Siskin Hospital Honored With Healthcare Marketing And Public Relations Awards

Friday, November 22, 2013
Siskin Hospital's Marketing Department
Siskin Hospital's Marketing Department
Siskin Hospital was honored at the Tennessee Society for Healthcare Marketing and Public Relations’ Annual PRISM Awards Competition. Hospitals and healthcare systems across Tennessee entered the competition, which recognizes outstanding achievements in healthcare marketing and public relations throughout the state. An awards ceremony was held at the Opryland Conference Center in Nashville. 

Siskin Hospital received a high-honor PRISM Award in the Overall Advertising Campaign Category for the “Because of Siskin Hospital, I CAN…” campaign, as well as another high-honor PRISM Award for the “Because of Siskin Hospital, I CAN…” billboards in the Billboard Campaign Category. Additionally, Siskin Hospital’s newly-designed website, www.SiskinRehab.org, received a high-honor PRISM Award in the Website Category. 

The “Because of Siskin Hospital, I CAN…” campaign features Siskin Hospital patients who have remarkable recovery stories of hope to share. From a young mother recovering from a stroke and getting married, to an individual with an amputation who went back to work as a skilled cabinet maker, the “I CAN” campaign captures what Siskin Hospital patients can do after recovering from a life-altering accident, illness or disability. The campaign is featured in a variety of media outlets, including print, billboard, web-based, posters, t-shirts, bumper stickers, bus ads, and more.  

 Siskin Hospital’s website has been entirely redesigned, including a complete overhaul of all components and features. Siskin Hospital partnered with Papercut Interactive to develop and build the website. The site map was reconfigured for user-friendly navigation in order to provide better dissemination of information. The website offers technologically advanced features including videos, blog posts, online forms, social media plugs, and other interactive, engaging options. The site also features a customized search option, photo galleries, online donation capabilities, and is responsive, making it adaptable for viewing on a variety of mobile devices. 

“I am extremely proud of our Marketing Department and all of the exceptional work that was completed in-house. We have a talented group who continues to pursue ways to creatively communicate our patients’ success stories, as well as Siskin Hospital’s programs and services to the community,” Robert P. Main, President & CEO of Siskin Hospital, said.


The Lantern At Morning Pointe To Host Hot Dog Fundraiser For Alzheimer's Association

The Lantern at Morning Pointe Alzheimer’s Center of Excellence, Collegedale is hosting a hot dog fundraiser benefiting the Mid-South Chapter of the Alzheimer’s Association. Make a donation and pick up a hot dog with all the fixings on Thursday, Aug. 4, from 10:30 a.m.-2 p.m., at the Elder's Ace Hardware of Ooltewah, located at 9231 Lee Hwy in Ooltewah. Call (423) 396-4700 for ... (click for more)

Medical Tower At CHI Memorial Hospital Sold For Over $9 Million

CHI Memorial’s Missionary Ridge Medical Tower has been sold to Physicians Realty Trust for $9,020,000. Officials said, "CHI Memorial has signed a 10-year master lease on the property for all space occupied by our CHI Memorial Medical Group physician practices and outpatient services such as CHI Memorial Regional Sleep Center and outpatient lab. "All CHI Memorial entities ... (click for more)

Chattanooga Whiskey Company To Construct Large Distillery At Former Site Of Newton Chevrolet

The Chattanooga Whiskey Company has begun construction on a larger production distillery in the former Newton Chevrolet property at the corner of MLK Boulevard and Riverfront Parkway near the Tennessee River. Once fully operational, the Riverfront Parkway facility will be capable of producing upwards of 14 (53-gallon) barrels per day, making it one of the largest craft bourbon ... (click for more)

Beck Upset By Criticism Of Late WWTA Director Cleveland Grimes In WWTA Analysis; Boyd Won't Rewrite 57-Page Report

County Commissioner Greg Beck said it was inappropriate for fellow Commissioner Tim Boyd to include articles critical of the late Cleveland Grimes in a 57-page report on the Hamilton County Water and Wastewater Treatment Authority. He said, "Criticizing a dead man - I don't know if that's appropriate. If that's Christianity, let me off the wagon." Saying the report should ... (click for more)

Judge Steelman Was Unfairly Criticized In Handling Of School Bus Driver Rape Case - And Response

We are blessed to have freedom of speech in our society, but I am always amazed at the number of folks who voice such strong antagonistic opinions about things without any apparent first-hand knowledge.   As any who wish to criticize the system should know, people get arrested and charged for criminal offenses every day.  The ultimate charge and penalty which results ... (click for more)

Roy Exum: Vote For Rhonda Thurman

After studying the Hamilton County School Board quite harshly during the last seven most-tumultuous months in its history, it is only proper that I share my belief that Rhonda is its Most Valuable Player. Four of the school board’s nine members are up for re-election, with Rhonda facing capable opponents in Jason Moses and Dr. Patti Skates in District 1, but let’s never forget that ... (click for more)