CraftWorks Restaurant and Breweries, the nation’s leading operator and franchisor of nearly 200 craft beer-focused casual dining and brewery restaurants, announced today that they have selected Quickcue for guest engagement technology.
Allen Corey, CEO of CraftWorks stated, "We are excited about what our relationship with Quickcue means for our restaurants and our guests. Their team is designing some amazing tools that we think are a new approach to what you might expect in guest engagement."
Rob Stickley, vice president of revenue for CraftWorks, said, "We know that the more we know about our guests, their preferences and what is important to them - the better we can tailor our service and hospitality approach to individual needs. The tools Quickcue will provide will assist us in providing a one-of-a-kind guest experience."
The Quickcue iPad application, already in use at two CraftWorks locations including Big River Grille & Brewing Works, Hamilton Place and Bluewater Grille, is designed to help restaurants manage tables, waitlists and reservations, collect guest and party preferences and send notifications to guests. It replaces the wait list, reservation book, table map, and restaurant pagers in one simple app while collecting valuable guest and operational data that provides unique guest insights that directly impact the guest experience, it was stated.
In July Quickcue released its first version, which replaces the paper wait list and reservation book, and allows guests to receive mobile table notifications. Quickcue is creating a suite of web, tablet and mobile software tools that improve operations and are focused on guest engagement. "This is the first set of operational tools we are creating for restaurants," said Bo Ferger, CEO of Quickcue. "The full suite of features including table management, guestbook, guest analytics, POS integration and rewards will ultimately round out all of the data providing a full guest profile to the restaurant."
Quickcue grew out of a Chattanooga 48 Hour Launch tech startup weekend last year. The concept "came from the simple idea that restaurants and their guests can work together to create remarkable dining experiences."
“We think our approach is a bit different,” remarks Jackson Alexander, Quickcue’s director of product. "We place a high level of focus on the design and user experience of our products. Many of our team have managed and worked in restaurants and believe strongly that any technology solution must be beautiful, easy to use and starts where the technology directly impacts the guest.”
“We’re excited about the validation that the CraftWorks relationship represents,” stated Bo Ferger, adding, ”With customers like CraftWorks and the valuable feedback they provide we have many more exciting things to come.”