Big Brothers Big Sisters Launches Nationwide Search And Reunite Campaign

Monday, January 7, 2013

Big Brothers Big Sisters marks National Mentoring Month with the launch of a nationwide campaign to locate and reunite with former Bigs, Littles, donors and staff, board and family members. 

The reunion effort is an extension of Start Something, a national initative Big Brothers Big Sisters unveiled two years ago in partnership with the Ad Council.  The effort invites all adults – not just volunteers -- to support quality mentoring to change the odds for children facing adversity. 

“Our nationwide search and reunite effort extends Start Something to hundreds of thousands of people who have an affinity with Big Brothers Big Sisters, but have not been asked to stay or become re-engaged with the organization,” said Big Brothers Big Sisters of America President and Chief Executive Officer Charles Pierson.  “Our hope is that by bringing our alumni together and showing them how much we appreciate them, we will open avenues for people who are already invested in our work to Start Something [Again] to help kids succeed in school and life.”

The alumni search and reunite campaign was developed by Brand Architecture, headed by Frederic Terral, a former Big Brother, himself, who often wondered why the organization never asked him to donate or re-enroll as a mentor.  The program includes creative elements, social media strategies, and “ReuniteNow.org” guerilla marketing tactics.   In addition, Big Brothers Big Sisters of America will produce a series of public service announcements featuring notable former “Bigs” and “Littles” and celebrity supporters who will tell their stories and invite alumni to Start Something [Again].

Big Brothers Big Sisters carefully matches children of single, low-income or incarcerated parents or sons and daughters of military personnel in long-term, professionally supported one-to-one mentoring relationships. Independent studies find Littles are more likely than their peers to show improvement in school, their behavior and their self-esteem and aspirations.

People who register via BigBrothersBigSisters.org to join the alumni network will have opportunities to be recognized in marketing efforts and special VIP events with celebrity supporters and ambassadors.  Throughout the year, Big Brothers Big Sisters will invite corporate partners to offer alumni special offers and discounts.   National alumni network members will also be able to reconnect personally with their former Bigs, Littles, staff or board members and friends, and enjoy membership in existing or soon-to-be formed local auxiliary or booster clubs to support recruitment and fundraising efforts.

 


Erlanger North To Offer Typical Sunday Lunches

Starting on  Sunday, Aug. 7 , Erlanger North Hospital will offer a unique spin on your typical Sunday lunch. Every  Sunday , from  11 a.m. to 1 p.m. , the hospital will offer lunch to the community in the cafeteria. Meals will consist of a meat and three vegetables for only $5. All meals will come with a roll and a 16 oz drink. Dessert is ... (click for more)

Erlanger Welcomes New Pediatric Neurologist To Children’s Hospital

Erlanger Health System welcomes Thomas Ireland, MD, pediatric neurologist, to the growing network of pediatric subspecialists at Children’s Hospital at Erlanger. “Dr. Ireland’s expertise in pediatric neurology will be invaluable for treating our children now and in the future at our new Children’s Hospital,” said Don Mueller, CEO of Children’s Hospital at Erlanger. ... (click for more)

Man, 28, Shot And Killed In East Chattanooga

A 28-year-old man was shot and killed in East Chattanooga early Friday morning. The victim was identified as Jeremy Clark, a brother of House candidate Dennis Clark. Dennis Clark said, "Jeremy, a beloved son, my younger brother and dear friend to many, was taken from us too soon. The pain from our sudden and tragic loss is Indescribable. He was a compassionate and fun-loving ... (click for more)

Michael Ford Sentenced To More Than 13 Years In Prison On Drug Charges

Michael Shawn Ford has been sentenced to 13 and a half years in prison on drug charges. On April 20, 2105, Ford was arrested at his house in East Ridge. Police found him hiding in the closet with a laundry bag which contained a loaded pistol and 7.9 grams of crystal meth. Officers said that two backpacks were found in the same bedroom, one with 257.3 grams of crystal meth ... (click for more)

Olympic Events On The Ocoee River Made History – But It Wasn’t Easy

It started with a simple “what if” question while Atlanta officials were working on a bid to host the 1996 Summer Olympic Games.  A group of amateur kayakers from the city began asking themselves: “What if Atlanta’s bid is successful? Then where would the Olympic whitewater canoe and kayak races be held?”  To some of the members of that group, the answer was obvious. ... (click for more)

Roy Exum: Don’t Kick A Man’s Neck

From the minute my brothers and I each became cognizant, my dad started teaching us the rules of becoming a man. Dad was from deep in Mississippi and he’d been taught a lot of life’s secrets from his father. These lessons have been passed for generations and, the older I have become, I’m convinced a lot of them were borne from The Sermon on the Mount. Our favorite, back in the ... (click for more)