Morning Pointe Announces Construction Of Its 23rd Assisted Living Community In Knoxville

Friday, December 7, 2012

Morning Pointe Assisted Living and Independent Healthcare Properties (IHP) announced on Friday, plans for its 23rd state-of-the art assisted living and Alzheimer’s memory care community in Knox County, Tn. Morning Pointe of Powell will be located adjacent to the North Knoxville Medical Center at Emery Road and Interstate 75. It will feature 53 assisted living apartments with an additional 20 dedicated to Alzheimer’s memory care.

The North Knoxville Medical Center is East Tennessee’s newest full-service hospital. It is a 108-bed acute care hospital serving Knox County and the surrounding communities. It is also considered one of the largest employers in the area.

“Powell has positioned itself as a location for quality healthcare in the North Knoxville and South Anderson County area, and Morning Pointe is proud to expand its senior care services in this growing market,” says Greg A. Vital, president and CEO of Independent Healthcare Properties and Morning Pointe

Morning Pointe’s expansion to Powell comes on the heels of positive economic news for the Knoxville area. The Brookings Institution issued a report just last week which found that the Knoxville metro area is one of only three in the United States whose economy has fully recovered from the impact of the recession.

Morning Pointe of Powell is set to open in the Fall of 2013, creating 75 permanent healthcare careers and 200 construction jobs for one year. The 10 million dollar investment will provide a positive economic impact of more than 15 million annually for Powell and Knox County.

Assisted Living services and amenities provided at Morning Pointe of Powell will include assistance with activities of daily living, meals, medication management, transportation, a beauty/barber shop, a secure landscaped courtyard, and a range of specialized care tailored to individual needs.  The building also will feature a history wall with photographs of Powell, Knoxville and surrounding areas.

The Lantern at Morning Pointe of Powell will offer specialized “Meaningful Day” Alzheimer’s memory care programming focusing on personal interests and life experiences.  The program creates a personalized versus one-size-fits-all life enrichment program encompassing the spiritual, physical, intellectual, social and emotional needs of each individual.


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