Hope Health To Post Digital PSA Health Tips In Chattanooga Area Malls And Retail Outlets

Tuesday, January 22, 2013

Hope Health announced a unique public service announcement, health education project with AV Digital of Chattanooga. Hope Health will be providing a library of quick, powerful health tips to appear on large digital screens in food courts, lobbies, waiting rooms, arenas, and other venues.

Rich Messina, sales manager, AV Digital, said, “I’ve been a fan of Hope Health for many years. Their creativity, clear communication, and engaging cartoons are perfect for our fast moving, digital messaging concept.”

Hope Health, a leader in workplace wellness communication for the last 30 years, has been rapidly expanding into digital media. Their use of humor, cartoons, and the strong plain language writing are introducing a host of new media opportunities to Hope Health. Their format seems to be a perfect match for digital screens of all sizes.

Shawn Connors, president of Hope Health, said, “Right now people will use electronic media to search for health information once they’re symptomatic. But there is a huge upside potential to entertain, inform, and inspire using digital media platforms like AV Digital. We’re thrilled to be getting a positive, proactive lifestyle message out to millions of people in the Chattanooga area on big digital screens.”

Some of Hope Health’s tips will be serious, with a light graphic to make the message more noticeable and memorable. Other health tips will be health and wellness-related cartoons, and have a strong element of humor.

The first AV Digital and Hope Health visuals started to appear at the Hamilton Place Mall in Chattanooga in December.

Mr. Connors said, “Stand-by -- we’re going to have some fun with Chattanooga residents as we help them laugh, move more, and eat just a little better.”

 


Additional Smart Steps Child Care Payment Assistance Opportunities Available Across The State

The Tennessee Department of Human Services announced additional Smart Steps child care payment assistance opportunities across the state to be a resource for income eligible parents who are working, pursuing postsecondary education, or a combination of both. The Smart Steps program is a part of the Department’s 2G for Tennessee initiative - a two-generation approach focused on both ... (click for more)

Heart Health Lecture Offered Jan. 25 At Nutrition World

A free lecture titled, "Everything You Need to Know about Heart Health" will be offered at 6 p.m. on  Jan. 25, at  Nutrition World,  6201 Lee Highway. There are 17 risk factors for heart disease. Officials said, "Some of them will surprise you, some you’ve never even heard about! All are essential to staying alive." Life Extension’s Jeff Thomas, ... (click for more)

County Commission Votes 8-1 To Deny Permit For Controversial Bakewell Firing Range

The County Commission voted 8-1 on Wednesday to deny a special exceptions permit for a $2.4 million firing range at Retro-Hughes Road at Bakewell. Only Commissioner Greg Martin was in support. Opponents and supporters were again gathered at the courthouse, but the commission voted without hearing further argument. Commissioner Randy Fairbanks said to him "it is not a gun ... (click for more)

County Commission Tables Proposal To Repair Central High Track

A majority of the County Commission on Wednesday voted to table a proposal to spend up to $500,000 to rebuild the track at Central High School. Commissioner Greg Beck said he had offered his support for the project contingent on similar appropriations being made in other districts. However, he said he afterward learned it might be 3-5 years before there is another round of $900,000 ... (click for more)

Beyond Freedom Of Speech - And Response

Yes, most people know about the First Amendment to our Constitution, "The right, guaranteed by the First Amendment to the U.S. Constitution, to express beliefs and ideas without unwarranted government restriction."  I being a "deplorable" draw the line when people block traffic, try to disrupt, and even stop an activity through malice and disregard for others. Case being ... (click for more)

Roy Exum: Want To Protest? Get Paid!

In a troubling time when “false news” is the rage and people ask me – to my face – if anybody from Russia ever approached me personally searching for votes for President-elect Donald Trump, there appears a website that, to cop a phrase, “is too good to be true.” There is a group out of California that allegedly wants to hire “operatives” to protest Friday’s inauguration. Forget ... (click for more)