Hope Health To Post Digital PSA Health Tips In Chattanooga Area Malls And Retail Outlets

Tuesday, January 22, 2013

Hope Health announced a unique public service announcement, health education project with AV Digital of Chattanooga. Hope Health will be providing a library of quick, powerful health tips to appear on large digital screens in food courts, lobbies, waiting rooms, arenas, and other venues.

Rich Messina, sales manager, AV Digital, said, “I’ve been a fan of Hope Health for many years. Their creativity, clear communication, and engaging cartoons are perfect for our fast moving, digital messaging concept.”

Hope Health, a leader in workplace wellness communication for the last 30 years, has been rapidly expanding into digital media. Their use of humor, cartoons, and the strong plain language writing are introducing a host of new media opportunities to Hope Health. Their format seems to be a perfect match for digital screens of all sizes.

Shawn Connors, president of Hope Health, said, “Right now people will use electronic media to search for health information once they’re symptomatic. But there is a huge upside potential to entertain, inform, and inspire using digital media platforms like AV Digital. We’re thrilled to be getting a positive, proactive lifestyle message out to millions of people in the Chattanooga area on big digital screens.”

Some of Hope Health’s tips will be serious, with a light graphic to make the message more noticeable and memorable. Other health tips will be health and wellness-related cartoons, and have a strong element of humor.

The first AV Digital and Hope Health visuals started to appear at the Hamilton Place Mall in Chattanooga in December.

Mr. Connors said, “Stand-by -- we’re going to have some fun with Chattanooga residents as we help them laugh, move more, and eat just a little better.”


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