Growing Local: PAUSE For 5 – “Green On The Go”

Thursday, November 14, 2013 - by Jen Jeffrey

More and more Chattanoogans are getting involved with the grow local/buy local movement and Hope Goodpasture is among them.

Wise beyond her years, Hope has been eating healthy and exercising most of her life. In her efforts to supplement her diet with nutrient-filled juices, Hope learned a few years ago about “cold-pressed” juices.

“Most home juicers introduce heat and that destroys the enzymes. It oxidizes and separates the nutrients that are naturally found in produce,” Hope says.

The shipping charges and time that it took to receive the juice prompted Hope to make her own. She supported the idea of ‘local’ and all-natural foods from farmers that she would buy at the local markets.

“I love going to the markets and talking to the farmers. They are so kind and take the time to talk to me about the foods. I became really interested in the gardening and asked my dad to help me plant a garden and we planted kale and beets and spinach,” Hope says.

“I had told my friends that if I ever started business, it would be a cold-press juice company. So after I graduated from Lee, I really wanted an ‘8-5 job’ and I was applying to companies, but not having any luck.

Hope casually mentioned to her father, Ray Goodpasture, that she planned to start her own cold-press juice business.

“He came home from work with these pieces of paper that he taped to my wall and began outlining a business plan,” Hope says.

When deciding on a name for her business, Hope had given it a lot of thought. On a morning run, she stopped to capture a picture of a beautiful sunrise and later showed her mother, Tanya, the picture.

“She told how proud she was that I took time to ‘pause’ and look at the sunrise in such a busy world and that is where we got ‘Pause’ from. She started forming words with the five letters in PAUSE and we named it ‘PAUSE for 5’,” Hope says.

The acronym PAUSE stands for Ponder, Acknowledge, Understand, Step-out and Experience .

Finding a small kiosk in the Cambridge Square center in Ooltewah, Hope was able to obtain an approved production plan and facility. Tanya says, “We drove by Cambridge and they had a sign that said ‘culture, commerce and community’ and that’s what we are about. I told Hope, ‘This fits with what you want to do.’”

Ray and Tanya gave encouragement to their daughter who launched her business just a few months ago, but they also like being involved and Tanya will help Hope with production.

She insists, “Hope was destined to do this. When I was pregnant with her sister Megan, there is a picture of me standing in front of m&m’s - I really craved sweets, but when I was pregnant with Hope, I couldn’t eat anything but salads,” she recalls.

Hope has been going to festivals and events, but mostly has been selling by word of mouth and online orders. “I not only have to introduce my product, but I also am educating people on what cold press is and that really sells the product,” Hope says.

Hope’s father began taking a few bottles to his work at Blue Cross and received a few orders from people and also received orders from people at Unum along with a few from a couple of gyms. In just the past three weeks, PAUSE for 5 has gone from selling 40 bottles a week to 40 bottles a day and the business continues to grow.

“People really love how they feel. It’s just like pouring vitamins into your body,” Hope says.

As consumers seek nutrient-rich juices, they may not be getting as many nutrients as they think when purchasing blended juices. With cold-pressed juice the nutrients are not destroyed in the process and they are absorbed into the body quicker.

PAUSE uses a hydraulic cold-press system. This process gently applies pressure to extract the natural vitamins and minerals and provides a quality, texture and flavor which is incomparable to other techniques of juice extraction.

“We squeeze the juice from a little over a pound of fresh produce into 12 ounces of juice. It leaves behind a dry pulp that we recycle using it for compost,” Hope says.

When refrigerated, PAUSE juice retains all the beneficial nutrients and vital elements and can be consumed for up to three days of the pressed date that is displayed on each label.

“It’s all natural and no preservatives or chemicals are added. With the product in a liquid form, vital nutrients are absorbed by the body most effectively and every ingredient serves a purpose,” Hope insists.

Hope experiments with her own recipes and has a couple of new juices that she will introduce soon.

Currently available are “Clean Green” made of kale, spinach, romaine, cucumber, celery, apple and ginger; “Heart Beet” made with beets, beet greens, cucumber and a touch of pineapple; “Beta Carrot” made with carrots, pineapple and ginger and “Kick’n Green” made with kale, spinach, romaine, cucumber, celery, pineapple, lemon, cilantro and jalapeño.

Hope makes purchases from the farmer’s markets and her goal is to build relationships with farmers and partner with local businesses.

“It is neat for a farmer to be able to go to a local restaurant and eat produce that they have grown,” Hope says. “And, that’s the same thing with the juice - to know that it is grown local and made right here.”

jen@jenjeffrey.com

Cambridge Square

Ooltewah, TN

423 827-2008

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