Greater Chattanooga Association Of Realtors Realigns Strategic Vision To Remain On Industry's Cutting Edge

Wednesday, October 9, 2013

With the housing market once again on the rise, the Greater Chattanooga Association of Realtors has taken strides to stay current in the ever-changing real estate industry and further position itself as the regional answer for all things real estate. The association has rebranded with a new logo and developed new technology to aid consumers and realtors as they navigate the home buying and selling process together. 

As an authority on all types of property, local Association membership is comprised of realtors servicing the greater Chattanooga area and specializing in a variety of disciplines, including appraisal, commercial, industrial, land, multi-family, property management and residential. Online, the organization’s resources can be found at gcar.net, with commercial listings living at commericial.gcar.net and residential listings at homes.gcar.net.

“We made the investment in new online platforms, which have been under development for the past several years, as a way of securing our place as an industry leader and standing out among the ever-increasing competition,” said Mark Blazek, president of the Greater Chattanooga Association of Realtors. “Our new technology-focused approach to real estate serves as a foundation for the future sustainability of our business and will aid in enhancing the extraordinary value the Association and our members provide to consumers.”

The association’s newly-designed, user-friendly website and first-of-its-kind residential multiple listing service (MLS) platform both leverage responsive design, providing an optimized user experience across all browsers, operating systems, smart mobile devices and tablets. This eliminates the need for separate downloads, installs or outside applications.

 

Created through a partnership with Huntsville-based real estate technology vendor Solid Earth, homes.gcar.net is the groundwork upon which the Association will build the next generation of services to support and promote local realtors and their clients. The launch of the new software platform has rolled out in phases, giving Association members and consumers time to adjust before all property listings currently housed in the publicly-accessible residential property search portal, mlsarealistings.com, are migrated and available exclusively at homes.gcar.net.

 

Beyond responsive design, the new residential MLS portal represents a number of key advances in the real estate industry, signaling the first full paradigm shift in the approach to MLS technology. Traditionally, there are separate search environments for consumers and realtors, but homes.gcar.net is nontraditional. Both realtors and consumers utilize the same interface, except that each user has access to only the functionality that is appropriate to them. Using distinct consumer and realtor logins, homes.gcar.net offers realtors the same proprietary access to information, analytics and features they currently have but within the same navigation experience as their clients.

 

The mission of the new residential MLS platform is to give realtors the tools needed to engage clients and keep them on an all-inclusive interface that seamlessly navigates them through the entire real estate transaction. The technology provides realtors with the analytics to tap into their clients’ minds in terms of preferences and search behavior, creating a truly interactive experience for both the real estate professional and consumer. It also provides realtors with a locally-branded, national-level look and feel equipped with a range of analytic, lead-generating and social media tools, all focused on maintaining the realtor's position as expert. To the consumer, homes.gcar.net represents a new level of access to current and accurate MLS information based on their wants and needs during the home shopping or selling process. 

 


Former Mayor Kinsey Staying On The Southside Despite $1.1 Million Sale Of Condo Home

Former Mayor Jon Kinsey said he and his wife, Candy, will be staying on the Southside despite the $1.1 million sale of their spacious residence on Williams Street. The Kinseys were among the early Southside purchasers when that section was just starting to become trendy. They acquired a former industrial building and erected a condo-style home with 3,790 square feet of space. ... (click for more)

Real Estate Transfers For Jan. 12-18

NOTICE: The Hamilton County Register’s Office did not publish this data. All information in the Register’s Office is public information as set out in T.C.A. 10-7-503. For questions regarding this report, please call Chattanoogan.com at 423 266-2325. GI numbers, listed when street addresses are not available, refer to the location of transactions (book number and page number) ... (click for more)

Couple Break Into East Ridge Home; Tie Wrists Of 73-Year-Old Man

East Ridge Police are looking for a couple who broke into the home of an elderly East Ridge man and tied his wrists while ransacking his home on Sunday morning. East Ridge Police responded to an address on Moseley Circle on a report of a home invasion at  10 a.m.   A white male and white female knocked on the door, then forced their way into the home. The man ... (click for more)

Alabama Man Faces Murder Charge In Shooting Death At Bradley County Landfill

An investigation by  s pecial agents with the Tennessee Bureau of Investigation has resulted in the arrest of an Alabama man in a shooting death that occurred last fall at the Bradley County landfill.   At the request of 10 th  District Attorney General Steve Crump, last Sept. 8 TBI special agents began investigating a shooting death that occurred that ... (click for more)

Proud Of Chattanooga And The Women's March - And Response

I was very happy to participate in the Women’s March on Chattanooga yesterday afternoon. The diversity and the sheer numbers of women, men and children were incredible. One estimate was at least 3,000. Standing together with all of these like-minded souls was overwhelming and humbling.  I have rarely been so happy and so proud of my town.  One question is, why is ... (click for more)

Roy Exum: Washington’s Favorite

By the time darkness fell over Washington, D.C., on Sunday, it had clearly been a monumental weekend. On Friday Donald Trump had ben inaugurated as the 45 th President of the United States. On Saturday a fierce crowd of a half-million women who each are entitled to have the identical rights as men in the same United States, marched on The Mall. And then, the Washington Post printed ... (click for more)