Krystals To Cost Just A Quarter For 2 Hours On Wednesday

Monday, October 22, 2012

The Krystal Company will celebrate everyone who’s ever enjoyed the iconic burger and every one of its 9,000 employees on Wednesday. From 11 a.m. to 1 p.m., all of Krystal’s 350 restaurants will treat its guests to its signature product -- Krystals -- for just 25 cents apiece (limit of 6). The event kicks off Krystal’s 80th anniversary, with parties throughout the Southeast.

“Our founder’s motto in 1932 was to provide customers the very best food at the lowest possible price, served in a spotlessly clean restaurant with quick and courteous service,” said Doug Pendergast, Krystal president and CEO. “Today we celebrate 80 years of support from our employees, franchise partners and loyal customers. It may be our 80th birthday, but this party is truly for them. They are our past – and our future.”

“Krystals for a quarter” day launches a yearlong celebration of the brand’s 80th anniversary. Over the next 12 months, Krystal, with new ownership and a new leadership team, plans a year of events and changes that will set the tone for another 80 years. “We are hard at work on the next generation of Krystal. We will not reinvent what has made us successful, but we will renovate our brand to make it relevant for the next 80 years,” Mr. Pendergast said.

Launched in the midst of the Great Depression in downtown Chattanooga,  the first restaurant became an overnight success with customers who flocked to the small building for hot-off-the-grill Krystals, bought for a nickel.

Over the next five years, the company plans to open over 150 new restaurants.

“Wednesday is a ‘thank you’ to all of the generations of loyal Krystal customers,” said Tom Peterson, Krystal chief marketing officer. “We promise a lot of excitement in the coming months as we share some of our plans for our future.”

Every Krystal in its 11 states will host the 2-hour thank you party. Fans are encouraged to come a little early as lines are anticipated.

Sushi Bistro Opens On Main Street; Other New Eateries Include Fireside Grill, Bolton’s Spicy Chicken & Fish, Dominica’s Caribbean Kitchen

At the Thursday meeting of the city Beer Board, four consumer beer licenses were issued to restaurants and bars. Alex Thai Food & Sushi Bistro, 26 E. Main St., is on the ground floor of a new apartment building. The restaurant has a capacity of 65, with hours from 11 a.m. to 10 p.m. Fireside Grill, 3018 Cummings Hwy. is being opened as a restaurant/bar in Lookout ... (click for more)

Art Of Cooking Teaches Children About Farm To Table

Contemporary Performing Arts of Chattanooga’s arts education program, Full Circle Teaching Artists Program, presents Art of Cooking at Barking Legs Theater. Running every Thursday from 5:30-7 p.m. until Oct. 13, Art of Cooking seeks to provide families of preschool children with nutritional education and problem solving opportunities through the magic of performing arts, dinner ... (click for more)

2 Shot On Shepherd Road Tuesday Evening

Two people were shot Tuesday evening on Shepherd Road. Chattanooga Police were dispatched just before  6:30 p.m.   Tuesday,  to a parties shot call in the 1900 block of Shepherd Road.   Upon arrival, police were told two injured parties were transported to a local hospital via personal vehicle.  Both victims told investigators they were walking ... (click for more)

In Surprise Vote, Chattanooga City Council Turns Down Short Term Vacation Rentals

In a surprise vote, the City Council on Tuesday night turned down allowing a process to legalize short term vacation rentals in Chattanooga. Only Chip Henderson and Jerry Mitchell voted in favor. Opposed were Carol Berz, Yusuf Hakeem, Larry Grohn, Moses Freeman, Ken Smith and Russell Gilbert. Chris Anderson was absent. Afterward, Councilman Smith said, in light of the vote, ... (click for more)

October Is Breast Cancer Awareness Month

Picture a sold-out baseball game at Wrigley Field or Nationals Park packed with 40,000 fans. That image represents roughly the same number of women and men who die from breast cancer each year.  In Tennessee alone, an estimated 900 women will die from the disease in 2016. It is a sad statistic, but there is some good news: thanks to early detection and improved treatments, ... (click for more)

Roy Exum: Saving A Life & More

About 40 years ago I was at an afternoon football practice when one of those who was also watching from the fence was bitten by a bumble bee or yellow jacket or whatever it was and almost died from anaphylactic shock. Luckily an athletic trainer had an EpiPen, jammed it into the man’s thigh and it is believed to have saved the victim’s life. For years I kept an EpiPen on the top ... (click for more)