hospitals and clinics, which annually provides care to more than one million citizens as well as training of 850 resident physicians, clinical education of 4,500 nursing and allied professional staff, and the affiliation partnerships with Louisiana State Medical Schools in New Orleans and Shreveport, Tulane Medical School, and Alton Ochsner Medical Foundation. Mr, Brexler has also served in the role of CEO at Oakwood Healthcare (Dearborn, Michigan) and Baton Rouge General Medical Center (Louisiana), and as Chief Operating Officer of Greensboro Hospital, part of the Moses Cone Health System in Greensboro, N.C.
In addition, Mr, Brexler has served on the faculty of the LSU Schools of Business and Public Health and the American College of Healthcare Executives. He has also served in leadership roles with local, state, and national professional associations and was honored by the Tennessee Hospital Association with their Distinguished Service Award in 2011.