Krystal President and CEO Doug Pendergast told Chattanooga Rotary Club members on Thursday that the company that was launched and long based in Chattanooga will set up a Krystal Museum at the UTC School of Business.
He also announced the launch of a Krystal Scholarship. It will be given annually to a student in the College of Business. He said the endowment "will provide a perpetual relationship with the university and be used to encourage young business students as they continue their studies."
Mr. Pendergast said significant historical memorabilia from the company will go on permanent display and rotation at the UTC Library and will be archived "to encourage study of one of Chattanooga’s most successful brands."
“Our founders were entrepreneurs who started their restaurant in the midst of the Great Depression,” said Mr. Pendergast. “We believe it is important to honor their spirit of determination by supporting students who are beginning their own journey. Supporting the College of Business at the University of Tennessee at Chattanooga is a real honor for us and we are very pleased to endow this scholarship.”
UTC Chancellor Steve Angle said, “We are very grateful for our partnership with Krystal. The company's generous donation will support our commitment to student success and strengthens our ties to the Chattanooga community."
The announcement at the Convention Center coincides with the 81st anniversary of the iconic brand. Later in the evening, the celebration will continue as the company offers Krystals for just a quarter and Cheese Krystals for 30 cents from 7 p.m. until 11 p.m. Guests will be asked to limit orders to six.
“This is a momentous day for the Krystal brand,” said Mr. Pendergast. “And we couldn’t be more thrilled to be spending it in the special city that gave us our start.”