Greg Callaham Graphic Design Wins National Design Awards

Tuesday, October 1, 2013

For the fourth consecutive year Greg Callaham Graphic Design has won multiple American Graphic Design awards. Graphic Design USA, a national trade publication, conferred three 2013 awards to Callaham's advertising design work for Kia Chattanooga, Toyota of Cleveland, and McDonald’s of Red Bank.

"This is such a thrill to win these awards," said Mr. Callaham. "It puts those clients in the national spotlight for the extra effort they put into their advertising messages. That’s something they can be very proud of."

Mr. Callaham's award-winning billboard design for Kia Chattanooga features the 2013 Kia Optima in a nontraditional photo along with a 0% APR offer that covers half the ad space. “It sounds simple, but I wanted to make the offer huge because it’s a huge offer,” said Mr. Callaham. “The limited color palette of white, red, and black made for a very high-contrast, impactful billboard.

The billboard design for Toyota of Cleveland consisted of a multi-colored “Frugal” on a pale blue background positioned over a white rectangle containing the advertiser’s name. “The advertiser wanted to promote their web site, gas prices were near their peak, and the manufacturer was touting their fuel mileage pretty heavily,” said Mr. Callaham. “Trying to say that in seven words or less was a challenge, but a fun one.”

The McDonald’s window poster was also challenging. “The client wanted to draw attention to the new full size McWrap, so we used a photo including a hand holding the wrap to give the scale necessary to convey the message that this was a new larger product,” Mr. Callaham said. “And it had to fit in perfectly with the rest of their promotional materials."

For over 40 years the American Graphic Design Awards, through the editors of Graphic Design USA, has honored the outstanding work of creative professionals in the graphic arts community. To win an American Graphic Design Award means the entry is recognized as some of the best and brightest among thousands of entries from graphic design firms, advertising agencies, in-house corporate and institutional designers, publishers and other media across the United States, in 23 categories from print and packaging to internet and interactive design.

Greg Callaham is the owner of Greg Callaham Graphic Design, a Chattanooga design studio delivering creative for outdoor advertising, catalogs and product brochures, logo design and corporate identity packages, and a wide range of other advertising and marketing materials to the global marketplace. 



Get A Grip Resurfacing Franchise Has New Owner

Get A Grip Chattanooga has a new owner. Nick DelPapa has joined the nationwide network of Get A Grip Franchising, taking over the existing franchise that has been transforming the resurfacing industry in the greater Chattanooga area. Get A Grip Resurfacing repairs and resurfaces cracked fiberglass bathtubs, scratched or stained porcelain tile and even Formica, laminate or cultured ... (click for more)

Cleveland/Bradley Chamber Of Commerce Announces New Communications Director

The Cleveland / Bradley Chamber of Commerce announced Joel Henderson as the new Communications director. Mr. Henderson will lead the communications efforts for publications, marketing, promotional strategies, digital communications and media relations. With over 20 years of experience in public relations, business development and marketing strategies, Mr.  Henderson has worked ... (click for more)

Girlfriend Says Wright Was Driving Her PT Cruiser When He Left With Pair Whose Bodies Were Found At Cemetery

The girlfriend of William Howard Wright testified Tuesday that Wright and "Little Tony" were with two youths whose bodies were afterward found in a cemetery at Shepherd. General Sessions Court Judge Clarence Shattuck bound two counts of criminal homicide and especially aggravated robbery to the Grand Jury against Wright. A 17-year-old is facing similar charges. The girlfriend ... (click for more)

Chattanooga Police Pay Increases Announced

Chattanooga Police officers will be earning more under a $1.4 million pay improvement plan announced Tuesday. New officers would get increases in each of their first six years with the department, which has been dealing with a number of newly trained officers going to other cities. City officers now make $35,913 upon joining the force. Under the plan, they will receive about ... (click for more)

The Soul Of Chattanooga Is In Trouble

As a child growing up in the Chattanooga area, at an early age I became fascinated with the history that cloaks the city. In those days there was enough pollution to cover the town and its history but that didn't stop tourists from coming to visit Lookout Mountain, Missionary Ridge and the Chickamauga battlefield.     Chattanooga's leadership was not very far sighted ... (click for more)

Roy Exum: Ordinary To Extraordinary

A handsome black guy, from the looks of it still in high school, appeared in a video during A Celebration of Valor luncheon at the Chattanooga Convention Center Tuesday afternoon and described a Medal of Honor winner. Easily over 500 were there, including our famed Charles Coolidge, and all heard this young achiever say, “A Medal winner if an ordinary person who performs in an extraordinary ... (click for more)