Dr. Evaline Echols, professor of business at Lee University, presented a paper at the 77th annual International Convention of the Association for Business Communications in Honolulu, Hawaii. The theme for the conference was “Communicating Sustainability in Business.”
ABC is an international, interdisciplinary organization committed to advancing business communication research, education, and practice. This year’s conference included participants from 20 countries.
Dr. Echols’ paper, titled “Tearing Down Walls and Building Bridges Through Storytelling in the Communications Classroom,” reflects research and results of surveys administered to business communication students in regard to storytelling. Dr. Echols asserts that storytelling serves several purposes in the classroom, such as overcoming anxiety of public-speaking, building rapport between students and professors, and learning to think quickly.
“This conference emphasized how to communicate effectively in an increasingly complex and interconnected global environment and included world renowned speakers and panelists,” said Dr. Echols.
Dr. Echols had the opportunity to hear different perspectives on communicating social, environmental, and economic issues in a global context, as well as up-to-date pedagogies for teaching communication and leadership courses.
Dr. Echols has been a professor of business for 28 years, serving as chairperson of the Department of Business from 1984-2004. As a professor of business education at Lee, she currently teaches Business Communications, Organizational Communication and Leadership, and Managerial Communication.
For more information about the Association for Business Communications, visit http://businesscommunication.org/about.