Greg Callaham Graphic Design Wins National Design Awards

Tuesday, October 1, 2013

For the fourth consecutive year Greg Callaham Graphic Design has won multiple American Graphic Design awards. Graphic Design USA, a national trade publication, conferred three 2013 awards to Callaham's advertising design work for Kia Chattanooga, Toyota of Cleveland, and McDonald’s of Red Bank.

"This is such a thrill to win these awards," said Mr. Callaham. "It puts those clients in the national spotlight for the extra effort they put into their advertising messages. That’s something they can be very proud of."

Mr. Callaham's award-winning billboard design for Kia Chattanooga features the 2013 Kia Optima in a nontraditional photo along with a 0% APR offer that covers half the ad space. “It sounds simple, but I wanted to make the offer huge because it’s a huge offer,” said Mr. Callaham. “The limited color palette of white, red, and black made for a very high-contrast, impactful billboard.

The billboard design for Toyota of Cleveland consisted of a multi-colored “Frugal” on a pale blue background positioned over a white rectangle containing the advertiser’s name. “The advertiser wanted to promote their web site, gas prices were near their peak, and the manufacturer was touting their fuel mileage pretty heavily,” said Mr. Callaham. “Trying to say that in seven words or less was a challenge, but a fun one.”

The McDonald’s window poster was also challenging. “The client wanted to draw attention to the new full size McWrap, so we used a photo including a hand holding the wrap to give the scale necessary to convey the message that this was a new larger product,” Mr. Callaham said. “And it had to fit in perfectly with the rest of their promotional materials."

For over 40 years the American Graphic Design Awards, through the editors of Graphic Design USA, has honored the outstanding work of creative professionals in the graphic arts community. To win an American Graphic Design Award means the entry is recognized as some of the best and brightest among thousands of entries from graphic design firms, advertising agencies, in-house corporate and institutional designers, publishers and other media across the United States, in 23 categories from print and packaging to internet and interactive design.

Greg Callaham is the owner of Greg Callaham Graphic Design, a Chattanooga design studio delivering creative for outdoor advertising, catalogs and product brochures, logo design and corporate identity packages, and a wide range of other advertising and marketing materials to the global marketplace. 


Tranco Logistics Adds To Team

Locally owned transportation company Tranco Logistics announces the new vice president of Sales and Operations for their OTR department, Brian Starnes.  Mr. Starnes is part of a strategic growth plan that Tranco has put in place for 2017.  Mr. Starnes came to Tranco Logistics in 2016 from Lesco Logistics where he served as director of Operations, Sales, and Safety. ... (click for more)

TDEC Announces Open Registration For 3rd Annual Tennessee Sustainable Transportation Awards And Forum

The Tennessee Department of Environment and Conservation, in partnership with the Tennessee Department of Transportation and Tennessee Clean Fuels, will hold the third annual Tennessee Sustainable Transportation Awards and Forum during Clean Air Month from May 23-24 at the Nashville Public Library.   “This event will bring together state experts, local leaders and community ... (click for more)

Inmate Dies At County Workhouse On Wednesday Night; Investigation Underway

An inmate died at the county workhouse at Silverdale on Wednesday night, and an investigation is underway.   Hamilton County Sheriff's deputies/CID were called to investigate the death of an inmate at CoreCivic (formerly CCA).  The inmate was transported to a local hospital and was pronounced deceased at that time.     The identity of the ... (click for more)

Walker County Will Not Seek Land For Durham Railroad Trail From Couple Who Sought To Block It

Walker County, Ga., under a new administration, will not seek to condemn land from a couple along a proposed public trail on the old Chickamauga to Durham Railroad. Former County Attorney Don Oliver, who supported the trail idea, in the waning days of the Bebe Heiskell administration went to court to condemn property in the name of Stanley Lowe and Jill Wyse at the community ... (click for more)

Getting The Message

Our school age youth have inspired me with their responses during “Q and A” sessions after my readings as a volunteer during African American History Celebrations and Read across America Celebration, too.  Before this school year, I read to classes at Orchard Knob Elementary School and at Rivermont Elementary School, here in Hamilton County.   Their answers to factual ... (click for more)

Roy Exum: Ed Chief ‘Embarrassed’

At the start of the school year in September, Tennessee’s Commissioner of Education Dr. Candice McQueen held an “educational summit” with state legislators from embattled Hamilton County. The entire “summit” took a prescribed 90 minutes and was such a dog-and-pony show her strongest statement was, "Create your plan around the right vision, have some metrics and align to the right ... (click for more)