Hope Health To Post Digital PSA Health Tips In Chattanooga Area Malls And Retail Outlets

Tuesday, January 22, 2013

Hope Health announced a unique public service announcement, health education project with AV Digital of Chattanooga. Hope Health will be providing a library of quick, powerful health tips to appear on large digital screens in food courts, lobbies, waiting rooms, arenas, and other venues.

Rich Messina, sales manager, AV Digital, said, “I’ve been a fan of Hope Health for many years. Their creativity, clear communication, and engaging cartoons are perfect for our fast moving, digital messaging concept.”

Hope Health, a leader in workplace wellness communication for the last 30 years, has been rapidly expanding into digital media. Their use of humor, cartoons, and the strong plain language writing are introducing a host of new media opportunities to Hope Health. Their format seems to be a perfect match for digital screens of all sizes.

Shawn Connors, president of Hope Health, said, “Right now people will use electronic media to search for health information once they’re symptomatic. But there is a huge upside potential to entertain, inform, and inspire using digital media platforms like AV Digital. We’re thrilled to be getting a positive, proactive lifestyle message out to millions of people in the Chattanooga area on big digital screens.”

Some of Hope Health’s tips will be serious, with a light graphic to make the message more noticeable and memorable. Other health tips will be health and wellness-related cartoons, and have a strong element of humor.

The first AV Digital and Hope Health visuals started to appear at the Hamilton Place Mall in Chattanooga in December.

Mr. Connors said, “Stand-by -- we’re going to have some fun with Chattanooga residents as we help them laugh, move more, and eat just a little better.”

 


Morning Pointe Foundation Partners With YMCA In Dementia Training

The Morning Pointe Foundation hosted an educational training through its REC-FAST aging care partnership with the YMCA of Metropolitan Chattanooga. More than 70 personal trainers, program experts, customer service representatives and leadership from five area YMCAs attended the training in Chattanooga. The foundation established the REC-FAST partnership with a mission to lead ... (click for more)

Erlanger Receives Unanimous Approval From State For Expanded NICU Services

Erlanger Health System received unanimous approval on Wednesday from the Tennessee Health Services and Development Agency for a Certificate of Need (CON) application to expand neonatal intensive care services at both Children’s Hospital at Erlanger, at the main downtown campus, and at Erlanger East Hospital on Gunbarrel Road. The CON approval allows for the establishment of ... (click for more)

HCDE Releases Central Office And School Administrative Appointments

The Hamilton County Department of Education Interim Superintendent Dr. Kirk Kelly announced Thursday several new principal and central office appointments. “Strong school leadership is essential to student success. Great school leaders are the key to ensuring there is an excellent teacher in every classroom. We are confident that these principals will provide ... (click for more)

Dr. Russell Dyer Chosen As Director Of Schools By Cleveland City School Board

The Cleveland City School board unanimously voted Thursday afternoon to offer the job of director of Schools to Dr. Russell Dyer. Dr. Dyer currently serves as the Chief of Staff of Schools in Collierville, Tn.  If Dr. Dyer accepts the school board's contract, he will be paid $132,500 a year. Dr. Dyer's selection comes a few months after the last director of schools, ... (click for more)

Case Handled Like Any Other? - And Response

It is interesting that Chief Fletcher would deem the handling of the Mayor's encounter as typical or normal. Is the Chief asking the public to believe that all misdemeanor domestic violence arrests include a 4-hour taped interrogation, and delayed reporting after a visit to the Chief’s house. Of course, we believe that Chief Fletcher. April Eidson * * *  I ... (click for more)

Roy Exum: The American Dream, 2016

On this, the week of commencement, junior high graduations, and achievement at every level is displayed, we stand with hope and wonder as the next wave of promising Americans gives our nation the reason we pray for our next tomorrow. On Monday, as Vice President Joe Biden addressed 950 cadets who would become 2nd Lieutenants by the end of the day at the United States Military ... (click for more)