Greg Callaham Graphic Design Wins National Design Awards

Tuesday, October 01, 2013

For the fourth consecutive year Greg Callaham Graphic Design has won multiple American Graphic Design awards. Graphic Design USA, a national trade publication, conferred three 2013 awards to Callaham's advertising design work for Kia Chattanooga, Toyota of Cleveland, and McDonald’s of Red Bank.

"This is such a thrill to win these awards," said Mr. Callaham. "It puts those clients in the national spotlight for the extra effort they put into their advertising messages. That’s something they can be very proud of."

Mr. Callaham's award-winning billboard design for Kia Chattanooga features the 2013 Kia Optima in a nontraditional photo along with a 0% APR offer that covers half the ad space. “It sounds simple, but I wanted to make the offer huge because it’s a huge offer,” said Mr. Callaham. “The limited color palette of white, red, and black made for a very high-contrast, impactful billboard.

The billboard design for Toyota of Cleveland consisted of a multi-colored “Frugal” on a pale blue background positioned over a white rectangle containing the advertiser’s name. “The advertiser wanted to promote their web site, gas prices were near their peak, and the manufacturer was touting their fuel mileage pretty heavily,” said Mr. Callaham. “Trying to say that in seven words or less was a challenge, but a fun one.”

The McDonald’s window poster was also challenging. “The client wanted to draw attention to the new full size McWrap, so we used a photo including a hand holding the wrap to give the scale necessary to convey the message that this was a new larger product,” Mr. Callaham said. “And it had to fit in perfectly with the rest of their promotional materials."

For over 40 years the American Graphic Design Awards, through the editors of Graphic Design USA, has honored the outstanding work of creative professionals in the graphic arts community. To win an American Graphic Design Award means the entry is recognized as some of the best and brightest among thousands of entries from graphic design firms, advertising agencies, in-house corporate and institutional designers, publishers and other media across the United States, in 23 categories from print and packaging to internet and interactive design.

Greg Callaham is the owner of Greg Callaham Graphic Design, a Chattanooga design studio delivering creative for outdoor advertising, catalogs and product brochures, logo design and corporate identity packages, and a wide range of other advertising and marketing materials to the global marketplace. 


Compass Auctions To Auction Custom Motorcycle

Compass Auctions and Real Estate announced that the Auction Firm has been selected to host both the online and live auction of a one-off custom KTM 450 in cooperation with RedBull Media House to benefit the Kurt Caselli Foundation.  “This is a once in a lifetime opportunity to own a unique piece of history,” said Steven Holt, vice president of Compass. “It ... (click for more)

LBMC Gains Bryan Mattice

LBMC, PC, one of the Southeast’s largest accounting and business consulting firms, has added Bryan Mattice to the Accounting and Assurance services team. Bryan Mattice, CPA,   serves as a staff accountant serving a variety of industry clients in the Accounting and Assurance service team. Mr. Mattice comes to LBMC from BlueCross BlueShield of Tennessee where he worked ... (click for more)

Downtown Chattanooga Apartment Complex That Brought $3 Million Profit Exempt From Most Taxes Until 2022 Under PILOT

A downtown Chattanooga apartment complex that recently was sold at a $3 million profit is exempt from most property taxes through 2022 under a PILOT (payment in lieu of taxes) agreement.   No payment of school taxes was included in the deal for Walnut Commons at Walnut Street and Aquarium Way.   The only taxes due on the property for the next eight ... (click for more)

Cold, Wet Front To Make For Chilly And Damp Trick Or Treating; Snow Showers Possible Saturday

A surge of cold, moist air will make for less-than-ideal trick or treat conditions on Halloween night. Temperatures are expected to dip below freezing this weekend. There is a possibility of snow showers in Chattanooga on Saturday. Here is the latest forecast: Today Showers likely, mainly after 5pm. Mostly cloudy, with a high near 58. Calm wind becoming northwest ... (click for more)

Thanks For Publishing The Stokes Photo Book

I pre-ordered the Stokes Photo Book and picked it up Wednesday . The covers and content are very high quality and contain photos you will not see anywhere else.  This book of photos is worth much more than $35.  I have seen many historic photos of my hometown Chattanooga, but this collection is amazing. My favorites are National Cemetery, Confederate Cemetery near ... (click for more)

Roy Exum: Saban: ‘Ratings Don’t Matter’

When the first College Football Playoff rankings were released earlier this week, Alabama football coach Nick Saban got it right on the button when he shrugged, “I don't even care, to be honest with you." "To me, none of it matters, What does it matter?” he laughed at the Tide’s No. 6 ranking. “I mean, it only matters where you end up at the end. So what matters to us is how ... (click for more)