New Chattanooga-Based Brand Seeks To Improve Ignored Niches In Outdoor Gear Market

Wednesday, October 16, 2013

Where better than their hometown for brothers and Chattanooga-natives, Chris and Matt Loizeaux, to start their new outdoor brand, Lawazo. Aimed at perfecting the often overlooked items that are used daily in the outdoors, Luwazo’s first product is something that everyone owns, but is rarely newsworthy… the T-shirt.  

With a focus on art and craftsmanship, their designs are inspired by time in the outdoors and the quality is reminiscent of older days. Instead of printing their designs on the same shirt as everyone else, they wanted a better shirt and wanted it made in the USA. All of Luwazo’s shirts are soft, lightweight, quick drying and naturally moisture-wicking.They are designed by people who love the great outdoors and screen-printed by independent craftsmen in Chattanooga.

As a member of 1 percent for the Planet, a portion of every shirt sold benefits regional and national non-profits that share and improve the trails and waterways across the nation. They like to think of it as "keeping the money in the family."

Over the past year Luwazo has created what so many people think is the best T-shirt in the outdoor industry, and they’ve managed to keep it less expensive than their competitors who produce overseas, officials said. However, they still wanted to put a higher level of detail into their shirts, and with the need to place larger orders to fulfill growing demand from outdoor shops they launched a crowd-funding campaign on Kickstarter. With only a few weeks left of their Kickstarter project, they need to spread the word that T-shirts can be better than what everyone has settled for. They’re offering several great rewards for backing their project, from shirts, to handcrafted packs and journals, and more. 

Luwazo will have a Pint Night Monday at the Crash Pad, beginning at 6 p.m. Admission is $5 and includes a pint glass and the first glass of beer.  There will be information about Luwazo.

For more information about the Kickstarter campaign, visit http://kck.st/18wekVy


Miller & Martin Practices, Attorneys Recognized In 2017 Chambers USA

Chambers and Partners has recognized Miller & Martin in the 2017 Chambers USA: America's Leading Lawyers for Business report as a leading law firm in the practice areas of Labor & Employment, Corporate/M&A and Litigation: General Commercial, and also recognizes six of the firm’s attorneys. Individual lawyers are ranked on the basis of their legal knowledge and experience, ... (click for more)

Chattanooga Chamber Calendar Of Events May 30-June 2

Thursday, June 1 Downtown Chamber Council Meeting 7:30  - 9 a.m. Bessie Smith Hall: 200 E M L King Blvd. Speaker: Jay Raynor, Defoor Brothers Topic: City Center Development Join the Downtown Council for networking and breakfast from 7:30 - 8 a.m., with the program lasting from 8 - 9 a.m.   $15   East Ridge Chamber Council Meeting 11:45 a.m. - ... (click for more)

Richard Anderson, 29, Struck And Killed While Trying To Cross Highway 153

Richard Anderson II, 29, was killed Friday night, while trying to cross Highway 153.   Chattanooga Police responded at 11:36 p.m. to a traffic crash involving a pedestrian struck.   A Honda Civic driven by Kelsey Hamilton, 20, was traveling southbound on Highway 153 in the middle lane with other traffic in adjacent lanes.   Mr. Anderson, wearing ... (click for more)

Eppard, 32, Charged With Aggravated Statutory Rape After 17-Year-Old He Was Living With Has Baby

Police have charged 32-year-old Anthony John Eppard with aggravated statutory rape after the 17-year-old girl he was living with had a baby. Officers were called to a civil dispute on Hillsview Drive on March 8. It was then found that the girl was living at the residence. She could not supply the name of next of kin or a legal guardian. The girl was placed in state custody, ... (click for more)

Silence Ain’t Golden Anymore

There are times – moments – in life that you never forget. That night in 1972, sleeping over at my buddy Bart’s house, was one of them. We had been to a middle school concert and his big brother was in the band (very cool stuff for a 14-year-old!) and as we lay on the floor in our sleeping bags in Bart’s room he said he wanted to play a record that his brother listened to. And, ... (click for more)

Roy Exum: Prove No Improvement

The startling news that this year’s standardized testing was wasted on graduating seniors across Tennessee is most unsettling. This week it was learned the test results, which were to represent 10 percent of our seniors’ final grades, was a total bust. Coupled with last year’s gargantuan testing failure – the whole effort had to be scrapped -- it is now becoming realized that for ... (click for more)