Siskin Hospital Honored With Healthcare Marketing And Public Relations Awards

Friday, November 22, 2013
Siskin Hospital's Marketing Department
Siskin Hospital's Marketing Department
Siskin Hospital was honored at the Tennessee Society for Healthcare Marketing and Public Relations’ Annual PRISM Awards Competition. Hospitals and healthcare systems across Tennessee entered the competition, which recognizes outstanding achievements in healthcare marketing and public relations throughout the state. An awards ceremony was held at the Opryland Conference Center in Nashville. 

Siskin Hospital received a high-honor PRISM Award in the Overall Advertising Campaign Category for the “Because of Siskin Hospital, I CAN…” campaign, as well as another high-honor PRISM Award for the “Because of Siskin Hospital, I CAN…” billboards in the Billboard Campaign Category. Additionally, Siskin Hospital’s newly-designed website, www.SiskinRehab.org, received a high-honor PRISM Award in the Website Category. 

The “Because of Siskin Hospital, I CAN…” campaign features Siskin Hospital patients who have remarkable recovery stories of hope to share. From a young mother recovering from a stroke and getting married, to an individual with an amputation who went back to work as a skilled cabinet maker, the “I CAN” campaign captures what Siskin Hospital patients can do after recovering from a life-altering accident, illness or disability. The campaign is featured in a variety of media outlets, including print, billboard, web-based, posters, t-shirts, bumper stickers, bus ads, and more.  

 Siskin Hospital’s website has been entirely redesigned, including a complete overhaul of all components and features. Siskin Hospital partnered with Papercut Interactive to develop and build the website. The site map was reconfigured for user-friendly navigation in order to provide better dissemination of information. The website offers technologically advanced features including videos, blog posts, online forms, social media plugs, and other interactive, engaging options. The site also features a customized search option, photo galleries, online donation capabilities, and is responsive, making it adaptable for viewing on a variety of mobile devices. 

“I am extremely proud of our Marketing Department and all of the exceptional work that was completed in-house. We have a talented group who continues to pursue ways to creatively communicate our patients’ success stories, as well as Siskin Hospital’s programs and services to the community,” Robert P. Main, President & CEO of Siskin Hospital, said.


Caregiving Course Offered At Highway 58 Dunkin Donuts

  As a Certified Caregiving Consultant and Education, Christopher-Charles Chaney is offering free educational caregiving workshops which identify the six stages of caregiving, six coping strategies and one perspective to provide direction and support to family caregivers.    The Caregiving Workshops will be in the Dunkin Donuts conference room at 4535 ... (click for more)

Helen Ross McNabb Center Opens Newly-Renovated Facility On Bailey Avenue

The Helen Ross McNabb Center and the community will celebrate the opening of the newly-renovated 1408 Bailey Home, one of the Center's five supported living homes in Chattanooga, with a ribbon cutting ceremony and open house on  Friday, June 2, at 11 a.m. The Center, with support from BlueCross BlueShield of Tennessee, the City of Chattanooga and First Tennessee Bank, ... (click for more)

Corker Says President Trump's 1st International Trip "Executed To Near Perfection"

Senator Bob Corker (R-Tenn.), chairman of the Senate Foreign Relations Committee, on Sunday praised President Donald Trump for his first international trip.   He said, “I spoke with President Trump at length this morning and told him that I could not be more pleased with his first international trip. The trip was executed to near perfection and it appears the president ... (click for more)

Eppard, 32, Charged With Aggravated Statutory Rape After 17-Year-Old He Was Living With Has Baby

Police have charged 32-year-old Anthony John Eppard with aggravated statutory rape after the 17-year-old girl he was living with had a baby. Officers were called to a civil dispute on Hillsview Drive on March 8. It was then found that the girl was living at the residence. She could not supply the name of next of kin or a legal guardian. The girl was placed in state custody, ... (click for more)

Silence Ain’t Golden Anymore

There are times – moments – in life that you never forget. That night in 1972, sleeping over at my buddy Bart’s house, was one of them. We had been to a middle school concert and his big brother was in the band (very cool stuff for a 14-year-old!) and as we lay on the floor in our sleeping bags in Bart’s room he said he wanted to play a record that his brother listened to. And, ... (click for more)

Roy Exum: Prove No Improvement

The startling news that this year’s standardized testing was wasted on graduating seniors across Tennessee is most unsettling. This week it was learned the test results, which were to represent 10 percent of our seniors’ final grades, was a total bust. Coupled with last year’s gargantuan testing failure – the whole effort had to be scrapped -- it is now becoming realized that for ... (click for more)