Chattem Buys Worldwide Rights To Rolaids Brand

Tuesday, January 8, 2013

Sanofi, the parent firm of Chattanooga-based Chattem, Inc., announced it has completed the acquisition of the worldwide rights to the Rolaids brand from McNeil Consumer Healthcare Division of McNEIL-PPC, Inc.

"The addition of Rolaids represents a rare opportunity to obtain an iconic brand that we believe will respond positively to our proven approach of growing brands through innovation and advertising," said Zan Guerry, chief executive officer, Chattem. "We are primed to leverage the Rolaids market opportunity to drive incremental growth and take the brand to a new level.

"

Rolaids is an over-the-counter antacid that helps relieve heartburn and acid indigestion. The product was first introduced in 1954 and over the years it has been a top selling gastro-intestinal category brand. Chattem will re-launch Rolaids and expects the product to be available at retailers within a year.

"This acquisition is consistent with our long-term strategy, which includes growing our consumer healthcare offering as part of a broader diversification strategy," said Anne Whitaker, president, North America Pharmaceuticals, Sanofi. "Chattem has a proven track record of successful acquisitions and integrations and the addition of Rolaids, an enduring brand with a deep heritage, further diversifies the company's portfolio."

Sanofi acquired Chattem in March 2010.  In the Spring of 2011, Chattem and Sanofi launched Allegra over-the-counter.

Other Chattem brands includes Icy Hot, Gold Bond, Cortizone-10, Selsun Blue, ACT and Unisom.



Beltone Announces Grand Opening In Hixson

Beltone is celebrating its grand opening for its newest store located at the Walmart Shopping Center, at 5756 Highway 153, Suite 116 in Hixson on  June 8  at 3 p.m. There is no cost to attend. There will be refreshments and snacks after the ceremony.  Officials said, "Come join us for this occasion with the Chattanooga Chamber of Commerce, and ... (click for more)

Chattanooga Women's Leadership Institute To Host Leadership Luncheon

Chattanooga Women’s Leadership Institute (CWLI) will host a Leadership Luncheon highlighting the importance of acknowledging mentors in the workplace on  Friday June 5, at The Chattanoogan from  11:30 a.m. – 1 p.m. One of the themes for 2015: recognizing and acknowledging the importance of mentors – even though our mentors may not look like us. ... (click for more)

Apartment Fire Leaves 2 Homeless Friday Evening

Chattanooga firefighters responded to an apartment fire just before  7 p.m. on Friday . Six fire companies responded to the fire, at 2709 Citico Ave. Battalion Chief Rick Sewell said heavy smoke was showing in Apartment 5 in Building B when the first firefighters arrived, and flames were shooting out a front window. Chief Sewell said the firefighters made an aggressive ... (click for more)

Fricks Pleads Guilty To Defrauding Cornerstone Community Bank In Dalton

Grady Wayne Fricks has pleaded guilty to conspiracy charges arising out of a scheme to defraud Cornerstone Community Bank in Dalton, Ga. “This defendant used his connection with a bank insider to obtain a fraudulently inflated loan,” said Acting U.S. Attorney John Horn. “Fricks’ ability to manipulate people to further his scheme left the bank and its stockholders shouldering ... (click for more)

Best City, Really?

I believe the success Chattanooga has had in the best outdoor city contest has got to be the "Ridge Cut" trail. To be able to sit in your vehicle while inching along right beside the old steel plant and, of course, the train yard where tankers sit loaded with hazardous gases. Then passing through one of the city's most active areas for gunfire, it's a win win.   It's ... (click for more)

Roy Exum: City Limits Worry Dogs, Cats

If you are a dog or a cat in the Chattanooga area, it is very important to know exactly where the city limits are. You need to know that if a stray animal is rescued in the city, it is taken to one of the finest animal shelters in all of America. But if the errant pooch or tabby is found in Hamilton County – outside the city limits -- it is taken to arguably the worst animal facility ... (click for more)