Big Brothers Big Sisters Launches Nationwide Search And Reunite Campaign

Monday, January 7, 2013

Big Brothers Big Sisters marks National Mentoring Month with the launch of a nationwide campaign to locate and reunite with former Bigs, Littles, donors and staff, board and family members. 

The reunion effort is an extension of Start Something, a national initative Big Brothers Big Sisters unveiled two years ago in partnership with the Ad Council.  The effort invites all adults – not just volunteers -- to support quality mentoring to change the odds for children facing adversity. 

“Our nationwide search and reunite effort extends Start Something to hundreds of thousands of people who have an affinity with Big Brothers Big Sisters, but have not been asked to stay or become re-engaged with the organization,” said Big Brothers Big Sisters of America President and Chief Executive Officer Charles Pierson.  “Our hope is that by bringing our alumni together and showing them how much we appreciate them, we will open avenues for people who are already invested in our work to Start Something [Again] to help kids succeed in school and life.”

The alumni search and reunite campaign was developed by Brand Architecture, headed by Frederic Terral, a former Big Brother, himself, who often wondered why the organization never asked him to donate or re-enroll as a mentor.  The program includes creative elements, social media strategies, and “ReuniteNow.org” guerilla marketing tactics.   In addition, Big Brothers Big Sisters of America will produce a series of public service announcements featuring notable former “Bigs” and “Littles” and celebrity supporters who will tell their stories and invite alumni to Start Something [Again].

Big Brothers Big Sisters carefully matches children of single, low-income or incarcerated parents or sons and daughters of military personnel in long-term, professionally supported one-to-one mentoring relationships. Independent studies find Littles are more likely than their peers to show improvement in school, their behavior and their self-esteem and aspirations.

People who register via BigBrothersBigSisters.org to join the alumni network will have opportunities to be recognized in marketing efforts and special VIP events with celebrity supporters and ambassadors.  Throughout the year, Big Brothers Big Sisters will invite corporate partners to offer alumni special offers and discounts.   National alumni network members will also be able to reconnect personally with their former Bigs, Littles, staff or board members and friends, and enjoy membership in existing or soon-to-be formed local auxiliary or booster clubs to support recruitment and fundraising efforts.

 


Drexel University Hosts Screening Of The American Nurse

Drexel University, a leader in nursing and health care education, invites nurses to a complimentary screening of The American Nurse on Tuesday, and Wednesday.  The American Nurse Project aims to elevate the voice of nurses by capturing their personal stories through photography and film. The Chattanooga show times will be on  Tuesday at noon. RSVP at  ... (click for more)

Erlanger Adds Orthopedic Specialists, Bringing Total Number Of Orthopedic Providers To 25

The Erlanger Health System announced the addition of three orthopedic surgeons, an interventional physiatrist, a nurse practitioner and a physical therapist to UT Erlanger Orthopaedics; bringing the total number of Erlanger orthopedic providers to 25. Orthopedic providers from the  Chattanooga Bone and Joint Center who are joining Erlanger are Dr. David ... (click for more)

Chattanooga Firefighter Arrested For Robbery Of Hixson Convenience Store

The Chattanooga Police Department has arrested a Chattanooga firefighter in connection with a robbery on Sunday morning. The firefighter has been identified as Steven Kyle Ratledge. Firefighter Ratledge was assigned to Station 19 in Hixson and has been with the department for approximately 3 1/2 years. Firefighter Ratledge has been placed on leave without pay as the investigation ... (click for more)

Rescuers Help Man After He Falls 30 Feet From Signal Bluff

Rescuers helped a man back up after he fell 30 feet on a Signal Mountain bluff on Saturday night. However, he was not seriously injured. At 11 p.m., a 911 call was made reporting the fall. Walden's Ridge Emergency Services responded to 1425 East Brow Road. When rescue personnel arrived on the scene, they reported a 25-year-old male had fallen 30 feet off the side of ... (click for more)

Being Proactive With Parkinson's Disease

Parkinson’s disease is the second most common neurodegenerative disease after Alzheimer’s and is the 14th leading cause of death in the United States. It affects an estimated one million Americans and four to six million worldwide,  There is no cure for Parkinson’s, and 60,000 new cases are diagnosed each year in the United States alone. Source: National Parkinson’s Foundation  ... (click for more)

Roy Exum: My Garden In May

Back when we were kids this day’s battle cry was, “Hooray, hooray for the First of May! Outdoor swimming starts today! With temperatures in the high 80s and we dive in to a new month, our monthly walk in a garden heavy with spring time pollen looks promising … AN ORCHID for the movie “Rocky” on its 40 th anniversary: “Let me tell you something you already know. The world ain’t ... (click for more)