Girls Inc. of Chattanooga has launched the Step It Up Challenge to engage girls and their families in the simple but effective goal of taking more steps daily to increase their physical activity.
Forty-three girls from Hardy and Harrison Elementary Schools have joined girls from 37 Girls Inc. affiliates across the United States and Canada as they aim to increase the number of steps they take by 20 percent over six weeks.
The Girls Inc. Step It Up Challenge was developed with support from The Coca-Cola Foundation.
Girls Inc. is committed to helping girls develop the foundation for a healthy lifestyle and helping them understand how being active can be part of everyday life. The Challenge is designed to excite girls about walking as an appealing, accessible form of physical activity — no matter how skilled or comfortable they are with being active. While the Challenge starts with girls, it also encourages staff, volunteers, and family members to boost their daily activity level by taking more steps.
“We are thrilled to partner with Girls Inc. national and The Coca-Cola Foundation to encourage local girls to take more steps daily to increase their level of physical activity,” said Toccora Johnson, director of Elementary Age Programs, at Girls Inc. of Chattanooga. “Our mission has always been focused on promoting healthy living, and the Step It Up Challenge provides a fun and engaging way for girls to get excited about improving their overall health.”