Sketchers Settles Lawsuit Regarding Alleged Deceptive Shoe Ads

Wednesday, May 16, 2012

If you bought Skechers-brand shoes thinking they might improve  your health and appearance, you may be eligible for a refund, Tennessee Attorney General Bob Cooper and Tennessee Commerce and Insurance ‘s (TDCI) Consumer Affairs Director Gary Cordell announced. Consumers should go to 

ftc.gov/skechers" id="yui_3_2_0_81_1337194952509596" style="text-decoration: underline; color: rgb(35, 71, 134); outline-width: 0px; outline-style: initial; outline-color: initial; ">www.ftc.gov/skechers for refund information.

 

Following an investigation led by the Federal Trade Commission, the Tennessee and Ohio Attorneys General Offices led a multistate investigation consisting of 42 other states, and the District of Columbia.  The FTC agreement and multistate agreement total $45 million. The agreements resolve alleged deceptive advertising complaints against Skechers USA, Inc., one of the largest shoe manufacturers in the country.  Under the settlements, up to $40 million is being allocated for consumer refund money to be paid back to consumers who purchased Shape-Ups, Tone-Ups, and the Skechers Resistance Runners – the largest such pool in history for an advertising substantiation case.  As part of the settlements, Skechers will pay an additional $5 million to the states. 

“Today’s  action should serve as a strong reminder to companies that they must be able to back up advertising claims that they make,” Attorney General Cooper said.

 

The multistate action follows a closely-coordinated investigation initiated by the Federal Trade Commission of substantiation for marketing claims made by Skechers about some of its products lines.  The lawsuit filed today by Attorney General Cooper alleges that Skechers made health-related claims in the marketing, packaging, advertising, offering, and selling of its line of rocker-bottom shoe products including Shape-ups, Tone-ups, and the Skechers Resistance Runner that were not adequately substantiated at the time the claims were made.

 

The lawsuit alleges that without adequate support for its claims, Skechers advertising claimed that these rocker-bottom shoe products caused consumers to lose weight, burn calories, improve circulation, fight cellulite, and firm, tone or strengthen thigh, buttock, and back muscles.

       

Under the settlement signed today by Davidson County Circuit Court Judge Hamilton Gayden, Jr., Skechers is prohibited from making these claims unless it has adequate substantiation to do so. 

 

Skechers does not admit any wrongdoing and denies the factual allegations asserted in the Attorney General’s complaint. 

 

The State’s Complaint, Agreed Final Judgment, and other information may be viewed by going online to www.tn.gov/attorneygeneral and clicking on “Filings of Interest.”

 

Consumers who have complaints about unsubstantiated health or advertising claims or any consumer matter should contact the Tennessee Division of Consumer Affairs for more information at 800/342-8385 (toll free inside Tennessee) or 615/741-4737.

 



TVA Inspector General Resigns To Be U.S. Attorney For Southern District Of Alabama

The TVA Inspector General, Richard W. Moore, was confirmed by the United States Senate on Sept. 14, as the new U.S. Attorney for the Southern District of Alabama after having been nominated by President Donald J. Trump in June of this year. Mr. Moore submitted his resignation letter as Inspector General to President Trump effective the date of his appointment as the ... (click for more)

Chattanooga Chamber Calendar For Sept. 25-29

Here is the calendar for the Chattanooga Chamber of Commerce for Sept. 25-29: Tuesday, Sept. 26, Government Contracting: Managing the Maze to Get the Contract 9-11:30 a.m. BrightBridge Women’s Business Center: 535 Chestnut St., Ste. 161 Are you ready for government contracting? How to sell your products and services to federal, state and/or local governments. How to register ... (click for more)

Witness Says Morse Told Him "His Emotions Got The Best Of Him" At Triple Killing In Lookout Valley

A witness told a Criminal Court jury on Friday that Derek Morse told him "his emotions got the best of him" at a triple killing in Lookout Valley. Michael Shavers also said Morse told him in detail about the slayings of John "Jake" Lang, Jon Morris and Caleb Boozer and the shooting of Matthew Callan at the Rolling Hills Trailer Park on April 9, 2014. Morse is standing trial ... (click for more)

Prosecutor Calls For "Meaningful Punishment" For Dyer, Brennan In $4.9 Million Swindle

Federal prosecutor James Brooks is calling for a "meaningful sentence" for Doug Dyer and James Brennan, who are charged in a $4.9 million swindle. He rejected arguments that they should receive leniency due to their age and health problems. They are set to be sentenced next Friday at 9 a.m. by Judge Travis McDonough. Prosecutor Brooks said concerning Dyer, "As this Court ... (click for more)

September Is Prostate Cancer Awareness Month

The calendar fills up quickly in September as families return to a packed routine after quieter summer days. Unfortunately, your health might take a backseat to your busy schedule. So make a note on your calendar that September is Prostate Cancer Awareness Month, and remind yourself—or the men in your life—about the importance of a healthy prostate.   Prostate cancer is ... (click for more)

Roy Exum: I Am Very Privileged

A California professor who teaches sociology at San Diego State told her students she would give each extra credit if they would participate in a “White Privilege Checklist” the other day. Understand, there is no pass or fail but, the more of the 20 statements you agree with, reveals you are “more guilty” of being white and therefore more “privileged” than those who are not. ... (click for more)