Big Brothers Big Sisters Launches Nationwide Search And Reunite Campaign

Monday, January 07, 2013

Big Brothers Big Sisters marks National Mentoring Month with the launch of a nationwide campaign to locate and reunite with former Bigs, Littles, donors and staff, board and family members. 

The reunion effort is an extension of Start Something, a national initative Big Brothers Big Sisters unveiled two years ago in partnership with the Ad Council.  The effort invites all adults – not just volunteers -- to support quality mentoring to change the odds for children facing adversity. 

“Our nationwide search and reunite effort extends Start Something to hundreds of thousands of people who have an affinity with Big Brothers Big Sisters, but have not been asked to stay or become re-engaged with the organization,” said Big Brothers Big Sisters of America President and Chief Executive Officer Charles Pierson.  “Our hope is that by bringing our alumni together and showing them how much we appreciate them, we will open avenues for people who are already invested in our work to Start Something [Again] to help kids succeed in school and life.”

The alumni search and reunite campaign was developed by Brand Architecture, headed by Frederic Terral, a former Big Brother, himself, who often wondered why the organization never asked him to donate or re-enroll as a mentor.  The program includes creative elements, social media strategies, and “ReuniteNow.org” guerilla marketing tactics.   In addition, Big Brothers Big Sisters of America will produce a series of public service announcements featuring notable former “Bigs” and “Littles” and celebrity supporters who will tell their stories and invite alumni to Start Something [Again].

Big Brothers Big Sisters carefully matches children of single, low-income or incarcerated parents or sons and daughters of military personnel in long-term, professionally supported one-to-one mentoring relationships. Independent studies find Littles are more likely than their peers to show improvement in school, their behavior and their self-esteem and aspirations.

People who register via BigBrothersBigSisters.org to join the alumni network will have opportunities to be recognized in marketing efforts and special VIP events with celebrity supporters and ambassadors.  Throughout the year, Big Brothers Big Sisters will invite corporate partners to offer alumni special offers and discounts.   National alumni network members will also be able to reconnect personally with their former Bigs, Littles, staff or board members and friends, and enjoy membership in existing or soon-to-be formed local auxiliary or booster clubs to support recruitment and fundraising efforts.

 


Dr. Benjamin Miller Joins Parkridge Health System

Orthopaedist Benjamin Miller, M.D., has joined the medical staff of Parkridge Health System.  Dr. Miller earned a Bachelor of Science degree in biology from Freed-Hardeman University and a Doctorate of Medicine from the University of Alabama School of Medicine in Birmingham. He completed a residency in Orthopaedics at the University of Arkansas and a Sports Medicine fellowship ... (click for more)

Erlanger Offers Classes And Events For September 1-14

Erlanger offers online childbirth education class.  The online class is an easy-to-understand interactive program that includes more than 70 videos, animated illustrations, downloadable PDF files, review quizzes and information specific to Erlanger East and Erlanger Baroness birthing services.  By choosing the online childbirth program, participants will have access to ... (click for more)

Jury Finds In Favor Of Texas Sheriff In Suit Brought By Chattanooga Photographer

A Federal Court jury on Friday found in favor of a Texas sheriff and his chief deputy who had been sued by a Chattanooga photographer. The jury in the courtroom of Judge Curtis Collier awarded no damages to Donna Johnson. In his closing argument after a two-week civil trial, attorney John Anderson said, "This is about the Fourth Amendment." Attorney Anderson represented Ms. ... (click for more)

Justin Wilkins Selected As Deputy Chief Of Staff For Mayor Berke

Native Chattanoogan Justin Wilkins will serve as Mayor Andy Berke's deputy chief of staff, it was announced Friday. Mr. Wilkins has spent the last several years serving as the Tennessee state director for multiple advocacy and electoral organizations, including Organizing for America and Organizing for Action. Prior to that, he worked as project manager at Profit Plans LLC ... (click for more)

Mackey Should Be Thankful For The State Troopers On Highway 153

This is in response to a statement made by Warren Mackey at the commission meeting.  His question was to the mayor regarding the state troopers writing tickets on Highway 153, saying they were on a rampage.   It is apparent that Mr. Mackey doesn’t travel this highway.  His only concern was that the ticket money was going into state funds and not into county funds. ... (click for more)

Roy Exum: A Must-Read For Parents

If you have a child or if you love one, what you are about to read could be one of the most important lessons in your life. I have a great friend in Dallas – Sandy Pohfal – who regularly shares stories with me that are moving, inspirational or important. This is all three. This story was written by a celebrated author, Christie Craig. She has written hundreds of articles for ... (click for more)