Siskin Hospital Honored With Healthcare Marketing And Public Relations Awards

Friday, November 22, 2013
Siskin Hospital's Marketing Department
Siskin Hospital's Marketing Department
Siskin Hospital was honored at the Tennessee Society for Healthcare Marketing and Public Relations’ Annual PRISM Awards Competition. Hospitals and healthcare systems across Tennessee entered the competition, which recognizes outstanding achievements in healthcare marketing and public relations throughout the state. An awards ceremony was held at the Opryland Conference Center in Nashville. 

Siskin Hospital received a high-honor PRISM Award in the Overall Advertising Campaign Category for the “Because of Siskin Hospital, I CAN…” campaign, as well as another high-honor PRISM Award for the “Because of Siskin Hospital, I CAN…” billboards in the Billboard Campaign Category. Additionally, Siskin Hospital’s newly-designed website, www.SiskinRehab.org, received a high-honor PRISM Award in the Website Category. 

The “Because of Siskin Hospital, I CAN…” campaign features Siskin Hospital patients who have remarkable recovery stories of hope to share. From a young mother recovering from a stroke and getting married, to an individual with an amputation who went back to work as a skilled cabinet maker, the “I CAN” campaign captures what Siskin Hospital patients can do after recovering from a life-altering accident, illness or disability. The campaign is featured in a variety of media outlets, including print, billboard, web-based, posters, t-shirts, bumper stickers, bus ads, and more.  

 Siskin Hospital’s website has been entirely redesigned, including a complete overhaul of all components and features. Siskin Hospital partnered with Papercut Interactive to develop and build the website. The site map was reconfigured for user-friendly navigation in order to provide better dissemination of information. The website offers technologically advanced features including videos, blog posts, online forms, social media plugs, and other interactive, engaging options. The site also features a customized search option, photo galleries, online donation capabilities, and is responsive, making it adaptable for viewing on a variety of mobile devices. 

“I am extremely proud of our Marketing Department and all of the exceptional work that was completed in-house. We have a talented group who continues to pursue ways to creatively communicate our patients’ success stories, as well as Siskin Hospital’s programs and services to the community,” Robert P. Main, President & CEO of Siskin Hospital, said.


$7 Million Prevention Effort To Target 12-25-Year-Olds In East Tennessee

The Tennessee Department of Mental Health and Substance Abuse Services is teaming up with community anti-drug coalitions across a 10-county region of East Tennessee in an effort to reduce the number of young people who are abusing prescription drugs. To help achieve this goal, TDMHSAS has secured nearly $7 million dollars in federal grant funds to engage with young people through ... (click for more)

Christmas In The Cove Is Dec. 4

Christmas in the Cove will be Dec. 4, from 6-8 p.m., with a tree lighting at 6 p.m. The event will be at Garden Plaza of Greenbriar Cove, 4586 Forsythia Way, Ooltewah, Tn. 37363.   • Come see Elsa and Anna, along with all the other characters from Disney’s movie Frozen. • Have your picture taken with Santa. • Listen to music by the Southern Adventist University ... (click for more)

Grote Hall At UTC Campus Closed Due To Sinkhole

A sinkhole has prompted UTC officials to close off access to Grote Hall. Grote Hall employees have been told they do not need to report to work on Monday. Classes that are held in Grote Hall are called off for Monday. All other classes and campus activities are on for Monday. (click for more)

Bradley County Police Investigating Shooting; Victim Dies

The Bradley County Sheriff’s Office is investigating a shooting that occurred in the area of Georgetown Road. The sheriff's office said Sunday night that the victim had died. The victim's name has not yet been released.  A BCSO officer was waved down at the intersection of 25 th Street and Peerless Road by the driver of a vehicle who told the officer a gunshot victim ... (click for more)

Don't Be Quick To Discard Common Core

Let's not be too quick to discard Common Core. A recent article in the Tennessean on  Sunday detailed Common Core successes the Kingsport, Tennessee school system.  I encourage you to read it.  The article also noted that Tennessee was recently ranked as one of the fastest improving states in education after implementing portions of the Common Core curriculum ... (click for more)

Roy Exum: UVa --Time For Change

The University of Virginia is, by any measure, one of the finest universities in the world. I have long admired it, whether covering dozens of sports events, cavorting with countless friends, or benefitting repeatedly from the surgical skills of the late world-class humanitarian Frank McCue. But today there is a terrible pall over “Mr. Jefferson’s university” – no, make that a ... (click for more)