Big Brothers Big Sisters Launches Nationwide Search And Reunite Campaign

Monday, January 7, 2013

Big Brothers Big Sisters marks National Mentoring Month with the launch of a nationwide campaign to locate and reunite with former Bigs, Littles, donors and staff, board and family members. 

The reunion effort is an extension of Start Something, a national initative Big Brothers Big Sisters unveiled two years ago in partnership with the Ad Council.  The effort invites all adults – not just volunteers -- to support quality mentoring to change the odds for children facing adversity. 

“Our nationwide search and reunite effort extends Start Something to hundreds of thousands of people who have an affinity with Big Brothers Big Sisters, but have not been asked to stay or become re-engaged with the organization,” said Big Brothers Big Sisters of America President and Chief Executive Officer Charles Pierson.  “Our hope is that by bringing our alumni together and showing them how much we appreciate them, we will open avenues for people who are already invested in our work to Start Something [Again] to help kids succeed in school and life.”

The alumni search and reunite campaign was developed by Brand Architecture, headed by Frederic Terral, a former Big Brother, himself, who often wondered why the organization never asked him to donate or re-enroll as a mentor.  The program includes creative elements, social media strategies, and “ReuniteNow.org” guerilla marketing tactics.   In addition, Big Brothers Big Sisters of America will produce a series of public service announcements featuring notable former “Bigs” and “Littles” and celebrity supporters who will tell their stories and invite alumni to Start Something [Again].

Big Brothers Big Sisters carefully matches children of single, low-income or incarcerated parents or sons and daughters of military personnel in long-term, professionally supported one-to-one mentoring relationships. Independent studies find Littles are more likely than their peers to show improvement in school, their behavior and their self-esteem and aspirations.

People who register via BigBrothersBigSisters.org to join the alumni network will have opportunities to be recognized in marketing efforts and special VIP events with celebrity supporters and ambassadors.  Throughout the year, Big Brothers Big Sisters will invite corporate partners to offer alumni special offers and discounts.   National alumni network members will also be able to reconnect personally with their former Bigs, Littles, staff or board members and friends, and enjoy membership in existing or soon-to-be formed local auxiliary or booster clubs to support recruitment and fundraising efforts.

 


CHI Memorial Foundation Announces New Officers And Board Members

CHI Memorial Foundation, the fundraising arm of CHI Memorial, announced its officers and members of the board of directors for 2016-2017. MaryStewart Lewis will continue her role as  chair of the board of directors for CHI Memorial Foundation. Hodgen Mainda will serve as vice chair, Dan Norton will serve as treasurer and Sue Culpepper will serve as secretary. Members ... (click for more)

Morning Pointe Brings Wildlife To Seniors

Residents at The Lantern at Morning Pointe Alzheimer's Center of Excellence, Collegedale attended an educational presentation at the Collegedale Library sponsored by Planet Health. Guest speaker Bob Tarter, wildlife education biologist with the Natural History Education Company of the Midsouth, gave a presentation about the world's endangered species, bringing with him animals ... (click for more)

Family Forced From Home After Storm Blows Tree Down

As a severe thunderstorm blew through the Chattanooga area Sunday afternoon, high winds knocked down a large tree onto a house around  4 p.m.  at 1105 E. 13th Street. Captain David Thompson, Jr. said no one was injured, but the damage was severe enough that the family would have to stay elsewhere  tonight . Volunteers with the American Red Cross of Southeast ... (click for more)

Michael Wilson Back In Bradley County; Due In Court On Monday

Michael Wilson is back in Bradley County, and was escorted into the Correctional Facility around 8:15 p.m. Wilson’s first appearance in court will be on Monday, at 9 a.m. in the Bradley County General Sessions Courtroom at the Judicial Complex at 2290 Blythe Ave. Wilson was arrested last week, after e ndangered Bradley County child Skyla Wilson was found safe in Colorado ... (click for more)

Pedestrians Have The Right Of Way - And Response (3)

Often I visit Gold's Gym at Chestnut and 4th Street. I  park in the theater parking lot at Broad and 4th Street.  I depend on the walk signs to get me there safely.  Most days I almost get hit by someone turning left or right coming from the exit ramp off 27 or turning right on 4th street from Chestnut. This happened yesterday as I was almost mowed down by a garbage ... (click for more)

Roy Exum: Georgia’s Weak Attacked

The United States Attorney’s Office and our nation’s Justice Department just thrust an unwelcomed spear into the heart of the state of Georgia. And while I am scared to death the same war party is now headed into Tennessee and other states, I wish the DOJ had stopped in Chattanooga for lunch and a quick visit at our Orange Grove Center before filing last Tuesday’s lawsuit against ... (click for more)