BlueCross Hires New Director Of Digital Marketing

Saturday, December 8, 2012

BlueCross BlueShield of Tennessee has hired Vanessa Daffron as director of digital marketing. Ms. Daffron will be responsible for directing all digital marketing and strategies for BlueCross, including the member web portal, bcbst.com, and content management for BlueCross’ digital marketing efforts.

“I am thrilled to have Vanessa join BlueCross and lead our digital team,” said Carla Raynor, vice president of strategic marketing for BlueCross.

“She has more than 12 years of experience specifically with digital marketing and her strengths will be a great asset as we strive to grow our online retail presence.”

Ms. Daffron most recently worked at Hilton Worldwide as its senior manager and brand liaison for global eCommerce services, where she led eCommerce marketing strategy for all of Hilton Worldwide’s focused service brands (Hampton Inn, Hilton Garden Inn, Homewood Suites and Home2 Suites by Hilton).

Before Hilton Worldwide, Ms. Daffron held senior digital management roles at American Greetings Interactive, Critical Mass, Inc., a top 20 global digital agency, and DigiKnow Creative Marketing Technologies, which is among the top 100 web-development firms in the United States. Daffron began her career in digital marketing in Los Angeles in 1999 where she held strategic management roles at digital marketing agencies for entertainment properties.

Vanessa received her Bachelor of Arts from the University of Kentucky, graduating Cum Laude, and has done graduate coursework in marketing management at Cleveland State University.  She is also certified in Technology Product Management and founded a technology product management professionals organization with more than 2,500 active members.


Miller & Martin Practices, Attorneys Recognized In 2017 Chambers USA

Chambers and Partners has recognized Miller & Martin in the 2017 Chambers USA: America's Leading Lawyers for Business report as a leading law firm in the practice areas of Labor & Employment, Corporate/M&A and Litigation: General Commercial, and also recognizes six of the firm’s attorneys. Individual lawyers are ranked on the basis of their legal knowledge and experience, ... (click for more)

Chattanooga Chamber Calendar Of Events May 30-June 2

Thursday, June 1 Downtown Chamber Council Meeting 7:30  - 9 a.m. Bessie Smith Hall: 200 E M L King Blvd. Speaker: Jay Raynor, Defoor Brothers Topic: City Center Development Join the Downtown Council for networking and breakfast from 7:30 - 8 a.m., with the program lasting from 8 - 9 a.m.   $15   East Ridge Chamber Council Meeting 11:45 a.m. - ... (click for more)

Reworked Miller Park, Connections To Cost Up To $8.4 Million

A reworked Miller Park with improved connections to Patten Parkway and MLK Boulevard will cost $7.6 million. With contingencies, the price tag is tabbed at $8.4 million. The city only had two bidders on the major downtown project. Thomas Brothers Construction had the low bid of $7,637,413. Dillard Construction was just behind at $7,768,113. The city lists the "total project ... (click for more)

Dionne Upton Named New Principal At Woodmore Elementary School

Hamilton County Department of Education Interim Superintendent Dr. Kirk Kelly announced Friday the appointment of Dionne Upton to serve as principal at Woodmore Elementary School. Ms. Upton has 21 years of experience as a teacher, instructional coach, and assistant principal.  Along with her various educational experiences, she has also participated in the Leadership Fellows ... (click for more)

Scrutinizing Defense And Other Public Spending Is Right Thing To Do

I saw in the news today where U.S. senators were investigating and scrutinizing an Army "debacle," which has already spent $6 billion on a communications system developed by a defense contractor (WIN-T) that is virtually ineffective in use.   This is on top of a recent Navy scandal (Fat Leonard Scandal) where several current and former Navy admirals were sentenced to prison ... (click for more)

Roy Exum: The Suicide Letter

Two weeks ago there were five suicides and a fatal drug overdose in the same Chattanooga community. That absolutely tears me up inside because I am assured almost every day there is a better answer. I make no secret I struggle with depression and it is real. I want others to see if I can get through the valleys to climb the mountain, they can too. I take medicine every day that ... (click for more)