Big Brothers Big Sisters Launches Nationwide Search And Reunite Campaign

Monday, January 7, 2013

Big Brothers Big Sisters marks National Mentoring Month with the launch of a nationwide campaign to locate and reunite with former Bigs, Littles, donors and staff, board and family members. 

The reunion effort is an extension of Start Something, a national initative Big Brothers Big Sisters unveiled two years ago in partnership with the Ad Council.  The effort invites all adults – not just volunteers -- to support quality mentoring to change the odds for children facing adversity. 

“Our nationwide search and reunite effort extends Start Something to hundreds of thousands of people who have an affinity with Big Brothers Big Sisters, but have not been asked to stay or become re-engaged with the organization,” said Big Brothers Big Sisters of America President and Chief Executive Officer Charles Pierson.  “Our hope is that by bringing our alumni together and showing them how much we appreciate them, we will open avenues for people who are already invested in our work to Start Something [Again] to help kids succeed in school and life.”

The alumni search and reunite campaign was developed by Brand Architecture, headed by Frederic Terral, a former Big Brother, himself, who often wondered why the organization never asked him to donate or re-enroll as a mentor.  The program includes creative elements, social media strategies, and “ReuniteNow.org” guerilla marketing tactics.   In addition, Big Brothers Big Sisters of America will produce a series of public service announcements featuring notable former “Bigs” and “Littles” and celebrity supporters who will tell their stories and invite alumni to Start Something [Again].

Big Brothers Big Sisters carefully matches children of single, low-income or incarcerated parents or sons and daughters of military personnel in long-term, professionally supported one-to-one mentoring relationships. Independent studies find Littles are more likely than their peers to show improvement in school, their behavior and their self-esteem and aspirations.

People who register via BigBrothersBigSisters.org to join the alumni network will have opportunities to be recognized in marketing efforts and special VIP events with celebrity supporters and ambassadors.  Throughout the year, Big Brothers Big Sisters will invite corporate partners to offer alumni special offers and discounts.   National alumni network members will also be able to reconnect personally with their former Bigs, Littles, staff or board members and friends, and enjoy membership in existing or soon-to-be formed local auxiliary or booster clubs to support recruitment and fundraising efforts.

 


Debra Chew: Lifted Out Of The Quicksand Of Fear

I sat paralyzed in my car at the bottom of a steep driveway - on Signal Mountain.  I had an important lunch meeting there because I was about to be introduced to Dalton Roberts, a writer from Chattanooga.  I had enjoyed reading his columns, and as I was a new writer, not only was I looking forward to gaining some insight into publishing opportunities in Chattanooga but ... (click for more)

Morning Pointe Residents Put Contest Earnings Toward Alzheimer's Fundraiser

Morning Pointe of Chattanooga at Shallowford was the regional winner of the corporate Spring Fling contest.  The assisted community was rewarded with $550 for a celebration.  Instead of having a party, the directors of Morning Pointe of Chattanooga knew that residents would want to share their prize with the community so they decided to put it towards one of their biggest ... (click for more)

Woman Seriously Injured After Plowing Into Rossville Boulevard Car Dealership Saturday Evening

A woman was seriously injured after plowing her vehicle into a car dealership on Rossville Boulevard on Saturday evening.   At approximately  6:49 p.m., the Chattanooga Police Department responded to 2818 Rossville Blvd. on an accident with injuries.   A blue vehicle traveling at a high rate of speed lost control.  The vehicle crashed ... (click for more)

Boy, 4, Struck By Vehicle Near Tunnel Boulevard

A four-year-old boy was struck by a vehicle near Tunnel Boulevard on Saturday afternoon. A t approximately 4:20 p.m.,  the Chattanooga Police Department responded to 3400 Through St. on a c hild struck by a vehicle.  T he victim was conscious when officers arrived. He was transported to a local hospital. I nvestigators are continuing to compile ... (click for more)

DWT Is DUI - And Response

A routine narrative of a DUI arrest report goes something like this:   The defendant was operating a motor vehicle in the 00 block of sonsoroad. The driver was weaving back and forth across the marked roadway. The defendant drove through a stop sign. Was stopped at an intersection despite the traffic light was green. Entered the lane of another vehicle and caused a ... (click for more)

Roy Exum: UT’s Gender-Neutral Dopes

With due apology to Smokey, the University of Tennessee’s famed blue-tick hound, the tail is wagging the dog at UT-Knoxville. Donna Braquet, the director of the university’s Pride Center, wants to suck 99.9 percent of the 28,000 students into a ridiculous scheme that will make the campus “welcoming and inclusive for all” … .01 percent. Her idea is to do away with binary gender ... (click for more)