Krystals To Cost Just A Quarter For 2 Hours On Wednesday

Monday, October 22, 2012

The Krystal Company will celebrate everyone who’s ever enjoyed the iconic burger and every one of its 9,000 employees on Wednesday. From 11 a.m. to 1 p.m., all of Krystal’s 350 restaurants will treat its guests to its signature product -- Krystals -- for just 25 cents apiece (limit of 6). The event kicks off Krystal’s 80th anniversary, with parties throughout the Southeast.

“Our founder’s motto in 1932 was to provide customers the very best food at the lowest possible price, served in a spotlessly clean restaurant with quick and courteous service,” said Doug Pendergast, Krystal president and CEO. “Today we celebrate 80 years of support from our employees, franchise partners and loyal customers. It may be our 80th birthday, but this party is truly for them. They are our past – and our future.”

“Krystals for a quarter” day launches a yearlong celebration of the brand’s 80th anniversary. Over the next 12 months, Krystal, with new ownership and a new leadership team, plans a year of events and changes that will set the tone for another 80 years. “We are hard at work on the next generation of Krystal. We will not reinvent what has made us successful, but we will renovate our brand to make it relevant for the next 80 years,” Mr. Pendergast said.

Launched in the midst of the Great Depression in downtown Chattanooga,  the first restaurant became an overnight success with customers who flocked to the small building for hot-off-the-grill Krystals, bought for a nickel.

Over the next five years, the company plans to open over 150 new restaurants.

“Wednesday is a ‘thank you’ to all of the generations of loyal Krystal customers,” said Tom Peterson, Krystal chief marketing officer. “We promise a lot of excitement in the coming months as we share some of our plans for our future.”

Every Krystal in its 11 states will host the 2-hour thank you party. Fans are encouraged to come a little early as lines are anticipated.


Cambridge Square To Host Chattanooga’s First Sanctioned World Food Championship With The Ooltewah BBQ Brawl

Cambridge Square and de-facto Ooltewah Mayor and local business owner Steve Ray, have teamed-up to host Chattanooga’s first sanctioned World Food Championship. Branded the Ooltewah BBQ Brawl (The Brawl), the event will take place on April 15 from 11 a.m.-6 p.m. Admission to the event is free of charge. Cambridge Square is a mixed-use community located less than a quarter mile ... (click for more)

Chicken Salad Chick Foundation Presents Donation Check To Chattanooga Area Food Bank

The Chattanooga Area Food Bank announced that on Friday, Josh Patton, the area franchise owner of Chicken Salad Chick, presented a donation check to the Chattanooga Area Food Bank for $3,143.60. This total equates to 12,574 meals that the Chattanooga Area Food Bank can provide to hungry neighbors in the area. The money for this donation was raised by the Chicken Salad Chick ... (click for more)

Motorcyclist Killed In Wreck On E. 34th Street

Brandon Tuders, 21, was killed in a motorcycle accident Friday afternoon.   Chattanooga Police Officers responded to a single vehicle motorcycle crash in the 1900 block of East 34th Street.   The accident occurred at approximately  12 p.m.  Witnesses said the motorcycle was traveling east on 34th Street on the wrong side of the road in a curve. ... (click for more)

Firefighters Respond To House Fire Friday Afternoon On Cameron Lane

The  Chattanooga Fire Department responded to 4921 Cameron Lane on a residential house fire on Friday around  12:30 p.m. The homeowner said that he returned home to see smoke coming from his roof top vents. He did not open the door; instead, he called 911.  The fire department arrived on the scene and quickly extinguished the fire. ... (click for more)

Slaxxon Regret

Back in the seventies my three oldest brothers had a buddy named Steve Slack. “Slack” was a star soccer player at Baylor and he grew up on Lookout Mountain, which is where I grew up. He and Jimmy, Henry and Bill went to the University of Virginia where they were roommates in an old, beat up house that was painted pink. Naturally, the place became known as the “Pink Palace” but lest ... (click for more)

Roy Exum: Geno: Our ‘Me’ Culture

By almost every measure, Geno Auriemma is the best basketball coach in America. His University of Connecticut women are riding a record 109-game winning streak that dates to Nov. 17, 2016. Stanford barely beat them in overtime 3 years ago, but, before that, they won 41 straight. That means UConn is 153-1 and, in the current 109 streak, they have double-figure wins over the opponents ... (click for more)