Henderson Hutcherson & McCullough, PLLC, announced that member, Pamela R. Morris, CPA, CFE, has been certified as a SOAR to Strategic Excellence Consultant.
Ms. Morris joined HHM as a member in 2013. Prior to joining the firm, she was a partner in a regional accounting firm, responsible for tax planning and consulting for mid-size to large companies. She has assisted entities with complex challenges ranging from mergers and acquisitions to forensic accounting. Her professional experience has run the gamut from owning her own accounting firm to serving as regional controller for a multinational gas company.
“With Pam’s new role as SOAR consultant, we will be able to give our clients the exceptional opportunity to take their business to the next level of excellence,” said Donnie Hutcherson, CPA, HHM managing member. “She will be the first certified SOAR consultant in our area, and we are very proud of her accomplishment.”
The Corporate Body Scan, the flagship tool in the SOAR to Strategic Excellence Suite of Tools is the culmination of over 20 years of study by The Parkland Group, Inc. The research identified the drivers of world-class performance by an in-depth examination of high performing, world-class companies as well as underperforming businesses. The results were refined into a proprietary process to deliver a preliminary, high-level, quantified assessment.
“Much like an MRI diagnosis of the health of the human body, the Corporate Body Scan, is a diagnostic and performance improvement process,” explained Ms. Morris. “It determines what the business does well and what it can do to outperform the competition and maximize profitability.”
The SOAR assessment measures a company’s effectiveness in four major areas:
· Strategy and Vision
· Organization and Culture
· Accounting and Finance
· Responsiveness and Execution
Ms. Morris is a 2009 Leadership Chattanooga graduate as well as a past officer and board member of the Leadership Chattanooga Alumni Association. She serves as treasurer and board member of the Chattanooga Women’s Leadership Institute, as well as board member and past president of the Downtown Council of the Chattanooga Chamber of Commerce. She previously served on the boards of the Certified Fraud Examiners, First Things First and Executive Women International.
Ms. Morris is a Certified Public Accountant and a Certified Fraud Examiner. She received a bachelor of science in accountancy from the University of Tennessee at Chattanooga.