Greater Chattanooga Association Of Realtors Realigns Strategic Vision To Remain On Industry's Cutting Edge

Wednesday, October 9, 2013

With the housing market once again on the rise, the Greater Chattanooga Association of Realtors has taken strides to stay current in the ever-changing real estate industry and further position itself as the regional answer for all things real estate. The association has rebranded with a new logo and developed new technology to aid consumers and realtors as they navigate the home buying and selling process together. 

As an authority on all types of property, local Association membership is comprised of realtors servicing the greater Chattanooga area and specializing in a variety of disciplines, including appraisal, commercial, industrial, land, multi-family, property management and residential. Online, the organization’s resources can be found at, with commercial listings living at and residential listings at

“We made the investment in new online platforms, which have been under development for the past several years, as a way of securing our place as an industry leader and standing out among the ever-increasing competition,” said Mark Blazek, president of the Greater Chattanooga Association of Realtors. “Our new technology-focused approach to real estate serves as a foundation for the future sustainability of our business and will aid in enhancing the extraordinary value the Association and our members provide to consumers.”

The association’s newly-designed, user-friendly website and first-of-its-kind residential multiple listing service (MLS) platform both leverage responsive design, providing an optimized user experience across all browsers, operating systems, smart mobile devices and tablets. This eliminates the need for separate downloads, installs or outside applications.


Created through a partnership with Huntsville-based real estate technology vendor Solid Earth, is the groundwork upon which the Association will build the next generation of services to support and promote local realtors and their clients. The launch of the new software platform has rolled out in phases, giving Association members and consumers time to adjust before all property listings currently housed in the publicly-accessible residential property search portal,, are migrated and available exclusively at


Beyond responsive design, the new residential MLS portal represents a number of key advances in the real estate industry, signaling the first full paradigm shift in the approach to MLS technology. Traditionally, there are separate search environments for consumers and realtors, but is nontraditional. Both realtors and consumers utilize the same interface, except that each user has access to only the functionality that is appropriate to them. Using distinct consumer and realtor logins, offers realtors the same proprietary access to information, analytics and features they currently have but within the same navigation experience as their clients.


The mission of the new residential MLS platform is to give realtors the tools needed to engage clients and keep them on an all-inclusive interface that seamlessly navigates them through the entire real estate transaction. The technology provides realtors with the analytics to tap into their clients’ minds in terms of preferences and search behavior, creating a truly interactive experience for both the real estate professional and consumer. It also provides realtors with a locally-branded, national-level look and feel equipped with a range of analytic, lead-generating and social media tools, all focused on maintaining the realtor's position as expert. To the consumer, represents a new level of access to current and accurate MLS information based on their wants and needs during the home shopping or selling process. 


October Home Sales Indicate Increase In New Listings

The October home sales report from the Greater Chattanooga Association of Realtors includes a healthy rise in new listings.  Transitory periods in the market are common this time of year, and after a persistent period of steady year-over-year climbs in sales metrics, recent low national numbers have not fulfilled what many predicted. But on a positive note, jobless ... (click for more)

Real Estate Transfers For Nov. 12-18

NOTICE: The Hamilton County Register’s Office did not publish this data. All information in the Register’s Office is public information as set out in T.C.A. 10-7-503. For questions regarding this report, please call at 423 266-2325. GI numbers, listed when street addresses are not available, refer to the location of transactions (book number and page number) ... (click for more)

Larry Schumacher Named Chief Executive Officer Of CHI Memorial

T he board of directors of CHI Memorial and Catholic Health Initiatives (CHI) have chosen Larry Schumacher as the chief executive officer (CEO) of CHI Memorial effective Jan. 4, 2016 . Mr. Schumacher comes to CHI Memorial from Hospital Sisters Health System (HSHS) based in Springfield, Illinois where he served as system chief operating officer for the past eight years.  ... (click for more)

Chattanooga Under Flood Watch Through Wednesday

With a steady rain set to continue through Wednesday, Chattanooga is under a flood watch. Over four inches of rain are expected in some areas. Here is the advisory from the National Weather Service: ...LOCALIZED FLOODING POSSIBLE ACROSS EAST TENNESSEE AND SOUTHWEST VIRGINIA THROUGH WEDNESDAY MORNING... .THE COMBINATION OF DEEP SUBTROPICAL MOISTURE AND A SLOW MOVING FRONTAL ... (click for more)

Why Are We Allowing Poor Architecture And Urban Design Downtown?

   Over the past four decades our fair city has enjoyed striking improvements to our City Center and Northshore areas in large part due to citizen input and the guidance of the former Urban Design Studio. We are now widely recognized as a hotbed of entrepreneurship, neighborhood revitalization and good Urban Design. At the most recent City Council meeting, the leader and ... (click for more)

Roy Exum: My Great Thanksgiving

In order for you to best understand this, last Thursday was the first Thanksgiving I have ever spent alone.  Don’t misunderstand, I had a fistful of kind invitations but I am the only remaining member of my immediate family around here and I guess I started dwelling on that a little too much as the holiday neared. Making out my “thankful” list helped, and I ate enough with ... (click for more)