Big Brothers Big Sisters Launches Nationwide Search And Reunite Campaign

Monday, January 7, 2013

Big Brothers Big Sisters marks National Mentoring Month with the launch of a nationwide campaign to locate and reunite with former Bigs, Littles, donors and staff, board and family members. 

The reunion effort is an extension of Start Something, a national initative Big Brothers Big Sisters unveiled two years ago in partnership with the Ad Council.  The effort invites all adults – not just volunteers -- to support quality mentoring to change the odds for children facing adversity. 

“Our nationwide search and reunite effort extends Start Something to hundreds of thousands of people who have an affinity with Big Brothers Big Sisters, but have not been asked to stay or become re-engaged with the organization,” said Big Brothers Big Sisters of America President and Chief Executive Officer Charles Pierson.  “Our hope is that by bringing our alumni together and showing them how much we appreciate them, we will open avenues for people who are already invested in our work to Start Something [Again] to help kids succeed in school and life.”

The alumni search and reunite campaign was developed by Brand Architecture, headed by Frederic Terral, a former Big Brother, himself, who often wondered why the organization never asked him to donate or re-enroll as a mentor.  The program includes creative elements, social media strategies, and “ReuniteNow.org” guerilla marketing tactics.   In addition, Big Brothers Big Sisters of America will produce a series of public service announcements featuring notable former “Bigs” and “Littles” and celebrity supporters who will tell their stories and invite alumni to Start Something [Again].

Big Brothers Big Sisters carefully matches children of single, low-income or incarcerated parents or sons and daughters of military personnel in long-term, professionally supported one-to-one mentoring relationships. Independent studies find Littles are more likely than their peers to show improvement in school, their behavior and their self-esteem and aspirations.

People who register via BigBrothersBigSisters.org to join the alumni network will have opportunities to be recognized in marketing efforts and special VIP events with celebrity supporters and ambassadors.  Throughout the year, Big Brothers Big Sisters will invite corporate partners to offer alumni special offers and discounts.   National alumni network members will also be able to reconnect personally with their former Bigs, Littles, staff or board members and friends, and enjoy membership in existing or soon-to-be formed local auxiliary or booster clubs to support recruitment and fundraising efforts.

 


Tennessee's Certificate Of Need New Process Becomes Effective Friday

A new law modernizing Tennessee Certificate of Need program to help reduce the cost of healthcare and provide greater access to citizens is among a wide variety of laws that are set to become effective on Friday.  The measure, sponsored by Senator Todd Gardenhire (R-Chattanooga) and co-sponsored by Senate Speaker Pro Tempore Bo Watson (R-Hixson), makes changes, including removing ... (click for more)

Air Quality For Friday Is Moderate

Air quality on Thursday is forecast to be in the moderate range with ozone predicted to be the dominant pollutant.     Unusually sensitive people should consider limiting strenuous outside activity.   "Moderate" AQI is 51 to 100. Air quality is acceptable; however, for some pollutants there may be a moderate health concern for a very small number ... (click for more)

Customer At East Ridge Gas Station Shoots And Kills Robber; He Had Been Trying To Take Female Clerk With Him

East Ridge Police said a customer at an East Ridge gas station early Thursday morning shot a robber, who was then found by police lying outside the station and was arrested.  The robber has died.  His name is being withheld pending the notification of next of kin. At 1:47 a.m., East Ridge Police responded to 4011 Ringgold Road, the Marathon Service Station, on ... (click for more)

Bridge Repair Over 12th Street To Causes Temporary Lane Closure On US 27; Re-Opened Thursday Afternoon

While investigating a pothole in the bridge on U.S. 27 North over 12 th Street in the construction zone, crews discovered a potential weak spot in the bridge deck that could over time result in more damage to the bridge deck.  For the safety of the traveling public, the outside lane in this area was closed until the contractor made necessary repairs, TDOT officials said.  ... (click for more)

A Disturbing Trend At Exit 11 - And Response (4)

So, am I the first to notice a trend?   How many wrecks does exit 11 need before anyone asks "whats up with that?"  I have lost count of the wrecks that continue to happen, even after last year's awful loss of life (which I believe 51 percent of the blame should fall on the THP officer on duty).  The problem with this section of interstate are sight lines ... (click for more)

Roy Exum: A Story You Won’t See

In a puzzling time when the big daily newspapers have veered strongly away from “all the news that is fit to print,” allow me to share a story that you very likely will not see on CNN, ABC News, or in the big media conglomerates that influence the way you think, the way you react and – as a result – easily warp our common senses. This story is very true. Late last Sunday afternoon, ... (click for more)