MacAuthority Opens Fifth Store In Johnson City

Friday, July 13, 2012

Regional computer retailer, MacAuthority, is set to open their fifth store in The Mall at Johnson City. With two locations in Nashville and one each in Louisville and Chattanooga, MacAuthority is continuing its growth as a regional retailer specializing in wildly-popular products from Apple, such as the iPod, iPad, and MacBook series.

The new shop is located in The Mall at Johnson City, at 2011 North Roan Street.

MacAuthority will join an industry-leading lineup of tenants already in place, with their 5000 square-foot showroom, situated just outside JCPenny on the Upper Level of the mall. "The combination of brands in The Mall at Johnson City play well against the life-enriching and cutting-edge merchandise we offer. We're a regional business, but we represent the hottest worldwide brand in tech," said MacAuthority Marketing Director Lucas Leverett. "We bring a "exible local store carrying Apple products to an already-top-notch mall."

MacAuthority President and CEO Mark Gregory is enthusiastic about the company's new venture into the Tri-Cities area: "We are thrilled with our new store. It is our largest mall location to-date, and will be a fantastic shopping destination for Apple users new and old."

A grand opening event will take place at 10 a.m. Saturday, July 21. "We had a great turnout when we opened in Chattanooga," Vice President of Retail Operations, John Hills, said. "I'd expect people will be eager to get in on the fun this time, too." 

The store will give away a limited edition tee shirt to the !rst 100 visitors, as well as conduct drawings for dozens of prizes, including a MacBook Air, iPad, iPod shuf"es, and merchandise from some top brands, including Tennessee-based Grif!n Technology and MacAuthority's popular house-brand: 4mac. 

Company representatives are confident the new location will be viewed as a compelling alternative to big-box electronics stores and national chains. "Customers get a personal shopping experience not found in the normal retail hustle. With us, you've got friends who specialize in the coolest gear and back that up with product knowledge and friendliness you don't typically encounter in stores also carrying appliances, DVDS, and cat food," Mr. Leverett said.

Over its near-15-year lifespan, MacAuthority has experienced considerable growth alongside the Apple platform. "Seeing this company expand from a mom-and-pop used computer shop for us Mac folks, and now move into an area of the state that has been chomping at the bit for our all-Apple focus is very exciting," said Mr. Leverett, "I can't wait to see this store thrive, while bringing these amazing products into people's lives."


Chief Justice Bivins Plans Ceremonial Swearing In With Governor Haslam

Tennessee Supreme Court Chief Justice Jeff Bivins will have a ceremonial swearing in with Governor Bill Haslam at 3:30 p.m. Thursday in the historic Supreme Court chambers within the Capitol. The event is open to the public.  Chief Justice Bivins was unanimously elected chief by the Court last month. He was appointed to the Court in 2014 by Governor Bill Haslam and was elected ... (click for more)

The CPR LifeWrap Launch Party Is Friday

The CPR LifeWrap launch party will be held Friday from 5-9 p.m at The Edney, 1100 Market St., 5th Floor.  CPR LifeWrap will be launching its Kickstarter campaign, as well as premiering its new video. There will be guest speakers, food, drinks, live music, mingling and door prizes. (click for more)

Naked Man Involved In Collision On Highway 111 Taken Into Custody

A naked man who was involved in a wreck on Highway 111 late Friday morning is facing numerous charges. At approximately 11:40 a.m., Hamilton County Sheriff deputies started to receive numerous reports that a vehicle was driving erratically on U.S. Highway 111 and that the driver was stopping his vehicle and at one point got out of his vehicle in a naked state. According to ... (click for more)

City Council Incumbents Anderson, Gilbert, Freeman, Hakeem Pick Up Papers Seeking Re-Election

Four City Council incumbents have picked up papers for the March 7 city election. The latest getting qualifying petitions are Russell Gilbert in District 5, Chris Anderson in District 7 and Yusuf Hakeem in District 9. Moses Freeman in District 8 picked up earlier. Anthony Byrd is a possible challenger. Former District 7 Councilman Manny Rico has already qualified. Others ... (click for more)

Chattanooga's Citizens Are The Best

Today, when I finished my shift, my wife and I had a rare kid-free time where she and I could enjoy a nice quiet dinner. So, when I left my extra job and she left her job, we met at a neat local place in St. Elmo. She and I had been looking forward to and planning this dinner all day. You see, between my work with the city of Chattanooga, my many hours of extra jobs, and our responsibilities ... (click for more)

My Garden In October

Just when you thought the weather would never break, the heat was on low this morning as Tide and I stepped from the house to study our October garden. Falling leaves and the dog’s dirty tennis balls aside, let’s praise the Lord that, as a new month dawns, we are still blessed with orchids and onions galore. The dog asks that I include the fact October is National Pet Adoption month ... (click for more)