Greg Callaham Graphic Design Wins National Design Awards

Tuesday, October 01, 2013

For the fourth consecutive year Greg Callaham Graphic Design has won multiple American Graphic Design awards. Graphic Design USA, a national trade publication, conferred three 2013 awards to Callaham's advertising design work for Kia Chattanooga, Toyota of Cleveland, and McDonald’s of Red Bank.

"This is such a thrill to win these awards," said Mr. Callaham. "It puts those clients in the national spotlight for the extra effort they put into their advertising messages. That’s something they can be very proud of."

Mr. Callaham's award-winning billboard design for Kia Chattanooga features the 2013 Kia Optima in a nontraditional photo along with a 0% APR offer that covers half the ad space. “It sounds simple, but I wanted to make the offer huge because it’s a huge offer,” said Mr. Callaham. “The limited color palette of white, red, and black made for a very high-contrast, impactful billboard.

The billboard design for Toyota of Cleveland consisted of a multi-colored “Frugal” on a pale blue background positioned over a white rectangle containing the advertiser’s name. “The advertiser wanted to promote their web site, gas prices were near their peak, and the manufacturer was touting their fuel mileage pretty heavily,” said Mr. Callaham. “Trying to say that in seven words or less was a challenge, but a fun one.”

The McDonald’s window poster was also challenging. “The client wanted to draw attention to the new full size McWrap, so we used a photo including a hand holding the wrap to give the scale necessary to convey the message that this was a new larger product,” Mr. Callaham said. “And it had to fit in perfectly with the rest of their promotional materials."

For over 40 years the American Graphic Design Awards, through the editors of Graphic Design USA, has honored the outstanding work of creative professionals in the graphic arts community. To win an American Graphic Design Award means the entry is recognized as some of the best and brightest among thousands of entries from graphic design firms, advertising agencies, in-house corporate and institutional designers, publishers and other media across the United States, in 23 categories from print and packaging to internet and interactive design.

Greg Callaham is the owner of Greg Callaham Graphic Design, a Chattanooga design studio delivering creative for outdoor advertising, catalogs and product brochures, logo design and corporate identity packages, and a wide range of other advertising and marketing materials to the global marketplace. 


Supreme Court Plans Public Hearing And Interviews Of Attorney General Applicants

The Tennessee Supreme Court will conduct public hearings and interviews on Monday of the eight applicants for Attorney General and Reporter. The meetings will be held in Nashville at Legislative Plaza, Room HR16, 301 6th Ave N, Nashville, 37243 starting at 9 a.m. CDT. Each candidate is required to speak on his own behalf for no longer than 10 minutes. Candidates may have ... (click for more)

Ellie's Fine Lingerie Recognized For "Best Interior Design"

Ellie’s Fine Lingerie in Warehouse Row was awarded top honors at the Best of Intima Awards held earlier this month in New York, N.Y. by Intima Magazine. It is the premium lingerie and beachwear publication for the U.S. and Canada. The Best of Intima Awards jury was comprised of 20 high-end brands responsible for nominating and selecting award-worthy retailers. This year’s jury selected ... (click for more)

Rhasean Lowry, 34, Charged In Death of 3-Year-Old Girl

Rhasean Lowry, 34, was arrested for abusing a three-year-old girl, and then criminal homicide after she died. Last Tuesday, the Chattanooga Police Department was called on a suspected child abuse case. Lowry took the victim to a local hospital and he stated the victim fell down steps. Doctors advised that the victim’s injuries were the result of blunt force trauma consistent ... (click for more)

City IDB Member Who Made Motion For $9 Million Black Creek TIF Had Not Lived In City For Years

A City Industrial Development Board (IDB) member who made the motion to approve a controversial $9 million Black Creek Tax Increment Financing (TIF) had not lived in the city for years, City Attorney Wade Hinton confirmed. Chris Ramsey, a BlueCross BlueShield official, was not present at an IDB meeting on Tuesday morning. Five other board members were. Citizen Helen Burns ... (click for more)

Decimating The Chattanooga Public Library - And Response

Corinne Hill claims that the library is just undergoing a normal weeding process for eliminating books.  She has bragged that she's responsible for the elimination of over 100,000 books - with more to go. "Normal" weeding is not rampant throwing away.  Yes, books go to the Friends for their sale - where they get $2 for a $75 book and thousands wind up being recycled ... (click for more)

The Many Lessons I Learned From Helen McDonald Exum

Helen McDonald Exum was my friend and mentor. As I think of her passing I can only imagine the celebration that is happening in heaven as the news of her arrival is being told. I am sure that there is a party that not only has she organized but that there is not a detail that has been left to chance. I am sure that it is the grandest of events, for you see, she has been planing ... (click for more)