Chattanooga-based software company LateFringe LLC has purchased Watchily, a media searching website created by entrepreneur David Horowitz of Washington, D.C.
“Watchily.com is a remarkable website that allows users to search for their favorite movies and TV shows across a range of services like Amazon, iTunes, and Netflix," said Johnathan Cleaery, founder and head of LateFringe. "Searchers can find what they want to watch quickly and at the best possible price point. It’s an incredibly useful tool.”
LateFringe was created by Mr. Cleary in 2012 to catalogue the growing number of TV shows and movies available on the web and to make this content accessible and searchable.
“As the number of media resources available online has increased, I think frustration has increased too," said Mr. Cleary. "One day I was sitting in my living room watching my wife fumble through a dozen different search engines trying to find the latest episode of Glee online, and it struck me that there had to be an easier way.”
Watchily is just part of LateFringe’s plans to make media searching easier for everyone. The company will announce new branding and new product features at watchily.com in early 2014.