With the housing market once again on the rise, the Greater Chattanooga Association of Realtors has taken strides to stay current in the ever-changing real estate industry and further position itself as the regional answer for all things real estate. The association has rebranded with a new logo and developed new technology to aid consumers and realtors as they navigate the home buying and selling process together.
As an authority on all types of property, local Association membership is comprised of realtors servicing the greater Chattanooga area and specializing in a variety of disciplines, including appraisal, commercial, industrial, land, multi-family, property management and residential. Online, the organization’s resources can be found at gcar.net, with commercial listings living at commericial.gcar.net and residential listings at homes.gcar.net.
“We made the investment in new online platforms, which have been under development for the past several years, as a way of securing our place as an industry leader and standing out among the ever-increasing competition,” said Mark Blazek, president of the Greater Chattanooga Association of Realtors. “Our new technology-focused approach to real estate serves as a foundation for the future sustainability of our business and will aid in enhancing the extraordinary value the Association and our members provide to consumers.”
The association’s newly-designed, user-friendly website and first-of-its-kind residential multiple listing service (MLS) platform both leverage responsive design, providing an optimized user experience across all browsers, operating systems, smart mobile devices and tablets. This eliminates the need for separate downloads, installs or outside applications.
Created through a partnership with Huntsville-based real estate technology vendor Solid Earth, homes.gcar.net is the groundwork upon which the Association will build the next generation of services to support and promote local realtors and their clients. The launch of the new software platform has rolled out in phases, giving Association members and consumers time to adjust before all property listings currently housed in the publicly-accessible residential property search portal, mlsarealistings.com, are migrated and available exclusively at homes.gcar.net.
Beyond responsive design, the new residential MLS portal represents a number of key advances in the real estate industry, signaling the first full paradigm shift in the approach to MLS technology. Traditionally, there are separate search environments for consumers and realtors, but homes.gcar.net is nontraditional. Both realtors and consumers utilize the same interface, except that each user has access to only the functionality that is appropriate to them. Using distinct consumer and realtor logins, homes.gcar.net offers realtors the same proprietary access to information, analytics and features they currently have but within the same navigation experience as their clients.
The mission of the new residential MLS platform is to give realtors the tools needed to engage clients and keep them on an all-inclusive interface that seamlessly navigates them through the entire real estate transaction. The technology provides realtors with the analytics to tap into their clients’ minds in terms of preferences and search behavior, creating a truly interactive experience for both the real estate professional and consumer. It also provides realtors with a locally-branded, national-level look and feel equipped with a range of analytic, lead-generating and social media tools, all focused on maintaining the realtor's position as expert. To the consumer, homes.gcar.net represents a new level of access to current and accurate MLS information based on their wants and needs during the home shopping or selling process.