Sketchers Settles Lawsuit Regarding Alleged Deceptive Shoe Ads

Wednesday, May 16, 2012

If you bought Skechers-brand shoes thinking they might improve  your health and appearance, you may be eligible for a refund, Tennessee Attorney General Bob Cooper and Tennessee Commerce and Insurance ‘s (TDCI) Consumer Affairs Director Gary Cordell announced. Consumers should go to 

ftc.gov/skechers" id="yui_3_2_0_81_1337194952509596" style="text-decoration: underline; color: rgb(35, 71, 134); outline-width: 0px; outline-style: initial; outline-color: initial; ">www.ftc.gov/skechers for refund information.

 

Following an investigation led by the Federal Trade Commission, the Tennessee and Ohio Attorneys General Offices led a multistate investigation consisting of 42 other states, and the District of Columbia.  The FTC agreement and multistate agreement total $45 million. The agreements resolve alleged deceptive advertising complaints against Skechers USA, Inc., one of the largest shoe manufacturers in the country.  Under the settlements, up to $40 million is being allocated for consumer refund money to be paid back to consumers who purchased Shape-Ups, Tone-Ups, and the Skechers Resistance Runners – the largest such pool in history for an advertising substantiation case.  As part of the settlements, Skechers will pay an additional $5 million to the states. 

“Today’s  action should serve as a strong reminder to companies that they must be able to back up advertising claims that they make,” Attorney General Cooper said.

 

The multistate action follows a closely-coordinated investigation initiated by the Federal Trade Commission of substantiation for marketing claims made by Skechers about some of its products lines.  The lawsuit filed today by Attorney General Cooper alleges that Skechers made health-related claims in the marketing, packaging, advertising, offering, and selling of its line of rocker-bottom shoe products including Shape-ups, Tone-ups, and the Skechers Resistance Runner that were not adequately substantiated at the time the claims were made.

 

The lawsuit alleges that without adequate support for its claims, Skechers advertising claimed that these rocker-bottom shoe products caused consumers to lose weight, burn calories, improve circulation, fight cellulite, and firm, tone or strengthen thigh, buttock, and back muscles.

       

Under the settlement signed today by Davidson County Circuit Court Judge Hamilton Gayden, Jr., Skechers is prohibited from making these claims unless it has adequate substantiation to do so. 

 

Skechers does not admit any wrongdoing and denies the factual allegations asserted in the Attorney General’s complaint. 

 

The State’s Complaint, Agreed Final Judgment, and other information may be viewed by going online to www.tn.gov/attorneygeneral and clicking on “Filings of Interest.”

 

Consumers who have complaints about unsubstantiated health or advertising claims or any consumer matter should contact the Tennessee Division of Consumer Affairs for more information at 800/342-8385 (toll free inside Tennessee) or 615/741-4737.

 


Attorneys Nicoson And Patrick Named Members Of Leitner, Williams, Dooley And Napolitan, PLLC

Leitner, Williams, Dooley and Napolitan, PLLC announces that attorneys Jeffrey E. Nicoson and Charles R. Patrick have been named members of the firm. Mr. Nicoson is located in the firm's Memphis office, and his practice focuses primarily on insurance coverage litigation, commercial litigation, personal injury defense, defense of governmental entities and governmental immunity ... (click for more)

Justin Robinson State Farm Celebrates Grand Opening Feb. 2

Justin Robinson State Farm will celebrate a grand opening with a ribbon cutting ceremony on Thursday, Feb. 2, at 11 a.m. at 1459 North Mack Smith Road.  The Chattanooga Area Chamber of Commerce will co-host this event with Justin Robinson State Farm.  Mr. Robinson said he has made it his life goal to serve the East Ridge and Chattanooga community with his ... (click for more)

TN Board Of Regents To Meet Jan. 27, To Consider Search Criteria For Chattanooga State President

The Tennessee Board of Regents will meet in a special conference-call session  Friday, Jan. 27 , to consider and act on search criteria for the next president of Chattanooga State Community College. Gov. Bill Haslam, chairman of the Board of Regents, has called the special telephone meeting of the board for  3 p.m. CST  Jan. 27. Approval of the criteria for the ... (click for more)

School Board Approves 4-Year Contract Extension With Independent Bus Drivers, Who Say They Can Handle 100 Routes; Extension Given On Custodial Contract

The county school board on Thursday night extended the contract by four years of school bus owner operators, who said they could deliver on 100 bus routes. The board delayed until a special meeting at 12:30 p.m. on Saturday at Central High School the issue of whether to accept the offer of 100 contract routes. That would be handled by many of the current 49 owner operators taking ... (click for more)

Bakewell Mountain Community Thanks Commissioner Fairbanks

The residents of Bakewell Mountain want to formally thank Commissioner Randy Fairbanks for standing up for our community in protecting our property rights and families. He personally made several trips to our properties and homes to see how the proposed gun range would affect our daily lives with noise, traffic, and a decrease in property values. Sometimes the little guys need ... (click for more)

Roy Exum: Just One Year Later…

If I hadn’t actually seen it happen, I would never have believed it. Not only did I wonder if it could ever happen, more often than not my disgust and dismay of such rampant disorder has filled me with more gloom and doom than you’ll find in a liberal Democrat on this, Donald Trump’s Inauguration Day. But I have got to proclaim that Thursday night I have never been as proud of the ... (click for more)