Sketchers Settles Lawsuit Regarding Alleged Deceptive Shoe Ads

Wednesday, May 16, 2012

If you bought Skechers-brand shoes thinking they might improve  your health and appearance, you may be eligible for a refund, Tennessee Attorney General Bob Cooper and Tennessee Commerce and Insurance ‘s (TDCI) Consumer Affairs Director Gary Cordell announced. Consumers should go to 

ftc.gov/skechers" id="yui_3_2_0_81_1337194952509596" style="text-decoration: underline; color: rgb(35, 71, 134); outline-width: 0px; outline-style: initial; outline-color: initial; ">www.ftc.gov/skechers for refund information.

 

Following an investigation led by the Federal Trade Commission, the Tennessee and Ohio Attorneys General Offices led a multistate investigation consisting of 42 other states, and the District of Columbia.  The FTC agreement and multistate agreement total $45 million. The agreements resolve alleged deceptive advertising complaints against Skechers USA, Inc., one of the largest shoe manufacturers in the country.  Under the settlements, up to $40 million is being allocated for consumer refund money to be paid back to consumers who purchased Shape-Ups, Tone-Ups, and the Skechers Resistance Runners – the largest such pool in history for an advertising substantiation case.  As part of the settlements, Skechers will pay an additional $5 million to the states. 

“Today’s  action should serve as a strong reminder to companies that they must be able to back up advertising claims that they make,” Attorney General Cooper said.

 

The multistate action follows a closely-coordinated investigation initiated by the Federal Trade Commission of substantiation for marketing claims made by Skechers about some of its products lines.  The lawsuit filed today by Attorney General Cooper alleges that Skechers made health-related claims in the marketing, packaging, advertising, offering, and selling of its line of rocker-bottom shoe products including Shape-ups, Tone-ups, and the Skechers Resistance Runner that were not adequately substantiated at the time the claims were made.

 

The lawsuit alleges that without adequate support for its claims, Skechers advertising claimed that these rocker-bottom shoe products caused consumers to lose weight, burn calories, improve circulation, fight cellulite, and firm, tone or strengthen thigh, buttock, and back muscles.

       

Under the settlement signed today by Davidson County Circuit Court Judge Hamilton Gayden, Jr., Skechers is prohibited from making these claims unless it has adequate substantiation to do so. 

 

Skechers does not admit any wrongdoing and denies the factual allegations asserted in the Attorney General’s complaint. 

 

The State’s Complaint, Agreed Final Judgment, and other information may be viewed by going online to www.tn.gov/attorneygeneral and clicking on “Filings of Interest.”

 

Consumers who have complaints about unsubstantiated health or advertising claims or any consumer matter should contact the Tennessee Division of Consumer Affairs for more information at 800/342-8385 (toll free inside Tennessee) or 615/741-4737.

 


GDOL To Help Sustainable Corrugated Recruit In Dalton

The Georgia Department of Labor will help Sustainable Corrugated, a manufacturing company, recruit about 60 employees to work in Dalton.   The recruitment will be held on Thursday, Aug. 4 from 2-7 p.m. at the Northwest Georgia Trade and Convention Center located at 2211 Dug Gap Battle Road in Dalton. The employer will be recruiting forklift and machine operators, ... (click for more)

Dr. Austin Roberts Family And Implant Dentistry Has Open House

Dr. Roberts has relocated his practice to Ooltewah, where he and his team are providing care to their patients. Dr. Austin Roberts Family And Implant Dentistry will host an open house with ribbon cutting on Aug. 18 at 4 p.m. at 6107 Ooltewah Georgetown Road.  The Chattanooga Area Chamber of Commerce will coordinate the event.  Hours of operation are from 8 a.m.-5 ... (click for more)

Baylor School Tennis Coach Charged With Buying Meth In Whitfield County, Ga.

A Baylor School tennis coach has been arrested on charges of buying meth in Whitfield County, Ga. Philip Johnson, 51, of Ooltewah, was taken into custody on Thursday and charged with attempt or conspiracy to violate the Georgia Controlled Substance Act, possession of a firearm during the commission of a felony, and use of a communication facilities during drug transactions. ... (click for more)

Chattanooga Whiskey Company To Construct Large Distillery At Former Site Of Newton Chevrolet

The Chattanooga Whiskey Company has begun construction on a larger production distillery in the former Newton Chevrolet property at the corner of MLK Boulevard and Riverfront Parkway near the Tennessee River. Once fully operational, the Riverfront Parkway facility will be capable of producing upwards of 14 (53-gallon) barrels per day, making it one of the largest craft bourbon ... (click for more)

Judge Steelman Was Unfairly Criticized In Handling Of School Bus Driver Rape Case - And Response

We are blessed to have freedom of speech in our society, but I am always amazed at the number of folks who voice such strong antagonistic opinions about things without any apparent first-hand knowledge.   As any who wish to criticize the system should know, people get arrested and charged for criminal offenses every day.  The ultimate charge and penalty which results ... (click for more)

Roy Exum: Vote For Rhonda Thurman

After studying the Hamilton County School Board quite harshly during the last seven most-tumultuous months in its history, it is only proper that I share my belief that Rhonda is its Most Valuable Player. Four of the school board’s nine members are up for re-election, with Rhonda facing capable opponents in Jason Moses and Dr. Patti Skates in District 1, but let’s never forget that ... (click for more)