PlayCore And Life Floor Announce Partnership

Tuesday, October 08, 2013

PlayCore, a leading designer, manufacturer, and marketer of a broad range of play and recreation products, and Life Floor, makers of slip resistant, soft tiles for wet areas, announced their strategic partnership on Tuesday during the National Recreation and Park Association (NRPA) Congress and Expo.  

This partnership will help further the adoption of Life Floor, while expanding PlayCore’s commercial recreation surfacing offering.

Life Floor is a slip-resistant, soft tile designed for barefoot traffic in wet areas. Life Floor can be installed indoors, outdoors, and even for underwater use. Life Floor is made from EVAtrax, a revolutionary foam-rubber formulated for durability and impact absorption. Life Floor can be manufactured in custom colors and textures, and can be installed with custom inlay designs, making it perfect for play surfaces and theming. Its application has proven successful in water parks, poolside, and many other areas within the recreation market.

Life Floor products will be distributed by PlayCore through Robertson Recreational Surfaces, makers of TotTurf; GTImpax; SurfaceMax; and SurfaceSure.  Life Floor will be prominently displayed in the NRPA expo hall in Robertson’s booth #813.

“We are excited about the addition of Life Floor to our surfacing companies’ suite of products as well as the opportunity to better serve our customers through this strategic partnership.  This expansion of our commitment to specialized, high performing surfacing is an important new opportunity for PlayCore and supports our mission of building communities through play,” said Bob Farnsworth, president and CEO of PlayCore.

Jonathan Keller, CEO of Life Floor said, "We are excited about partnering with PlayCore, a company with a strong track record and industry presence. In looking for a partner to expand our service to Life Floor customers with a high quality local presence, PlayCore rose to the top on the strength of their brand, mission and national presence."


Bradley Square Mall Hosts Mommy And Me Kid's Talent And Fashion Show

Bradley Square Mall will host the  Mommy and Me Kid's Talent and Fashion Show on Saturday, Nov. 8, at 3 p.m. All participants must have a signed pre-registration form filled out and submitted prior to the event. Registration forms my be picked up at Guest Services, Ashton Manor or downloaded from  here. Registration forms are due by  Friday, Oct. 31 . (click for more)

SIGNIX Hires New Vice President Of Partner Development

SIGNiX , a company that provides secure and simple digital signature services announced the hiring of its new Vice President of Partner Development, Leonora Zilkha Williamson. Ms. Williamson will work to identify and target potential partners in a variety of industries.  SIGNiX has long been a partner-centric company that focuses on providing total solutions to software ... (click for more)

Additions And Improvements At Camp Jordan Arena Coming Soon

Additions and improvements are coming to Camp Jordan Arena in the near future. At the Thursday night meeting of the East Ridge city council, approval was given for buying new playground equipment. It will come from Gametime, a locally-based company. The VP of Marketing lives in East Ridge and made a proposal to set up the playground at Camp Jordan so his company could use it for ... (click for more)

Teenager Killed In ATV Accident Thursday Night

Damon Lee Jones, 15, was killed Thursday night in an ATV accident in Walker County. It was reported he was riding with a 17-year old, when they tried to enter a church parking lot, but ran into a cable barrier. The accident happened on Dunwoody Road in LaFayette. The other rider, identified as Timothy J. Wallin, was not injured.   (click for more)

Tom Dugan Was A Good Man

Tom was my boss for most of my 36 years at Carta.  At the ceremony where I was awarded my 30-year service award, Tom said, "Don disagrees with 85% of my decisions, but I wish I had 80 more employees just like him." This kind of indicates our relationship. When I asked him to help with my plans for a reunion for the group of Veterans that I served with in Vietnam, he quickly ... (click for more)

Roy Exum: A Veterinarian’s Horse Sense

I suspect you’ve heard by now that a doctor in New York City, who volunteers with “Doctors Without Borders,” just got back from the African nation of Guinea on October 17 – last Friday – and on Thursday tested positive for the deadly Ebola virus. Luckily, he came in actual contact with only a few people but he reportedly rode a subway, took a taxi, went on a three-mile run and ... (click for more)