QR Announces Multi-Year Sponsorship Deal

Agreement Extends Sponsored Athlete Roster with QT2 Team

Monday, January 28, 2013

Quintana Roo has announced a multi-year sponsorship deal with the QT2 Systems triathlon team which will name the bike manufacturer as the team's Official Bike Sponsor beginning in 2013. The announcement coincides with the launch of QR's 2013 line-up and a renewed athlete outreach commitment at the company.

“As QR continues to grow – and as the brand itself becomes more visible at so many events – we're always on the lookout for partnerships of this caliber,” said Peter Hurley, CEO of American Bicycle Group, parent company of Quintana Roo. “Clearly, QT2 is a team of distinction, both for the success they've had on the course but also for the community-building efforts of athletes. 

Both QR and QT2 see benefits to the multi-year nature of the agreement: “For us,” said Jesse Kropelnicki, founder of QT2 Systems, “an extended sponsorship of this sort allows us to really cultivate the relationship bringing long-term value to our athletes' performance and our sponsor's brand. No other brand has quite the legacy of Quintana Roo in the triathlon world, so we're really glad to have a chance to partner with Peter and whole crew at QR.”

In 2011, QR expanded their team sponsorship program becoming both the Official Bike of the Timex Multisport Team and of the expanding REV3 Triathlon Series. Both were multi-year deals. 

The QT2 Triathlon Team has 24 pro level triathletes on their roster as well as 140 coached age group level triathletes in the U.S. and internationally. In 2012, QT2 Systems had one of the largest representations of coached athletes at the World Championship in Kona, Hi. They will be participating in over 100 events for the 2013 season.

For more information on Quintana Roo, visit www.quintanarootri.com

Quintana Roo, founded in 1987, produces triathlon equipment. The company was the first to create triathlon-specific bicycle and wetsuit designs. Quintana Roo is owned by American Bicycle Group, located in Chattanooga.




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