Big Brothers Big Sisters Launches Nationwide Search And Reunite Campaign

Monday, January 7, 2013

Big Brothers Big Sisters marks National Mentoring Month with the launch of a nationwide campaign to locate and reunite with former Bigs, Littles, donors and staff, board and family members. 

The reunion effort is an extension of Start Something, a national initative Big Brothers Big Sisters unveiled two years ago in partnership with the Ad Council.  The effort invites all adults – not just volunteers -- to support quality mentoring to change the odds for children facing adversity. 

“Our nationwide search and reunite effort extends Start Something to hundreds of thousands of people who have an affinity with Big Brothers Big Sisters, but have not been asked to stay or become re-engaged with the organization,” said Big Brothers Big Sisters of America President and Chief Executive Officer Charles Pierson.  “Our hope is that by bringing our alumni together and showing them how much we appreciate them, we will open avenues for people who are already invested in our work to Start Something [Again] to help kids succeed in school and life.”

The alumni search and reunite campaign was developed by Brand Architecture, headed by Frederic Terral, a former Big Brother, himself, who often wondered why the organization never asked him to donate or re-enroll as a mentor.  The program includes creative elements, social media strategies, and “ReuniteNow.org” guerilla marketing tactics.   In addition, Big Brothers Big Sisters of America will produce a series of public service announcements featuring notable former “Bigs” and “Littles” and celebrity supporters who will tell their stories and invite alumni to Start Something [Again].

Big Brothers Big Sisters carefully matches children of single, low-income or incarcerated parents or sons and daughters of military personnel in long-term, professionally supported one-to-one mentoring relationships. Independent studies find Littles are more likely than their peers to show improvement in school, their behavior and their self-esteem and aspirations.

People who register via BigBrothersBigSisters.org to join the alumni network will have opportunities to be recognized in marketing efforts and special VIP events with celebrity supporters and ambassadors.  Throughout the year, Big Brothers Big Sisters will invite corporate partners to offer alumni special offers and discounts.   National alumni network members will also be able to reconnect personally with their former Bigs, Littles, staff or board members and friends, and enjoy membership in existing or soon-to-be formed local auxiliary or booster clubs to support recruitment and fundraising efforts.

 


Survivorship Empowerment Class Open To All Cancer Survivors

CHI Memorial Rees Skillern Cancer Institute will host a Survivorship Empowerment class on Tuesday, Feb. 28 at 2 p.m.  The free class is open to all cancer survivors, regardless of where they received treatment, and their care givers.   "People often wonder what they can do to get and stay healthy once cancer treatment is complete.  Lifestyle changes, like eating ... (click for more)

Erlanger Hosts OB Potpourri

Erlanger Health System will host the 4th Annual OBGYN Potpourri symposium on Friday at The Colonnade.    "As the region’s leader in high-risk obstetrics, Erlanger has designed this symposium to continue the education of healthcare professionals with a special interest in obstetrics and gynecology," officials said. Topics include current obstetrical and gynecological ... (click for more)

2 Shot Tuesday Afternoon On Windsor Street

Chattanooga Police responded on Tuesday to the 2100 block of Windsor Street, on a report that two people had been shot.   Upon arrival, officers located two victims suffering from gunshot wounds. Their injuries are non-life threatening at this time. Both victims were transported to a local hospital by Hamilton County EMS.   Two suspects were reported to police. ... (click for more)

Erlanger Reports Dramatic Increase In Flu-Like Illnesses

The number of influenza-like illnesses treated at Erlanger Health System shows a dramatic increase compared to this time last year.  Erlanger reported treating 156 patients with flu like illnesses between Feb. 12 and 18 of this year. This represents a significant increase from the seven cases reported during the same week last year and 15 cases reported approximately a month ... (click for more)

Judge Doug Meyer Lived A Full Life Helping Many

I was sadden to learn of the death of Judge Doug Meyer.  Judge Meyer retired from the Criminal Court bench here in 2006.  Prior to that he had been the Chattanooga city judge for several years.  As a young attorney I tried many cases in front of Judge Meyer.  Also while I was awaiting my case to be tried, I would observe him on the bench.  Judge Meyer ... (click for more)

Roy Exum: Blackburn Good As Gone

I didn’t know until I read John Adams’ column in the Knoxville News-Sentinel that one person who doesn't personally know UTC Athletic Director David Blackburn said he heard he has a drinking problem. I also didn’t know that “the best thing to ever happen to UTC athletics” had health problems, according to a second person who does not personally know him. It is also being said David ... (click for more)