New Chattanooga-Based Brand Seeks To Improve Ignored Niches In Outdoor Gear Market

Wednesday, October 16, 2013

Where better than their hometown for brothers and Chattanooga-natives, Chris and Matt Loizeaux, to start their new outdoor brand, Lawazo. Aimed at perfecting the often overlooked items that are used daily in the outdoors, Luwazo’s first product is something that everyone owns, but is rarely newsworthy… the T-shirt.  

With a focus on art and craftsmanship, their designs are inspired by time in the outdoors and the quality is reminiscent of older days. Instead of printing their designs on the same shirt as everyone else, they wanted a better shirt and wanted it made in the USA. All of Luwazo’s shirts are soft, lightweight, quick drying and naturally moisture-wicking.They are designed by people who love the great outdoors and screen-printed by independent craftsmen in Chattanooga.

As a member of 1 percent for the Planet, a portion of every shirt sold benefits regional and national non-profits that share and improve the trails and waterways across the nation. They like to think of it as "keeping the money in the family."

Over the past year Luwazo has created what so many people think is the best T-shirt in the outdoor industry, and they’ve managed to keep it less expensive than their competitors who produce overseas, officials said. However, they still wanted to put a higher level of detail into their shirts, and with the need to place larger orders to fulfill growing demand from outdoor shops they launched a crowd-funding campaign on Kickstarter. With only a few weeks left of their Kickstarter project, they need to spread the word that T-shirts can be better than what everyone has settled for. They’re offering several great rewards for backing their project, from shirts, to handcrafted packs and journals, and more. 

Luwazo will have a Pint Night Monday at the Crash Pad, beginning at 6 p.m. Admission is $5 and includes a pint glass and the first glass of beer.  There will be information about Luwazo.

For more information about the Kickstarter campaign, visit http://kck.st/18wekVy


Kid To Kid Chattanooga Awarded Store Of The Month For August

Kid to Kid in Chattanooga, owned by mother and son, Lyn and Justin Shepherd, has been awarded Store of the Month for August. Through this award, the Kid to Kid franchise recognizes achievement exhibited by one of its more than 100 children’s resale locations across the United States, Canada and Portugal. As one of three Kid to Kid stores in Tennessee, Kid to Kid Chattanooga ... (click for more)

16 Young Professionals Selected For YPAC’s Protégé Chattanooga 2016-2017 Class

The Young Professionals Association of Chattanooga (YPAC) announced the individuals selected for its 2016-2017 Protégé Chattanooga mentorship program.  This year’s class includes: Joseph Cadle , Business Development Consultant, Tennessee Department of Economic and Community Development Amy Donahue , Director of Marketing and Communications, River City ... (click for more)

Boy In Critical Condition; Another Person Stabbed And Man Shot In Dispute At Apartments On Citico Avenue

A boy is in critical condition after being stabbed on Sunday afternoon in what police described as a dispute between neighbors. One other person was stabbed and a man was shot in the stomach in the melee in the 2700 block of Citico Avenue. The injuries to the second person stabbed in the neck and the shooting victim were said to be not life-threatening. The 12:45 p.m. incident ... (click for more)

Woman, 25, Shot On Dodson Avenue Early Sunday Afternoon

A 25-year-old woman was shot on Dodson Avenue just after noon on Sunday. Officers with the Chattanooga Police Department were notified at 12:13 p.m. by a local hospital that a victim arrived with a gunshot wound. The shooting reportedly occurred in the 1300 block of Dodson Avenue. Shaday Millener arrived at the hospital in a personal vehicle with a non-life threatening ... (click for more)

Patrol Cars Donation To Kevin Muhammad's Nation Of Islam Sets A Dangerous Precedent

Re: City Police donating two patrol cars to Kevin Muhammad's Nation of Islam: While I know it's unpopular to mention the wisdom of separation of church and state, this sets a dangerous precedent and should meet with concern from everyone who values religious and secular freedom. What's next? Southern Baptists getting old city parking scooters to patrol church parking lots ... (click for more)

Roy Exum: A Pitch Called ‘The Defector’

When Jose Fernandez was killed early Sunday morning in a boating accident, he was 24 years old yet had already lived a life much larger than almost all old men. He had spent part of a year in an unimaginably cruel Cuban prison, this when he only 14 years old and sandwiched in an inhumane cell among grown criminals. There were murders daily – in his very cell -- and nobody cared. ... (click for more)