CBL & Associates Properties, Inc. Wednesday announced the launch of Me-Ality, a size-matching station for mall shoppers, at nine CBL malls across the United States.
Me-Ality — Measured Reality — size-matching stations offer a revolutionary new technology that enables shoppers to find their best fit, with its free, fully-clothed, 10-second body scan. The free Me-Ality scan identifies the fit, style, design and cut that best match an individual’s measurements. The process, which takes 10 minutes to produce a personalized shopping guide of denim and pants, recommends the best sizes to buy and where to purchase the items at the mall.
“CBL is pleased to launch the Me-Ality concept within our portfolio,” said Jim Ward, senior director of brand development for CBL. “We think our shoppers will enjoy the service and find it a very useful tool to shop for clothes with ease.”
“We are so excited to give shoppers the opportunity to preview the fitting room of the future at several CBL malls,” said Tanya Shaw, president and CEO of Me-Ality. “Right now we are in the preview phase of our launch, which means we’re able to match people with a range of denim and pants styles. We’ll be expanding to cover all clothing in the very near future.”
Me-Ality size-matching stations are expanding across the country this year with additional locations.