Greg Callaham Graphic Design Wins National Design Awards

Tuesday, October 1, 2013

For the fourth consecutive year Greg Callaham Graphic Design has won multiple American Graphic Design awards. Graphic Design USA, a national trade publication, conferred three 2013 awards to Callaham's advertising design work for Kia Chattanooga, Toyota of Cleveland, and McDonald’s of Red Bank.

"This is such a thrill to win these awards," said Mr. Callaham. "It puts those clients in the national spotlight for the extra effort they put into their advertising messages. That’s something they can be very proud of."

Mr. Callaham's award-winning billboard design for Kia Chattanooga features the 2013 Kia Optima in a nontraditional photo along with a 0% APR offer that covers half the ad space. “It sounds simple, but I wanted to make the offer huge because it’s a huge offer,” said Mr. Callaham. “The limited color palette of white, red, and black made for a very high-contrast, impactful billboard.

The billboard design for Toyota of Cleveland consisted of a multi-colored “Frugal” on a pale blue background positioned over a white rectangle containing the advertiser’s name. “The advertiser wanted to promote their web site, gas prices were near their peak, and the manufacturer was touting their fuel mileage pretty heavily,” said Mr. Callaham. “Trying to say that in seven words or less was a challenge, but a fun one.”

The McDonald’s window poster was also challenging. “The client wanted to draw attention to the new full size McWrap, so we used a photo including a hand holding the wrap to give the scale necessary to convey the message that this was a new larger product,” Mr. Callaham said. “And it had to fit in perfectly with the rest of their promotional materials."

For over 40 years the American Graphic Design Awards, through the editors of Graphic Design USA, has honored the outstanding work of creative professionals in the graphic arts community. To win an American Graphic Design Award means the entry is recognized as some of the best and brightest among thousands of entries from graphic design firms, advertising agencies, in-house corporate and institutional designers, publishers and other media across the United States, in 23 categories from print and packaging to internet and interactive design.

Greg Callaham is the owner of Greg Callaham Graphic Design, a Chattanooga design studio delivering creative for outdoor advertising, catalogs and product brochures, logo design and corporate identity packages, and a wide range of other advertising and marketing materials to the global marketplace. 


Supreme Court Affirms Disability Award For Employee With High-Frequency Hearing Loss

The Tennessee Supreme Court has ruled that an employee is entitled to the full amount of workers’ compensation benefits awarded to him by a trial court. In  2009, Orville Lambdin retired from Goodyear Tire & Rubber Company where he had worked as a tire builder for over 35 years. He later sought workers’ compensation benefits based upon his loss of hearing. At trial, ... (click for more)

Labor Market Is Focus Of Dalton State Business Newsletter

The status of the workforce and labor market statistics of the Northwest Georgia region is the focus of the newest issue of “Business Analytics,” a biannual publication of the Center for Economic Research and Entrepreneurship of Dalton State College’s School of Business. The newsletter, which is available both online and in print, contains an analysis of regional job growth ... (click for more)

Girl, 12, Stabs Boy, 13, Twice At Lookout Valley Middle High School

A female student stabbed a male student twice at Lookout Valley Middle High School on Thursday morning. It happened in a middle school classroom. Sheriff Jim Hammond the students are seventh graders.The girl is 12 and the boy 13. He  said the boy was taken by ambulance and went into surgery after the mid-morning stabbing.  He said the boy received a superficial ... (click for more)

Chief Fletcher Gives Maximum Punishment To Officer Who Fired At Vehicle That Backed Toward Him; Attorney Vows To Fight To Reverse Decision

Chattanooga Police Chief Fred Fletcher has given a maximum punishment to an officer who fired four shots toward a vehicle after he said the driver backed into his vehicle with him standing behind it. Chief Fletcher sustained a finding of “improper use of force – discharge of firearm.” He suspended Officer Alex Olson for 30 days without pay – the maximum suspension allowed ... (click for more)

Shelley Andrews Will Be Missed - And Response

Shelley Andrews was one of the kindest, most thoughtful and most effective laborers in our community.  Her work with the Friends of Moccasin Bend was exemplary.  She listened, she learned and she led with dignity and class. Her brave battle with ovarian cancer was a testament to her positive spirit and commitment to her work on behalf of the people of this region. ... (click for more)

Roy Exum: The Magic Bank Account

As the month of January is almost out the door, I am opening my email today to share a marvelous story that legend has it was printed on piece of paper found in Bear Bryant’s wallet when he died in 1983. While I don’t know that the famed Alabama football coach had this lesson in his wallet, chances are he might have if he’d read it. * * * THE BANK ACCOUNT & RULES Imagine ... (click for more)