Big Brothers Big Sisters Launches Nationwide Search And Reunite Campaign

Monday, January 7, 2013

Big Brothers Big Sisters marks National Mentoring Month with the launch of a nationwide campaign to locate and reunite with former Bigs, Littles, donors and staff, board and family members. 

The reunion effort is an extension of Start Something, a national initative Big Brothers Big Sisters unveiled two years ago in partnership with the Ad Council.  The effort invites all adults – not just volunteers -- to support quality mentoring to change the odds for children facing adversity. 

“Our nationwide search and reunite effort extends Start Something to hundreds of thousands of people who have an affinity with Big Brothers Big Sisters, but have not been asked to stay or become re-engaged with the organization,” said Big Brothers Big Sisters of America President and Chief Executive Officer Charles Pierson.  “Our hope is that by bringing our alumni together and showing them how much we appreciate them, we will open avenues for people who are already invested in our work to Start Something [Again] to help kids succeed in school and life.”

The alumni search and reunite campaign was developed by Brand Architecture, headed by Frederic Terral, a former Big Brother, himself, who often wondered why the organization never asked him to donate or re-enroll as a mentor.  The program includes creative elements, social media strategies, and “” guerilla marketing tactics.   In addition, Big Brothers Big Sisters of America will produce a series of public service announcements featuring notable former “Bigs” and “Littles” and celebrity supporters who will tell their stories and invite alumni to Start Something [Again].

Big Brothers Big Sisters carefully matches children of single, low-income or incarcerated parents or sons and daughters of military personnel in long-term, professionally supported one-to-one mentoring relationships. Independent studies find Littles are more likely than their peers to show improvement in school, their behavior and their self-esteem and aspirations.

People who register via to join the alumni network will have opportunities to be recognized in marketing efforts and special VIP events with celebrity supporters and ambassadors.  Throughout the year, Big Brothers Big Sisters will invite corporate partners to offer alumni special offers and discounts.   National alumni network members will also be able to reconnect personally with their former Bigs, Littles, staff or board members and friends, and enjoy membership in existing or soon-to-be formed local auxiliary or booster clubs to support recruitment and fundraising efforts.


Erlanger’s Data Management Platform For Stroke Recognized As A Finalist By Cleveland Clinic During IT Challenge

The Cleveland Clinic 2016 Medical Innovation Summit recognizes CEREBROS, Erlanger Health System’s partner in data management for stroke, as one of four finalists from more than 90 submissions of cutting-edge solutions to improve health care during this year’s IT Challenge.     As the first Neurovascular Information System designed for neurology and stroke programs, ... (click for more)

BlueCross Adds Hearing Benefits For Seniors In 2017

BlueCross BlueShield of Tennessee intends to help the large number of seniors who suffer from hearing loss by offering high-quality, affordable hearing benefits in its 2017 Medicare Advantage plans known as BlueAdvantage. In a partnership with TruHearing, a national hearing aid provider, BlueAdvantage members will be eligible for an annual hearing exam, plus two hearing aids ... (click for more)

2 Witnesses To A Murder Refuse To Testify At Jury Trial

Two men who prosecutors say witnessed a murder in Hixson on Jan. 31, 2014, on Wednesday refused to tell their story to a jury. Criminal Court Judge Barry Steelman ordered Andrew Biro and Jacob Tyler "T.Y." Keel to answer questions from prosecutor Lance Pope, but they both refused. Biro had said during testimony in General Sessions Court that Christopher Levi Parker threatened ... (click for more)

PETA And Humane Educational Society Offer Reward For Torture-Killing Of Dog After Envelope Mailed From Chattanooga

An envelope postmarked from Chattanooga and containing a photo of a dog strung between two trees arrived at PETA's office in Virginia Tuesday, along with the severed ear of a dog. PETA members are offering a reward of $5,000-and the Humane Educational Society of Chattanooga has added another $1,000-for information leading to the arrest and conviction of the person(s) responsible ... (click for more)

Accountability Doesn't Have To Be A Bad Word

Am I making a difference? Isn’t that the basic question we all ask ourselves, and seek to demonstrate to others?  Ronald Reagan said:  “Some people spend an entire lifetime wondering if they made a difference in the world. But, the Marines don't have that problem.”   We would argue teachers do not have that problem either.    Educators make a huge difference ... (click for more)

Roy Exum: Saving A Life & More

About 40 years ago I was at an afternoon football practice when one of those who was also watching from the fence was bitten by a bumble bee or yellow jacket or whatever it was and almost died from anaphylactic shock. Luckily an athletic trainer had an EpiPen, jammed it into the man’s thigh and it is believed to have saved the victim’s life. For years I kept an EpiPen on the top ... (click for more)