BlueCross Hires New Director Of Digital Marketing

Saturday, December 8, 2012

BlueCross BlueShield of Tennessee has hired Vanessa Daffron as director of digital marketing. Ms. Daffron will be responsible for directing all digital marketing and strategies for BlueCross, including the member web portal, bcbst.com, and content management for BlueCross’ digital marketing efforts.

“I am thrilled to have Vanessa join BlueCross and lead our digital team,” said Carla Raynor, vice president of strategic marketing for BlueCross.

“She has more than 12 years of experience specifically with digital marketing and her strengths will be a great asset as we strive to grow our online retail presence.”

Ms. Daffron most recently worked at Hilton Worldwide as its senior manager and brand liaison for global eCommerce services, where she led eCommerce marketing strategy for all of Hilton Worldwide’s focused service brands (Hampton Inn, Hilton Garden Inn, Homewood Suites and Home2 Suites by Hilton).

Before Hilton Worldwide, Ms. Daffron held senior digital management roles at American Greetings Interactive, Critical Mass, Inc., a top 20 global digital agency, and DigiKnow Creative Marketing Technologies, which is among the top 100 web-development firms in the United States. Daffron began her career in digital marketing in Los Angeles in 1999 where she held strategic management roles at digital marketing agencies for entertainment properties.

Vanessa received her Bachelor of Arts from the University of Kentucky, graduating Cum Laude, and has done graduate coursework in marketing management at Cleveland State University.  She is also certified in Technology Product Management and founded a technology product management professionals organization with more than 2,500 active members.


State Representative Kevin Brooks Encourages Residents To Utilize Annual Sales Tax Holiday

With the beginning of a new school year right around the corner, State Representative Kevin Brooks is encouraging the families who live in House District 24 to utilize the state’s annual sales tax holiday to save on items such as clothing, school and art supplies, as well as computer purchases.   The state’s annual Tax Free Weekend is set for July 28-30. It begins at 12:01 ... (click for more)

Photo Gallery: Pinnacle Financial Partners Opens New Office On Shallowford Road In East Hamilton County

Woman Arrested In Murder Of Eric Burchfield In Hixson; Mother Of Victim Said, "Ember Killed Him"

A woman has been arrested in the murder of 28-year-old Eric Burchfield in Hixson early Friday morning. Police identified her as Ember Lee Cash Elm. She was booked as Emily Leanne Brooks Johnson, 26, of 4024 Woodmont Dr. At 3:25 a.m., Chattanooga Police responded to a person who had been shot at the Kangaroo Express at 4849 Hixson Pike. Officers were on regular ... (click for more)

Bradley County Sheriff Eric Watson Booked At County Jail; Says He Is Not Guilty

Bradley County Sheriff Eric Watson was booked at the Bradley County Jail Friday morning. He faces six separate charges of altering/falsifying/forging a title plate assignment. Sheriff Watson, a former state legislator, posted a $30,000 bond. He issued this statement, "For more than a year, I have confronted numerous accusations from some who desire to have more control ... (click for more)

Do Something To Protect Our Children

It is unconscionable in this day and age that these children had to exist in such deplorable conditions and that an innocent baby suffered and died alone in a locked car.  Yes, there is blame and accountability considering this family had child neglect charges filed a few years ago (that were apparently dropped and expunged) and a large part of the responsibility should ... (click for more)

Roy Exum: My Dear Friend Jake

Two weeks ago four of us piled in a car to go down to Canton, Ga., so we could tell Jake Butcher goodbye. Bob McKamey, former mayor Ron Littlefield, a dazzling guy named Steve Wilson, and myself. This would be the last time any of us would see Jake. It was a spectacular day and anyone who doesn’t believe in such goodbyes is missing out on the greatest moment in their life. It is ... (click for more)