A Montana firm, WayFare Inc., has launched its newest product, “We Can’t Say It’s Ice Cream,” into the Chattanooga area and is opening a manufacturing plant in Collegedale.
Officials said, "WayFare is now making it possible for everyone to enjoy their favorite frozen desserts with a new line of lactose-free, gluten-free and dairy-free frozen delights."
There are five flavors – chocolate, vanilla crème, blueberry crème, Vermont maple and lemon sunshine.
All five of the flavors contain less fat than traditional ice cream, zero cholesterol, no refined or artificial ingredients, and have a lower glycemic index rating, it was stated.
The new frozen desserts are but one of the many dairy-free products offered by WayFare that also include dairy-free cheddar spreads, sour cream, and puddings.
WayFare will begin manufacturing from its new Collegedale plant in the coming months.
Officials said, "By using local companies, spreading awareness of the health benefits of a plant-based diet, and creating a manufacturing process that produces nearly zero waste, WayFare is a
company committed to benefiting not only Chattanoogans, but the rest of the world."
WayFare products can be found in Whole Foods, Ice Cream Show, Village Market and other locations.