New Chattanooga-Based Brand Seeks To Improve Ignored Niches In Outdoor Gear Market

Wednesday, October 16, 2013

Where better than their hometown for brothers and Chattanooga-natives, Chris and Matt Loizeaux, to start their new outdoor brand, Lawazo. Aimed at perfecting the often overlooked items that are used daily in the outdoors, Luwazo’s first product is something that everyone owns, but is rarely newsworthy… the T-shirt.  

With a focus on art and craftsmanship, their designs are inspired by time in the outdoors and the quality is reminiscent of older days. Instead of printing their designs on the same shirt as everyone else, they wanted a better shirt and wanted it made in the USA. All of Luwazo’s shirts are soft, lightweight, quick drying and naturally moisture-wicking.They are designed by people who love the great outdoors and screen-printed by independent craftsmen in Chattanooga.

As a member of 1 percent for the Planet, a portion of every shirt sold benefits regional and national non-profits that share and improve the trails and waterways across the nation. They like to think of it as "keeping the money in the family."

Over the past year Luwazo has created what so many people think is the best T-shirt in the outdoor industry, and they’ve managed to keep it less expensive than their competitors who produce overseas, officials said. However, they still wanted to put a higher level of detail into their shirts, and with the need to place larger orders to fulfill growing demand from outdoor shops they launched a crowd-funding campaign on Kickstarter. With only a few weeks left of their Kickstarter project, they need to spread the word that T-shirts can be better than what everyone has settled for. They’re offering several great rewards for backing their project, from shirts, to handcrafted packs and journals, and more. 

Luwazo will have a Pint Night Monday at the Crash Pad, beginning at 6 p.m. Admission is $5 and includes a pint glass and the first glass of beer.  There will be information about Luwazo.

For more information about the Kickstarter campaign, visit

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