Tennessee Tourism Releases 2013 Vacation Guide

Thursday, January 17, 2013 - by Melanie Beauchamp

Tennessee Department of Tourist Development has released the 2013 Official Tennessee Vacation Guide in print and online as an e-guide. Both versions of the free guide are available by visiting tnvacation.com/guide/.

Building on the momentum of last year’s enhanced publication, the 2013 guide once again promises to be a powerful, effective resource to draw even more visitors to Tennessee. Featuring a striking cover showing a “Tennessee Family” enjoying some of Tennessee’s excellent adventures, the state’s primary travel fulfillment piece tells the world … “We’re Playing Your Song!”

The 2013 guide brings Tennessee to the reader via the always popular print and e-guide versions. In addition, new this year is an opportunity for readers to experience a behind-the-scenes video of the “Tennessee Family,” accessible with a click of a QR code. Also for the first time, and coming very soon, Tennessee presents a dynamic iPad version of the guide offering additional rich media and interactive content.

“The Official Tennessee Vacation Guide continues to be one of the state’s most important resources for the traveling public,” said Commissioner Susan Whitaker, Tennessee Department of Tourist Development. “With the e-guide and new iPad app, tourists will have comprehensive travel information at their fingertips.”

The front of the guide is anchored by an inspirational 16-page photo essay showcasing some of the state’s most popular and most scenic sites. The opening photo spread is followed by engaging features written by Tennessee travel writers, information on annual events and festivals, regional profiles, best bets, business listings and more. New this year are sections highlighting the state’s seasonal vacation contests and a roundup of the many ways consumers can stay connected with Tennessee throughout the year.

The publisher, Miles, conducted an ROI study in 2012 with exciting results. More than 63 percent of Vacation Guide recipients made a trip to Tennessee after reading the guide. Nearly 87 percent of those folks said it was the guide that helped influence their decision to visit Tennessee. Almost 75 percent said they increased their length of stay because of the guide. Bottom line: more than $12 million generated in additional economic impact because of Tennessee’s Official Vacation Guide.

More than 550,000 guides are available free at the state’s 14 Welcome Centers and to tourists requesting the publication via tnvacation.com and 800 GO2-TENN. It is also available as an e-guide at tnvacation.com. The guide is Tennessee’s primary vacation planning and marketing publication for domestic and international tradeshows.   

For information on more Tennessee happenings, visit tnvacation.comfacebook.com/tnvacation, tnvacation.com/triptales/, twitter.com/tnvacation/,instagram.com/tnvacation pinterest.com/tnvacation/


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