Big Brothers Big Sisters Launches Nationwide Search And Reunite Campaign

Monday, January 07, 2013

Big Brothers Big Sisters marks National Mentoring Month with the launch of a nationwide campaign to locate and reunite with former Bigs, Littles, donors and staff, board and family members. 

The reunion effort is an extension of Start Something, a national initative Big Brothers Big Sisters unveiled two years ago in partnership with the Ad Council.  The effort invites all adults – not just volunteers -- to support quality mentoring to change the odds for children facing adversity. 

“Our nationwide search and reunite effort extends Start Something to hundreds of thousands of people who have an affinity with Big Brothers Big Sisters, but have not been asked to stay or become re-engaged with the organization,” said Big Brothers Big Sisters of America President and Chief Executive Officer Charles Pierson.  “Our hope is that by bringing our alumni together and showing them how much we appreciate them, we will open avenues for people who are already invested in our work to Start Something [Again] to help kids succeed in school and life.”

The alumni search and reunite campaign was developed by Brand Architecture, headed by Frederic Terral, a former Big Brother, himself, who often wondered why the organization never asked him to donate or re-enroll as a mentor.  The program includes creative elements, social media strategies, and “ReuniteNow.org” guerilla marketing tactics.   In addition, Big Brothers Big Sisters of America will produce a series of public service announcements featuring notable former “Bigs” and “Littles” and celebrity supporters who will tell their stories and invite alumni to Start Something [Again].

Big Brothers Big Sisters carefully matches children of single, low-income or incarcerated parents or sons and daughters of military personnel in long-term, professionally supported one-to-one mentoring relationships. Independent studies find Littles are more likely than their peers to show improvement in school, their behavior and their self-esteem and aspirations.

People who register via BigBrothersBigSisters.org to join the alumni network will have opportunities to be recognized in marketing efforts and special VIP events with celebrity supporters and ambassadors.  Throughout the year, Big Brothers Big Sisters will invite corporate partners to offer alumni special offers and discounts.   National alumni network members will also be able to reconnect personally with their former Bigs, Littles, staff or board members and friends, and enjoy membership in existing or soon-to-be formed local auxiliary or booster clubs to support recruitment and fundraising efforts.

 


Fourth Annual Tucker’s Trek 5K And One-Mile Fun Run Is May 18

The fourth annual Tucker’s Trek 5K and one-mile fun run benefiting Emily’s Power for a Cure Neuroblastoma Foundation takes place Sunday, May 18, at 2 p.m. at Baylor’s new Tucker Hunt '16 Memorial Lacrosse Field.  Mr. Hunt loved Emily Ransom and her battle with cancer had an effect on him -- and he loved Emily's Power for a Cure, said officials.  Tucker's Trek was ... (click for more)

Groundbreaking Ceremony For Morning Pointe Of Chattanooga At Shallowford Set For April 22

Independent Healthcare Properties (IHP) and Morning Pointe Assisted Living will kick off the groundbreaking celebration for the new Morning Pointe of Chattanooga at Shallowford on April 22 at 10:30 a.m. Already, the building is being framed in and the construction project is on target for an early 2015 opening. While construction started earlier this year, better weather has work ... (click for more)

Man Shot On Cannon Avenue Early Saturday Morning

A man was shot early Saturday morning on Cannon Avenue. At approximately 5:30 a.m., Chattanooga Police responded to 2300 Cannon Ave. for shots fired.  Shortly after receiving the call, officers learned that a victim arrived at a local hospital.  The victim suffered a gunshot wound to the right leg and is undergoing treatment. The injury is not considered to be life-threatening.  ... (click for more)

Child Playing With Cigarette Lighter Starts $25,000 Mobile Home Fire

A child playing with a cigarette lighter started a mobile home fire on Saturday morning. At 9 a.m., the Chattanooga Fire Department responded to a mobile home fire at 6561 Cassie Lane. It took four fire companies about 10 minutes to get the fire under control. The fire was contained to one bedroom. No injuries were reported. Damage to the home is around $25,000. (click for more)

When The City Was Silent

I don't know how to say this without getting my head handed back to me on a platter as is often the usual case. But at least I no longer receive the hateful (even threatening) emails and insults I became accustomed to. So I'll just bite and say it: I honestly don't see anything expressed by the NSM that hasn't been said locally on some level at one time or another, and ... (click for more)

Roy Exum: God Could Use You…

In the spring of 1968, this just before pro golfer Billy Casper would win six tournaments that year and be the leading money winner on the tour, the wildly-popular “Buffalo Bill” was in Japan playing some off-season tournaments. He was asked if he would like to visit some American soldiers who had been seriously wounded and Casper, ever the gentleman, said of course. As he melted ... (click for more)