Sketchers Settles Lawsuit Regarding Alleged Deceptive Shoe Ads

Wednesday, May 16, 2012

If you bought Skechers-brand shoes thinking they might improve  your health and appearance, you may be eligible for a refund, Tennessee Attorney General Bob Cooper and Tennessee Commerce and Insurance ‘s (TDCI) Consumer Affairs Director Gary Cordell announced. Consumers should go to 

ftc.gov/skechers" id="yui_3_2_0_81_1337194952509596" style="text-decoration: underline; color: rgb(35, 71, 134); outline-width: 0px; outline-style: initial; outline-color: initial; ">www.ftc.gov/skechers for refund information.

 

Following an investigation led by the Federal Trade Commission, the Tennessee and Ohio Attorneys General Offices led a multistate investigation consisting of 42 other states, and the District of Columbia.  The FTC agreement and multistate agreement total $45 million. The agreements resolve alleged deceptive advertising complaints against Skechers USA, Inc., one of the largest shoe manufacturers in the country.  Under the settlements, up to $40 million is being allocated for consumer refund money to be paid back to consumers who purchased Shape-Ups, Tone-Ups, and the Skechers Resistance Runners – the largest such pool in history for an advertising substantiation case.  As part of the settlements, Skechers will pay an additional $5 million to the states. 

“Today’s  action should serve as a strong reminder to companies that they must be able to back up advertising claims that they make,” Attorney General Cooper said.

 

The multistate action follows a closely-coordinated investigation initiated by the Federal Trade Commission of substantiation for marketing claims made by Skechers about some of its products lines.  The lawsuit filed today by Attorney General Cooper alleges that Skechers made health-related claims in the marketing, packaging, advertising, offering, and selling of its line of rocker-bottom shoe products including Shape-ups, Tone-ups, and the Skechers Resistance Runner that were not adequately substantiated at the time the claims were made.

 

The lawsuit alleges that without adequate support for its claims, Skechers advertising claimed that these rocker-bottom shoe products caused consumers to lose weight, burn calories, improve circulation, fight cellulite, and firm, tone or strengthen thigh, buttock, and back muscles.

       

Under the settlement signed today by Davidson County Circuit Court Judge Hamilton Gayden, Jr., Skechers is prohibited from making these claims unless it has adequate substantiation to do so. 

 

Skechers does not admit any wrongdoing and denies the factual allegations asserted in the Attorney General’s complaint. 

 

The State’s Complaint, Agreed Final Judgment, and other information may be viewed by going online to www.tn.gov/attorneygeneral and clicking on “Filings of Interest.”

 

Consumers who have complaints about unsubstantiated health or advertising claims or any consumer matter should contact the Tennessee Division of Consumer Affairs for more information at 800/342-8385 (toll free inside Tennessee) or 615/741-4737.

 



green|spaces Announces New green|light Businesses

green|spaces announced that 10 local Chattanooga businesses are solidifying their commitment to sustainability through the green|light program. green|light is a third party corporate sustainability certification program through green|spaces that helps businesses with employee attraction, public image, cost savings, and environmental stewardship. The new green|light partners ... (click for more)

New Hamilton County Businesses

Here are the new business licenses from the County Clerk's office: AT DESIGNS AMY  THOMAS 3 HIGH END DESIGNS FOR HOME AND PRINT 7 WILLINGHAM LN LOOKOUT MOUNTAIN TN 37350 AUDACIOUS VENTURES LLC AUTUMN W BOYD 3 REAL ESTATE 240 FOREST AVE. #403 CHATTANOOGA TN 37405 BLUE DOOR PROPERTIES KAREN  HALL 3 SHORT TERM RENTAL 317 TREMONT ... (click for more)

Man And Woman Killed In Sunday Morning Murder/Suicide At Hixson Gas Station

A man and a woman were killed in a Sunday morning murder/homicide at a gas station in Hixson. The shooting was shortly after 10 a.m. at a Shell station at Hixson Pike and Brookaire.  Upon arrival, police located Kimberly Phillips, 48, lying in the parking lot from an apparent gunshot wound.  Also in the same parking lot, officers located Frederick Tragresser, 47, ... (click for more)

$2,060,705 Tennessee Cash Jackpot Won In South Pittsburg Friday Night

A Tennessee Cash player in South Pittsburg won a near-record jackpot of $2,060,705 on  Friday  night. A Knoxville Powerball player won $50,000  Saturday  night by matching four of the five white numbers drawn plus the red Powerball. No information is available about the winners until the prizes are claimed. The  $315.3 million ... (click for more)

Liberal Conspiracy Afoot

According to Roy Exum’s Sunday column, there are now upwards of six or seven Democrats in Hamilton County, and all of them have secretly maneuvered their way onto the boards of a couple of dozen local organizations. Unlike Republicans, some of them serve on multiple boards and some of them serve with one another on the same boards. This is outrageous. We all know that boards and ... (click for more)

Roy Exum: Words For The Ages

I was probably one of few people in the entire world who didn’t get caught up in the Royal Marriage of Meghan Markle and Prince Harry this weekend. I got over having any semblance of ‘pomp and circumstance’ a long time ago and, as a rule, studiously avoid those apt to ‘put on airs and graces.’ By ignoring the magnificent occasion, I made a big mistake and today it is with delight ... (click for more)