Greater Chattanooga Association Of Realtors Realigns Strategic Vision To Remain On Industry's Cutting Edge

Wednesday, October 9, 2013

With the housing market once again on the rise, the Greater Chattanooga Association of Realtors has taken strides to stay current in the ever-changing real estate industry and further position itself as the regional answer for all things real estate. The association has rebranded with a new logo and developed new technology to aid consumers and realtors as they navigate the home buying and selling process together. 

As an authority on all types of property, local Association membership is comprised of realtors servicing the greater Chattanooga area and specializing in a variety of disciplines, including appraisal, commercial, industrial, land, multi-family, property management and residential. Online, the organization’s resources can be found at gcar.net, with commercial listings living at commericial.gcar.net and residential listings at homes.gcar.net.

“We made the investment in new online platforms, which have been under development for the past several years, as a way of securing our place as an industry leader and standing out among the ever-increasing competition,” said Mark Blazek, president of the Greater Chattanooga Association of Realtors. “Our new technology-focused approach to real estate serves as a foundation for the future sustainability of our business and will aid in enhancing the extraordinary value the Association and our members provide to consumers.”

The association’s newly-designed, user-friendly website and first-of-its-kind residential multiple listing service (MLS) platform both leverage responsive design, providing an optimized user experience across all browsers, operating systems, smart mobile devices and tablets. This eliminates the need for separate downloads, installs or outside applications.

 

Created through a partnership with Huntsville-based real estate technology vendor Solid Earth, homes.gcar.net is the groundwork upon which the Association will build the next generation of services to support and promote local realtors and their clients. The launch of the new software platform has rolled out in phases, giving Association members and consumers time to adjust before all property listings currently housed in the publicly-accessible residential property search portal, mlsarealistings.com, are migrated and available exclusively at homes.gcar.net.

 

Beyond responsive design, the new residential MLS portal represents a number of key advances in the real estate industry, signaling the first full paradigm shift in the approach to MLS technology. Traditionally, there are separate search environments for consumers and realtors, but homes.gcar.net is nontraditional. Both realtors and consumers utilize the same interface, except that each user has access to only the functionality that is appropriate to them. Using distinct consumer and realtor logins, homes.gcar.net offers realtors the same proprietary access to information, analytics and features they currently have but within the same navigation experience as their clients.

 

The mission of the new residential MLS platform is to give realtors the tools needed to engage clients and keep them on an all-inclusive interface that seamlessly navigates them through the entire real estate transaction. The technology provides realtors with the analytics to tap into their clients’ minds in terms of preferences and search behavior, creating a truly interactive experience for both the real estate professional and consumer. It also provides realtors with a locally-branded, national-level look and feel equipped with a range of analytic, lead-generating and social media tools, all focused on maintaining the realtor's position as expert. To the consumer, homes.gcar.net represents a new level of access to current and accurate MLS information based on their wants and needs during the home shopping or selling process. 

 


Chattanooga Recognizes National Fair Housing Month In April

The City of Chattanooga is recognizing Fair Housing Month through a number of activities that promote equal housing for everyone .  The Office of Multi-Cultural Affairs and the Office of Economic and Community Development are collaborating with the Greater Chattanooga Association of Realtors, Legal Aid of East Tennessee and Chattanooga Neighborhood Enterprises to encourage ... (click for more)

Chattanooga Neighborhood Enterprise Offers Refinancing On 30-Year FHA Mortgages Granted After April 18, 2011

Chattanooga Neighborhood Enterprise now offers refinancing on all 30-year Federal Housing Administration mortgage loans granted after April 18, 2011. The news comes following the White House decision in January to reduce the annual FHA mortgage insurance premiums from 1.35 percent to 0.85 percent. Borrowers are estimated to save roughly $900 annually with the new rates. ... (click for more)

Robber Who Was Shot At Rossville Boulevard Car Lot Dies; No Charges To Be Filed

Police said a person who was shot during a robbery attempt at a car lot at 4314 Rossville Blvd. around 1:50 p.m. on Thursday has died. Police said the shooting has been ruled a "justifiable homicide" and no charges will be brought against 27-year-old Alan Miller. The shooting in which the robbery victim shot the suspect was at Miller Auto Sales. (click for more)

Man Charged In Shooting On Sixth Avenue Had Been Shot Himself Last Week; Police Say Incident "Part Of Gang War"

A man charged with attempted first-degree murder on Sixth Avenue Court on Thursday afternoon was shot himself earlier this month. O'Shae Kadaris Smith, 20, of 2114 E. 12th St., is also charged with reckless endangerment, aggravated assault and possessing a firearm during the commission of a crime. He was one of two people shot on Rawlings Street on March 16. Kendre Allen, ... (click for more)

Finley Stadium Needs To Grow Up - And Response

RE:  Finley Stadium Financial Picture Rosy; Beer And Alcohol Sales Approved; AstroTurf Almost Ready and City, County Pitching In $250,000 Each For New Finley Stadium AstroTurf I read a story here five days ago about a rosy future for Finley stadium. It lead me to believe that the stadium was making money and even improvements with donations.  Then we get a short ... (click for more)

Roy Exum: Mom’s Parting Instructions

My mother, Helen Exum, went to be with the Lord in late August of last year and, in the way folks do, I was going through some of her files last week when I ran across an envelope with my name on it. Inside was a story and written in her hand were the words, “This is a wonderful story for you to tell!” Not being one to disobey my mother and not about to waylay the wishes of the ... (click for more)