New Chattanooga-Based Brand Seeks To Improve Ignored Niches In Outdoor Gear Market

Wednesday, October 16, 2013

Where better than their hometown for brothers and Chattanooga-natives, Chris and Matt Loizeaux, to start their new outdoor brand, Lawazo. Aimed at perfecting the often overlooked items that are used daily in the outdoors, Luwazo’s first product is something that everyone owns, but is rarely newsworthy… the T-shirt.  

With a focus on art and craftsmanship, their designs are inspired by time in the outdoors and the quality is reminiscent of older days. Instead of printing their designs on the same shirt as everyone else, they wanted a better shirt and wanted it made in the USA. All of Luwazo’s shirts are soft, lightweight, quick drying and naturally moisture-wicking.They are designed by people who love the great outdoors and screen-printed by independent craftsmen in Chattanooga.

As a member of 1 percent for the Planet, a portion of every shirt sold benefits regional and national non-profits that share and improve the trails and waterways across the nation. They like to think of it as "keeping the money in the family."

Over the past year Luwazo has created what so many people think is the best T-shirt in the outdoor industry, and they’ve managed to keep it less expensive than their competitors who produce overseas, officials said. However, they still wanted to put a higher level of detail into their shirts, and with the need to place larger orders to fulfill growing demand from outdoor shops they launched a crowd-funding campaign on Kickstarter. With only a few weeks left of their Kickstarter project, they need to spread the word that T-shirts can be better than what everyone has settled for. They’re offering several great rewards for backing their project, from shirts, to handcrafted packs and journals, and more. 

Luwazo will have a Pint Night Monday at the Crash Pad, beginning at 6 p.m. Admission is $5 and includes a pint glass and the first glass of beer.  There will be information about Luwazo.

For more information about the Kickstarter campaign, visit http://kck.st/18wekVy



TVA Inspector General Resigns To Be U.S. Attorney For Southern District Of Alabama

The TVA Inspector General, Richard W. Moore, was confirmed by the United States Senate on Sept. 14, as the new U.S. Attorney for the Southern District of Alabama after having been nominated by President Donald J. Trump in June of this year. Mr. Moore submitted his resignation letter as Inspector General to President Trump effective the date of his appointment as the ... (click for more)

Chattanooga Chamber Calendar For Sept. 25-29

Here is the calendar for the Chattanooga Chamber of Commerce for Sept. 25-29: Tuesday, Sept. 26, Government Contracting: Managing the Maze to Get the Contract 9-11:30 a.m. BrightBridge Women’s Business Center: 535 Chestnut St., Ste. 161 Are you ready for government contracting? How to sell your products and services to federal, state and/or local governments. How to register ... (click for more)

3 Separate Shootings Early Sunday Morning Leave 1 Critically Injured, Another In Serious Condition

Chattanooga Police responded to three shootings, early Sunday morning. Jelani Sorrell, 33, was injured in the first shooting.  Chattanooga Police officers responded at 1:26 a.m. to a person shot at the Sky Zoo Night Club.  Upon arrival they were able to locate Sorrell suffering from multiple gunshot wounds. Sorrell was transported to a local hospital in critical ... (click for more)

Home Damaged By Fire In Lookout Valley Sunday Afternoon

A home was damaged extensively by fire Sunday afternoon in Lookout Valley. At approximately  3 p.m.,  the Chattanooga Fire Department dispatched multiple companies to  1203 O ’ Grady Drive in Lookout Valley for a smoke investigation. First arriving units found a large two-story house involved with heavy fire and smoke. An initial interior attack was ... (click for more)

Fix Obamacare, Don't Repeal It - And Response (2)

John McCain recently said, "I cannot in good conscience vote for the Graham-Cassidy proposal. I believe we could do better working together, Republicans and Democrats, and have not yet really tried. Nor could I support it without knowing how much it will cost, how it will affect insurance premiums, and how many people will be helped or hurt by it. Without a full (Congressional Budget ... (click for more)

Roy Exum - Wrong Never An Option

In the Navy SEALS, there are two ways you should ever do a task: “The right way” and “Again.” We as a society admit failure when we take the much-besmirched path of “the lesser of two evils” because the destination will always be “wrong.” It’s true: ‘start wrong-end wrong’ happens every time. Evil, no matter to what degree, is always wrong and when the Hamilton County School Board ... (click for more)