Greg Callaham Graphic Design Wins National Design Awards

Tuesday, October 1, 2013

For the fourth consecutive year Greg Callaham Graphic Design has won multiple American Graphic Design awards. Graphic Design USA, a national trade publication, conferred three 2013 awards to Callaham's advertising design work for Kia Chattanooga, Toyota of Cleveland, and McDonald’s of Red Bank.

"This is such a thrill to win these awards," said Mr. Callaham. "It puts those clients in the national spotlight for the extra effort they put into their advertising messages. That’s something they can be very proud of."

Mr. Callaham's award-winning billboard design for Kia Chattanooga features the 2013 Kia Optima in a nontraditional photo along with a 0% APR offer that covers half the ad space. “It sounds simple, but I wanted to make the offer huge because it’s a huge offer,” said Mr. Callaham. “The limited color palette of white, red, and black made for a very high-contrast, impactful billboard.

The billboard design for Toyota of Cleveland consisted of a multi-colored “Frugal” on a pale blue background positioned over a white rectangle containing the advertiser’s name. “The advertiser wanted to promote their web site, gas prices were near their peak, and the manufacturer was touting their fuel mileage pretty heavily,” said Mr. Callaham. “Trying to say that in seven words or less was a challenge, but a fun one.”

The McDonald’s window poster was also challenging. “The client wanted to draw attention to the new full size McWrap, so we used a photo including a hand holding the wrap to give the scale necessary to convey the message that this was a new larger product,” Mr. Callaham said. “And it had to fit in perfectly with the rest of their promotional materials."

For over 40 years the American Graphic Design Awards, through the editors of Graphic Design USA, has honored the outstanding work of creative professionals in the graphic arts community. To win an American Graphic Design Award means the entry is recognized as some of the best and brightest among thousands of entries from graphic design firms, advertising agencies, in-house corporate and institutional designers, publishers and other media across the United States, in 23 categories from print and packaging to internet and interactive design.

Greg Callaham is the owner of Greg Callaham Graphic Design, a Chattanooga design studio delivering creative for outdoor advertising, catalogs and product brochures, logo design and corporate identity packages, and a wide range of other advertising and marketing materials to the global marketplace. 


GDOL To Help Lake Winnepesaukah Hire Workers Next Week In Rossville

The Georgia Department of Labor  will help Lake Winnepesaukah recruit more than 25 part-time employees to fill weekend jobs at the amusement park in Rossville. After Aug. 7, the park will be open only on weekends until Oct. 31, when it will close for the season. The recruitment will be held Wednesday, Aug. 12, from 2-7 p.m. in the amusement park located at 1730 Lakeview ... (click for more)

Corker Reintroduces Electrify Africa Bill

U.S. Senator Bob Corker, chairman of the Senate Foreign Relations Committee, Tuesday reintroduced the Electrify Africa Act. With nearly 600 million Africans without electricity, this legislation, originally offered in the 113th Congress, will leverage public and private sector resources to extend electricity access throughout Africa, to help 50 million Africans with first-time access ... (click for more)

Sheriff Watson Offers To Send Team To Colorado To Help With Search For Cleveland's Joe Keller; Active Search Suspended

Bradley County Sheriff Eric Watson has offered to send a Special Response Team, as well as other resources, to help Colorado authorities, who have suspended their search for 19-year-old Joseph Keller. He noted, "Joe Keller is a well-known young man who has lived in the Bradley County area, and disappeared while on a run in Conejos County, Colorado recently. " Sheriff ... (click for more)

Bicycle Store Owner Helps Police Nab Burglary Suspect

A bicycle store owner helped police nab a burglary suspect. Paul Rene Hayes, who has an extensive criminal record dating to 1993, was charged with aggravated burglary. Police investigated a burglary on July 21 at a house on Kelly's Ferry Road. The owner left his house at 8:45 a.m. and returned at 7 p.m. He found that his front door had been kicked in. He was missing his ... (click for more)

Why Is The City Diverting Federal Transportation Funds From Real Need?

The city of Chattanooga and CBL, owner of Hamilton Place Mall, would have the mass of taxpayers believe that improving mall access from the interstate is not impacting us financially.   Namely, CBL has committed to fund the city’s match of $8 million, so they will receive $32 million in Federal Transportation Funds that are allocated annually to local jurisdictions through ... (click for more)

Roy Exum: A Very Silly Apology

It didn’t get a lot of attention, as well it should not have, but when I heard Japanese giant Mitsubishi was offered an apology for heinous war crimes that took place during World War II, I thought it was an ill-conceived publicity stunt. But, no, in a solemn ceremony last month hosted by the Museum of Tolerance at the Simon Wiesenthal Center in Los Angeles, that is exactly what ... (click for more)