Big Brothers Big Sisters Launches Nationwide Search And Reunite Campaign

Monday, January 7, 2013

Big Brothers Big Sisters marks National Mentoring Month with the launch of a nationwide campaign to locate and reunite with former Bigs, Littles, donors and staff, board and family members. 

The reunion effort is an extension of Start Something, a national initative Big Brothers Big Sisters unveiled two years ago in partnership with the Ad Council.  The effort invites all adults – not just volunteers -- to support quality mentoring to change the odds for children facing adversity. 

“Our nationwide search and reunite effort extends Start Something to hundreds of thousands of people who have an affinity with Big Brothers Big Sisters, but have not been asked to stay or become re-engaged with the organization,” said Big Brothers Big Sisters of America President and Chief Executive Officer Charles Pierson.  “Our hope is that by bringing our alumni together and showing them how much we appreciate them, we will open avenues for people who are already invested in our work to Start Something [Again] to help kids succeed in school and life.”

The alumni search and reunite campaign was developed by Brand Architecture, headed by Frederic Terral, a former Big Brother, himself, who often wondered why the organization never asked him to donate or re-enroll as a mentor.  The program includes creative elements, social media strategies, and “ReuniteNow.org” guerilla marketing tactics.   In addition, Big Brothers Big Sisters of America will produce a series of public service announcements featuring notable former “Bigs” and “Littles” and celebrity supporters who will tell their stories and invite alumni to Start Something [Again].

Big Brothers Big Sisters carefully matches children of single, low-income or incarcerated parents or sons and daughters of military personnel in long-term, professionally supported one-to-one mentoring relationships. Independent studies find Littles are more likely than their peers to show improvement in school, their behavior and their self-esteem and aspirations.

People who register via BigBrothersBigSisters.org to join the alumni network will have opportunities to be recognized in marketing efforts and special VIP events with celebrity supporters and ambassadors.  Throughout the year, Big Brothers Big Sisters will invite corporate partners to offer alumni special offers and discounts.   National alumni network members will also be able to reconnect personally with their former Bigs, Littles, staff or board members and friends, and enjoy membership in existing or soon-to-be formed local auxiliary or booster clubs to support recruitment and fundraising efforts.

 



Geraldo Holguin, M.D. Joins CHI Memorial Medical Group

CHI Memorial Medical Group announces Geraldo Holguin, M.D., has joined Buz Standefer Lung Center.  Dr. Holguin received his medical degree from Universidad Autonoma de Santo Domingo in the Dominican Republic.  He completed his residency and internship in internal medicine at Woodhull Medical Center in Brooklyn, NY.  He completed fellowships in pulmonary/critical ... (click for more)

Reach Health And Wellness Chiropractic Holds Grand Opening For Collegedale Clinic

Reach Health and Wellness Chiropractic held its grand opening event at their Collegedale clinic. The event was well attended and highlighted by the Collegedale Academy Jazz band as well as guest speakers including Collegedale Mayor Katie Lamb, County Commissioners Chester Bankston and Phil Garver and the Collegedale/Ooltewah Chamber of Commerce President Cindy Steele. Mayor ... (click for more)

1 Dead, Another Injured In Shooting On Carousel Road

One man was shot and killed and another man injured in a shooting on Carousel Road lateTuesday afternoon. The incident happened around 5:25 p.m. One man was dead at the scene, and the other was taken to a hospital. Carousal Road is off Greenwood Road in a neighborhood behind Taylor Funeral Home on Wilcox Boulevard. (click for more)

City Council Approves TIF For Extension Of MLK Boulevard To The Riverwalk

The City Council voted Tuesday to approve Tax Increment Financing (TIF) to extend MLK Boulevard across Riverfront Parkway to the Blue Goose Hollow Trailhead at the Riverwalk. The agreement is with Evergreen Real Estate of Nashville to build the extension across property it has already begun to develop at the site across from the old Newton Chevrolet and Kelly Subaru. The developer ... (click for more)

MLK Boulevard TIF Is A Public Scam From People You Should be Able To Trust

TIFs (Tax Incremental Financing) were created to allow cities to do projects they cannot afford.  A TIF project also allows various private construction costs to be subsidized by sequestered  future  property taxes that normally would go into the general fund for running a city. It’s credit card spending with a new fancy name. Politicians love it because it sounds ... (click for more)

Roy Exum: One Principal’s Reaction

On the morning after the mass shooting in Florida last week, a 17-year-old at Ledyard High School in Connecticut made an offhand comment during his first period class, “I could buy an AR-15.” At that, all the teachers panicked. Really. The school was soon so rattled by the comment the principal called the cops. And those five words got the child shackled, taken into custody, and ... (click for more)