For the fourth consecutive year Greg Callaham Graphic Design has won multiple American Graphic Design awards. Graphic Design USA, a national trade publication, conferred three 2013 awards to Callaham's advertising design work for Kia Chattanooga, Toyota of Cleveland, and McDonald’s of Red Bank.
"This is such a thrill to win these awards," said Mr. Callaham. "It puts those clients in the national spotlight for the extra effort they put into their advertising messages. That’s something they can be very proud of."
Mr. Callaham's award-winning billboard design for Kia Chattanooga features the 2013 Kia Optima in a nontraditional photo along with a 0% APR offer that covers half the ad space. “It sounds simple, but I wanted to make the offer huge because it’s a huge offer,” said Mr. Callaham. “The limited color palette of white, red, and black made for a very high-contrast, impactful billboard.
The billboard design for Toyota of Cleveland consisted of a multi-colored “Frugal” on a pale blue background positioned over a white rectangle containing the advertiser’s name. “The advertiser wanted to promote their web site, gas prices were near their peak, and the manufacturer was touting their fuel mileage pretty heavily,” said Mr. Callaham. “Trying to say that in seven words or less was a challenge, but a fun one.”
The McDonald’s window poster was also challenging. “The client wanted to draw attention to the new full size McWrap, so we used a photo including a hand holding the wrap to give the scale necessary to convey the message that this was a new larger product,” Mr. Callaham said. “And it had to fit in perfectly with the rest of their promotional materials."
For over 40 years the American Graphic Design Awards, through the editors of Graphic Design USA, has honored the outstanding work of creative professionals in the graphic arts community. To win an American Graphic Design Award means the entry is recognized as some of the best and brightest among thousands of entries from graphic design firms, advertising agencies, in-house corporate and institutional designers, publishers and other media across the United States, in 23 categories from print and packaging to internet and interactive design.
Greg Callaham is the owner of Greg Callaham Graphic Design, a Chattanooga design studio delivering creative for outdoor advertising, catalogs and product brochures, logo design and corporate identity packages, and a wide range of other advertising and marketing materials to the global marketplace.