PlayCore And Life Floor Announce Partnership

Tuesday, October 8, 2013

PlayCore, a leading designer, manufacturer, and marketer of a broad range of play and recreation products, and Life Floor, makers of slip resistant, soft tiles for wet areas, announced their strategic partnership on Tuesday during the National Recreation and Park Association (NRPA) Congress and Expo.  

This partnership will help further the adoption of Life Floor, while expanding PlayCore’s commercial recreation surfacing offering.

Life Floor is a slip-resistant, soft tile designed for barefoot traffic in wet areas. Life Floor can be installed indoors, outdoors, and even for underwater use. Life Floor is made from EVAtrax, a revolutionary foam-rubber formulated for durability and impact absorption. Life Floor can be manufactured in custom colors and textures, and can be installed with custom inlay designs, making it perfect for play surfaces and theming. Its application has proven successful in water parks, poolside, and many other areas within the recreation market.

Life Floor products will be distributed by PlayCore through Robertson Recreational Surfaces, makers of TotTurf; GTImpax; SurfaceMax; and SurfaceSure.  Life Floor will be prominently displayed in the NRPA expo hall in Robertson’s booth #813.

“We are excited about the addition of Life Floor to our surfacing companies’ suite of products as well as the opportunity to better serve our customers through this strategic partnership.  This expansion of our commitment to specialized, high performing surfacing is an important new opportunity for PlayCore and supports our mission of building communities through play,” said Bob Farnsworth, president and CEO of PlayCore.

Jonathan Keller, CEO of Life Floor said, "We are excited about partnering with PlayCore, a company with a strong track record and industry presence. In looking for a partner to expand our service to Life Floor customers with a high quality local presence, PlayCore rose to the top on the strength of their brand, mission and national presence."

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