Krystal's 80th Anniversary Launched With More Than 1,000,000 Hamburgers Served

Thursday, October 25, 2012

Krystal restaurants across 11 states took time Wednesday to thank their loyal customers by offering the iconic hamburger for a quarter.  Members of the Krystal Team sported 80th anniversary T-shirts, cheered and waved to customers driving in queues wrapped around restaurants as they made their way toward their orders.

Krystal sold 1.1 million of the burgers in Krystal’s 350 franchised and company-owned restaurants, during the event. 

“Krystal is part and parcel of the Southern experience,” said CMO Tom Peterson. “All of us were moved to see so many people come out to celebrate the launch of our 80th anniversary.  This is only the beginning as we’ll continue to have events throughout the upcoming year as our way to thank customers and share the Krystal experience.” 

“Our founder’s vision in 1932 was to provide customers the very best food at the lowest possible price, served in a spotlessly clean restaurant with quick and courteous service,” said CEO Doug Pendergast.  “The Krystal Kreed  continues to be our focus  today, as we mark this milestone which both embraces our heritage and celebrates a very vibrant future.” 

While this event took place during the lunch hour, other events and activities are being planned at various times.  

It was noted that the idea for “Krystals for a Quarter” came from posts from the restaurant’s Facebook friends.  More than 20,000 posts were made to support the effort which drew thousands of customers to more than 350 Krystal restaurants.  

Mr. Pendergast noted that within five years, the brand’s goal is to have 500 restaurants in place across the south.  “While we took the time to thank our customers, we also wanted to take this opportunity to thank our dedicated team members and franchisees.  Thanks to their hard work, we had a great day and look forward to future efforts planned throughout the coming year.”

Krystals for a Quarter:  By the Numbers

Krystals for a Quarter Day
Number of Krystals sold during the event:  1.1 million
Number of Krystal Team Members Serving Customers:  5,250
Average Number of Krystals Served Per Team Member: 210
Pounds of Beef Used:  23 tons
Pounds of Onions Used: 1.4 tons
Gallons of Mustard Used: 425
Pounds of Pickles Used: 4.4 tons
Pounds of Bread Used:  68,750
Number of Grills Used: 2,200
Number of Balloons Inflated:  8,750
Fastest service given during the event by the Cherokee Boulevard Restaurant in Chattanooga:  3.5 Minutes
Overall increase in ingredients purchased over last year:  100 percent
Number of Facebook “Likes” During the Event:  25,250
Number of Facebook “Likes/Shares/Talking About”: 81,500


Buffalo Wild Wings – Where The Wild Things Are

It is no secret that old folks forget things often and such was the case when I planned to have lunch with my son Jack the same week that I had told Lois that she and I would go. When I explained to Jack what I had done he told me that if Lois didn’t mind him tagging along that we could all go together. He had been out of town and we really wanted to visit, but Lois had company ... (click for more)

Culinary Luncheons At GNTC Sell Out Months In Advance

There is a place in Rome, Ga., that serves international cuisine in an elegant dining area in a turn-of- the-century plantation-style house. It is part of the Culinary Arts program at Georgia Northwestern Technical College (GNTC) which exposes students to a wide array of international influences and advanced cooking methods. As part of the curriculum, the program has been ... (click for more)

Investor Group Plans $31 Million Hotel In Chattanooga Bank Building

An investor group announced that it is planning the development of an upscale 150-room hotel in the historic Chattanooga Bank Building. MCA is comprised of 20 EB-5 investors as limited partners with Red Leaf Development, managed by David Roos, as the general partner. Long-time partner PHG is involved in the development of the hotel and will be responsible for its management ... (click for more)

Police Say Texts From Slain Minister Detailed Drug Deals

An investigator testified Thursday that a minister who was beaten to death during an apparent drug deal had texts on his phone dealing with similar exchanges of illegal drugs. The minister's wife said he had gone out that night as part of a church counseling program to women. General Sessions Court Judge Clarence Shattuck bound charges of felony murder and especially aggravated ... (click for more)

Please Don't Close The Piccadilly Cafeteria At Hamilton Place

Oh, no. The Piccadilly Cafeteria at Hamilton Place is closing.  Its last day is Christmas Eve.  I will miss the great food they have there but most of all I will miss their servers, cashiers and waitresses.  They are all so friendly and accommodating.  They make it like it’s a home-style restaurant. I sure wish there was some way that Hamilton Place and ... (click for more)

Roy Exum: God Bless Cathy & Co.

The secret to the whole thing is not getting caught but somebody at the Toys R Us store in Framingham, Mass., had a camera when Cathy O’Grady was very quietly paying off all the layaway balances at the popular location last week. The picture snaked its way onto social media sites and her friends quickly recognized the area’s most famous “layaway angel.” Then somebody in nearby ... (click for more)