Siskin Hospital Honored With Healthcare Marketing And Public Relations Awards

Friday, November 22, 2013
Siskin Hospital's Marketing Department
Siskin Hospital's Marketing Department
Siskin Hospital was honored at the Tennessee Society for Healthcare Marketing and Public Relations’ Annual PRISM Awards Competition. Hospitals and healthcare systems across Tennessee entered the competition, which recognizes outstanding achievements in healthcare marketing and public relations throughout the state. An awards ceremony was held at the Opryland Conference Center in Nashville. 

Siskin Hospital received a high-honor PRISM Award in the Overall Advertising Campaign Category for the “Because of Siskin Hospital, I CAN…” campaign, as well as another high-honor PRISM Award for the “Because of Siskin Hospital, I CAN…” billboards in the Billboard Campaign Category. Additionally, Siskin Hospital’s newly-designed website, www.SiskinRehab.org, received a high-honor PRISM Award in the Website Category. 

The “Because of Siskin Hospital, I CAN…” campaign features Siskin Hospital patients who have remarkable recovery stories of hope to share. From a young mother recovering from a stroke and getting married, to an individual with an amputation who went back to work as a skilled cabinet maker, the “I CAN” campaign captures what Siskin Hospital patients can do after recovering from a life-altering accident, illness or disability. The campaign is featured in a variety of media outlets, including print, billboard, web-based, posters, t-shirts, bumper stickers, bus ads, and more.  

 Siskin Hospital’s website has been entirely redesigned, including a complete overhaul of all components and features. Siskin Hospital partnered with Papercut Interactive to develop and build the website. The site map was reconfigured for user-friendly navigation in order to provide better dissemination of information. The website offers technologically advanced features including videos, blog posts, online forms, social media plugs, and other interactive, engaging options. The site also features a customized search option, photo galleries, online donation capabilities, and is responsive, making it adaptable for viewing on a variety of mobile devices. 

“I am extremely proud of our Marketing Department and all of the exceptional work that was completed in-house. We have a talented group who continues to pursue ways to creatively communicate our patients’ success stories, as well as Siskin Hospital’s programs and services to the community,” Robert P. Main, President & CEO of Siskin Hospital, said.


Siskin Hospital Speech Therapist To Present At International Association

Charlotte Purcell, MS, CFY-SLP, has submitted and been accepted to present her poster to the International Association of Logopedics and Phoniatrics, World Congress to be held in Dublin, Ireland in August. Her presentation is entitled “Effect of LSVT-Loud on dysarthria and apraxia of speech secondary to stroke.”            ... (click for more)

Erlanger Hosts “First Responders” And “Strike Out Stroke” At Upcoming Lookouts Games

The Erlanger Health System and the Lookouts baseball team at AT&T Field will host a two-game event on  Saturday, May 14 at 7:15 p.m.  and  Sunday, May 15 at 2:15 p.m.   Come celebrate with Erlanger during “Strike Out Stroke” with the Lookouts on  Saturday, May 14 at 7:15 p.m.  against the Biloxi Shuckers.  Stroke survivors ... (click for more)

Teen Shot Multiple Times On Wilson Street On Wednesday Night; Injuries "Life-Threatening"

A teenager was shot multiple times on Wilson Street on Wednesday night. The incident was in the 1900 block around 6:30 p.m. The 911 caller said the victim was on her porch. The shooter was said to be in a silver vehicle. Chattanooga Police arrived on the scene, initiated first aid and attempted to locate a crime scene. Hamilton County EMS transported the victim to ... (click for more)

Woman Tells Of Having Shots Fired At Her When She Walked Into Disorder At South Germantown Road Apartment Complex

Officer Joel Gunn of the Chattanooga Police Department and a woman who was fired at after she walked into the scene of a shooting testified in court Wednesday concerning the shooting at the Chateau Royale Apartments on South Germantown Road on April 22. Coy Sims, 48, was arrested by Officer Gunn after police were called by residents of the apartment complex. On the night of the ... (click for more)

Thankful For The Vital Role Teachers Played In My Life

Re: Roy Exum: Teachers Day Tomorrow Roy, I am especially appreciative of your poignant column written in tribute to teachers.  It made me tear up, as I have encountered both as a student and a career educator-- teachers like the second-grade teacher who said, "I wish you were my little girl" and teachers like Mrs. Poindexter.   My teachers have played such a vital ... (click for more)

Roy Exum: The DA’s Cold-Case Quest

It is clearly a job nobody can do for over an hour or two, but Neal Pinkston, working in hand with precise professionals from the county’s auditing department, is intent on doing the right thing. As I watched a revolving team of four people at a time open and study envelopes of autopsy photographs on Tuesday, the scene would have made a fascinating television documentary. But ... (click for more)