Hope Health To Post Digital PSA Health Tips In Chattanooga Area Malls And Retail Outlets

Tuesday, January 22, 2013

Hope Health announced a unique public service announcement, health education project with AV Digital of Chattanooga. Hope Health will be providing a library of quick, powerful health tips to appear on large digital screens in food courts, lobbies, waiting rooms, arenas, and other venues.

Rich Messina, sales manager, AV Digital, said, “I’ve been a fan of Hope Health for many years. Their creativity, clear communication, and engaging cartoons are perfect for our fast moving, digital messaging concept.”

Hope Health, a leader in workplace wellness communication for the last 30 years, has been rapidly expanding into digital media. Their use of humor, cartoons, and the strong plain language writing are introducing a host of new media opportunities to Hope Health. Their format seems to be a perfect match for digital screens of all sizes.

Shawn Connors, president of Hope Health, said, “Right now people will use electronic media to search for health information once they’re symptomatic. But there is a huge upside potential to entertain, inform, and inspire using digital media platforms like AV Digital. We’re thrilled to be getting a positive, proactive lifestyle message out to millions of people in the Chattanooga area on big digital screens.”

Some of Hope Health’s tips will be serious, with a light graphic to make the message more noticeable and memorable. Other health tips will be health and wellness-related cartoons, and have a strong element of humor.

The first AV Digital and Hope Health visuals started to appear at the Hamilton Place Mall in Chattanooga in December.

Mr. Connors said, “Stand-by -- we’re going to have some fun with Chattanooga residents as we help them laugh, move more, and eat just a little better.”

 


Aledade Partners With Qsource To Create Primary Care Physician-Led ACO In Tennessee

Maryland-based Aledade, Inc. has announced a partnership with Qsource to help independent primary care physicians in Tennessee form and operate an Accountable Care Organization. Aledade partners with independent doctors to create and run ACOs, networks of physicians who band together to deliver coordinated care to patients.  They operate under a payment structure that rewards ... (click for more)

Department Of Health Southeast Regional Office, Grundy County Health Department Receive Awards

The Tennessee Department of Health Southeast Regional Office and the Grundy County Health Department were honored at the 22nd Annual Excellence in Tennessee Awards Banquet.  The Southeast Regional Office received the TNCPE Level 1 Interest Award which is the beginning level for organizations interested in adopting and applying performance improvement principles.  Grundy ... (click for more)

Robber Is Shot By Victim In Attempted Robbery On East 43rd Street

One person was shot during a robbery attempt at 4314 Rossville Blvd. around 1:50 p.m. on Thursday.  The Chattanooga Police Department is investigating the robbery that ended in a shooting near East 43rd St. at Miller Auto Sales.  The robbery victim shot the suspect.  The suspect was taken to the hospital for treatment of injuries. Chattanooga ... (click for more)

Fire On Crutchfield Street Ruled Arson

Chattanooga fire investigators have determined that last Thursday’s fire at 1207 Crutchfield St.  that nearly killed four people was deliberately set. Lt. Henry McElvain with the Fire Investigation Division said he cannot divulge the reason why he thinks it’s arson, but he is asking for help from the public. If anyone has information that can help solve this case, call ... (click for more)

The Problems With Prescription Drug Addiction

In Tennessee today, we have a major problem with prescription drug addiction, particularly when powerful opioid pain relievers are concerned.    For the first time in 2012, Tennesseans abused prescription opioid drugs more than alcohol.  Our young people ages 18-25 abuse prescription opioids at a 30 percent higher rate than the national average.  In just five ... (click for more)

Roy Exum: The Hillman Of Bihar

In the year of our Lord, 1927, there was a very poor child born to a very poor family in a very poor place. His name was Dasrath Manjhi and he was a native of the Musahar community somewhere in India. We know he had no education and, as a member of the lowest Hindu scheduled castes, he didn’t have a cut dog’s chance from the very get go. But after spending considerable time in ... (click for more)