Growing Local: PAUSE For 5 – “Green On The Go”

Thursday, November 14, 2013 - by Jen Jeffrey

More and more Chattanoogans are getting involved with the grow local/buy local movement and Hope Goodpasture is among them.

Wise beyond her years, Hope has been eating healthy and exercising most of her life. In her efforts to supplement her diet with nutrient-filled juices, Hope learned a few years ago about “cold-pressed” juices.

“Most home juicers introduce heat and that destroys the enzymes. It oxidizes and separates the nutrients that are naturally found in produce,” Hope says.

The shipping charges and time that it took to receive the juice prompted Hope to make her own. She supported the idea of ‘local’ and all-natural foods from farmers that she would buy at the local markets.

“I love going to the markets and talking to the farmers. They are so kind and take the time to talk to me about the foods. I became really interested in the gardening and asked my dad to help me plant a garden and we planted kale and beets and spinach,” Hope says.

“I had told my friends that if I ever started business, it would be a cold-press juice company. So after I graduated from Lee, I really wanted an ‘8-5 job’ and I was applying to companies, but not having any luck.

Hope casually mentioned to her father, Ray Goodpasture, that she planned to start her own cold-press juice business.

“He came home from work with these pieces of paper that he taped to my wall and began outlining a business plan,” Hope says.

When deciding on a name for her business, Hope had given it a lot of thought. On a morning run, she stopped to capture a picture of a beautiful sunrise and later showed her mother, Tanya, the picture.

“She told how proud she was that I took time to ‘pause’ and look at the sunrise in such a busy world and that is where we got ‘Pause’ from. She started forming words with the five letters in PAUSE and we named it ‘PAUSE for 5’,” Hope says.

The acronym PAUSE stands for Ponder, Acknowledge, Understand, Step-out and Experience .

Finding a small kiosk in the Cambridge Square center in Ooltewah, Hope was able to obtain an approved production plan and facility. Tanya says, “We drove by Cambridge and they had a sign that said ‘culture, commerce and community’ and that’s what we are about. I told Hope, ‘This fits with what you want to do.’”

Ray and Tanya gave encouragement to their daughter who launched her business just a few months ago, but they also like being involved and Tanya will help Hope with production.

She insists, “Hope was destined to do this. When I was pregnant with her sister Megan, there is a picture of me standing in front of m&m’s - I really craved sweets, but when I was pregnant with Hope, I couldn’t eat anything but salads,” she recalls.

Hope has been going to festivals and events, but mostly has been selling by word of mouth and online orders. “I not only have to introduce my product, but I also am educating people on what cold press is and that really sells the product,” Hope says.

Hope’s father began taking a few bottles to his work at Blue Cross and received a few orders from people and also received orders from people at Unum along with a few from a couple of gyms. In just the past three weeks, PAUSE for 5 has gone from selling 40 bottles a week to 40 bottles a day and the business continues to grow.

“People really love how they feel. It’s just like pouring vitamins into your body,” Hope says.

As consumers seek nutrient-rich juices, they may not be getting as many nutrients as they think when purchasing blended juices. With cold-pressed juice the nutrients are not destroyed in the process and they are absorbed into the body quicker.

PAUSE uses a hydraulic cold-press system. This process gently applies pressure to extract the natural vitamins and minerals and provides a quality, texture and flavor which is incomparable to other techniques of juice extraction.

“We squeeze the juice from a little over a pound of fresh produce into 12 ounces of juice. It leaves behind a dry pulp that we recycle using it for compost,” Hope says.

When refrigerated, PAUSE juice retains all the beneficial nutrients and vital elements and can be consumed for up to three days of the pressed date that is displayed on each label.

“It’s all natural and no preservatives or chemicals are added. With the product in a liquid form, vital nutrients are absorbed by the body most effectively and every ingredient serves a purpose,” Hope insists.

Hope experiments with her own recipes and has a couple of new juices that she will introduce soon.

Currently available are “Clean Green” made of kale, spinach, romaine, cucumber, celery, apple and ginger; “Heart Beet” made with beets, beet greens, cucumber and a touch of pineapple; “Beta Carrot” made with carrots, pineapple and ginger and “Kick’n Green” made with kale, spinach, romaine, cucumber, celery, pineapple, lemon, cilantro and jalapeño.

Hope makes purchases from the farmer’s markets and her goal is to build relationships with farmers and partner with local businesses.

“It is neat for a farmer to be able to go to a local restaurant and eat produce that they have grown,” Hope says. “And, that’s the same thing with the juice - to know that it is grown local and made right here.”

jen@jenjeffrey.com

Cambridge Square

Ooltewah, TN

423 827-2008

Pick-up Schedule

Tuesday: 2:00 pm - 8:00 pm

Thursday: 2:00 pm - 8:00 pm

Downtown Chattanooga Delivery Schedule

Wednesday and Friday around noon

Call to discuss other pick-up or delivery arrangements.



Tennessee National Guard Prepared If Need Arises During Eclipse

From Clarksville to Athens, Tennessee is at the epicenter of next week’s eclipse. With the eclipse comes thousands of visitors, and the Tennessee National Guard is well prepared. Guard Soldiers and Airmen will work with the Tennessee Emergency Management Agency to support local and state authorities as needed.  "This is part of the Guard’s dual mission, we not only fight ... (click for more)

Rotary District Governor Speaks At Rotary Club Of Chattanooga Hamilton Place

Rotary District 6780 Governor spoke at the Rotary Club of Chattanooga Hamilton Place this week.  Deborah Alexander-Davis addressed the club, discussed upcoming events, and thanked the club for donating over $399,000 to the Rotary Foundation.  Ms. Alexander-Davis also provided insights and encouragement regarding the Rotary's focus.   Rotary is dedicated to six ... (click for more)

City Seeks To Be Removed As Trustee Of Confederate Cemetery

Mayor Andy Berke on Friday said he has asked City Attorney Wade Hinton, on behalf of the city of Chattanooga, to file the necessary paperwork "to confirm the city is no longer listed as a trustee of a Confederate Cemetery on East Third Street." Mayor Berke said, “Our action today makes it clear that the city of Chattanooga condemns white supremacy in every way, shape and ... (click for more)

Judy Kay Peer, 69, Killed When Train Hits Her Car At Hamill Road Crossing In Hixson

Judy Kay Peer, 69, was killed on Friday night when a train struck her car in Hixson on Friday night. Ms. Peer, a Hixson resident, was driving a 2015 Hyundai Sonata. Police said she  was traveling west on Hamill Road and had stopped at the railroad crossing. The gates were extended with flashing lights and a sounding bell. A train that was traveling northbound on ... (click for more)

Mayor Invites Civil War II - And Response (12)

I just received an email from the Mayor stating that he filed paperwork to remove the city of Chattanooga as the trustee for the Confederate Cemetery on Third Street. I understand the Mayor's intent was to distance the city from it's racist past and subsequent hate, but I feel like this is an interesting move without much thought of the consequences. The Mayor prefaced his ... (click for more)

Berke Plan To Solve Discrimination Is To Kick Dead Veterans To The Curb

Racism and discrimination is wrong. What is the best way for a parent to teach a child the evils of discrimination? Should the parent demonstrate and repetitively incentivize the proper behavior? Or, would it be more productive to badger the child over and over again for the sins of the child's g-g-g-grandfather who died 150 years ago? Would burning the personal effects of the grandfather ... (click for more)