AREA203 Digital Turns To Twitter For Holiday Giving

Provides Over 11,000 Meals To The Chattanooga Area Food Bank

Friday, January 11, 2013

AREA203 Digital, a local digital agency with a penchant for philanthropy, used the social media network Twitter to raise donations of more than $2,300 for the Chattanooga Area Food Bank.

For its holiday giving campaign, the agency offered to donate one dollar each time its custom hashtag, #2HoHo3, was used on Twitter, as well as match any donations given directly to the food bank in support of the drive. This resulted in over 1,100 tweets from Twitter users during December and an additional near $600 raised through direct donations. All combined, the agency itself donated $1,739.00. In conjunction with direct donations, the campaign raised a total of $2,319. Considering the food bank can turn each dollar into five meals for hungry Chattanoogans, the campaign provided 11,595 meals total.

“This was such an innovative way to raise money for our organization,” said Maeghan Jones, president and CEO of the Chattanooga Area Food Bank. “By engaging others through social media, AREA203’s donation has definitely raised awareness of the hunger cause on a broader level than otherwise possible.”

In order to further engage participants, AREA203 set up a 24-hour, live video stream of a chalk-drawn Christmas tree in their office space. Each time the custom hashtag was tweeted, a new ornament, snowflake, or Christmas present was drawn, resulting in an increasingly festive view for visitors to the campaign’s website.

“For our holiday donation we wanted to select a recipient organization that we could make a large impact for in a short period of time,” said Doug Freeman, president of AREA203 Digital. “The Chattanooga Area Food Bank’s low per-meal cost of only $.20 matched perfectly with Twitter’s fast-paced and engaged users. It allowed us to continue our commitment to be good stewards of the local community, while spreading the word about the food bank to countless individuals — all via social media.”

AREA203’s last major contribution to the Chattanooga area community was a $100,000 donation to the new STEM High School, followed by a $5,000 donation to the Cowart Place Association for the development of a pocket park on Chattanooga’s Southside. 


Miller And Martin Names Nashville Attorney To Head Health Care Practice Group

Miller & Martin PLLC announced that Nashville attorney David Lewis will head the health care practice group for the southeast firm, according to Jim Haley, chairman. Mr. Lewis joined Miller & Martin’s Nashville office in May after serving as the vice president and associate legal counsel at LifePoint Hospitals in Brentwood.  He will be responsible for the ongoing ... (click for more)

Michael Williams Has Law License Suspended

Michael Gregory Williams, of Hamilton County, was suspended from the practice of law on Thursday by Order of the Tennessee Supreme Court for four years.  The suspension will begin on Nov. 9. A Petition for Discipline was filed on Oct. 30, 2013, alleging that Mr. Williams had misappropriated funds from an estate for which he had been appointed administrator and had failed ... (click for more)

Chickamauga Lock To Reopen As Soon As Next Thursday

The U.S. Army Corps of Engineers Nashville District  plans to reopen Chickamauga Lock to all navigation traffic as early as next Thursday. An inspection of the upper gate anchorage and a repair plan were completed today. Chickamauga Lock closed on Monday after a routine inspection revealed a crack in the anchorage of the upper gate. Lt. Col. John Hudson, commander ... (click for more)

Downtown Chattanooga Apartment Complex That Brought $3 Million Profit Exempt From Most Taxes Until 2022 Under PILOT

A downtown Chattanooga apartment complex that recently was sold at a $3 million profit is exempt from most property taxes through 2022 under a PILOT (payment in lieu of taxes) agreement.   No payment of school taxes was included in the deal for Walnut Commons at Walnut Street and Aquarium Way.   The only taxes due on the property for the next eight ... (click for more)

A Vote For Education Is Critical In Tennessee

In a state where just 28 percent of eighth graders are proficient in math and 33 percent are proficient in reading according to national assessments, education is deserving of more attention in 2014 elections. Across the country, more parents are making informed decisions about their child’s education, but for Volunteer State parents without resources, choices are difficult to come ... (click for more)

Roy Exum: My Garden In November

As the first day of November arrives today, it is cold enough in my garden to officially certify that fall has fell! There are even signs of ice on the ground but there is a bounty crop of acorns so, in keeping with our monthly tradition, some will get shiny acorns and others will get a chunk of cold ice: A SHINY ACORN for Patriots football coach Bill Belichick for scoffing at ... (click for more)