Morning Pointe Collects Toys For The Samaritan Center

Friday, December 13, 2013

Surrounded by barrels full of toys, Independent Healthcare Properties and Morning Pointe Assisted Living associates, family and friends  across the Chattanooga and Athens area came together once again to celebrate their annual toy drive to benefit the Samaritan Center.

The five participating assisted living and Alzheimer’s memory care communities have collected over $10,000 dollars in new toys over the last four years. “It really warms my heart to watch our residents and associates come together and put so much time and effort towards this special cause,” said Greg A. Vital, president and CEO of Morning Pointe Assisted Living and IHP. “At Morning Pointe we have an ongoing commitment to do what we can for the greater community.”

The toys are collected at the Morning Pointe communities across the area and then delivered to The Samaritan Center’s distribution location, where qualifying families have the opportunity to pick out specific toys for their children for the Christmas holiday season.

Participating Morning Pointe communities in this year’s Samaritan Center Toy Drive included:

The Lantern Alzheimer’s Center of Excellence at Morning Pointe of Collegedale

Morning Pointe of Athens

Morning Pointe of Chattanooga

Morning Pointe of Collegedale at Greenbriar Cove

Morning Pointe of Hixson

Independent Healthcare Properties, LLC, a Chattanooga, Tenn.-based senior healthcare services company, develops and manages Morning Pointe Assisted Living and The Lantern Alzheimer’s Memory Care Center of Excellence communities. IHP has 23 communities in five southern states. The company was founded in 1996 by Tennessee healthcare entrepreneurs, Greg A. Vital and Franklin Farrow. 

The Samaritan Center is a nonprofit social services agency that provides emergency assistance with food, rent, prescriptions, and utilities for residents of Eastern Hamilton County in Tennessee. It also operates a Thrift Shop, Clearance Shop and Toy Connection.

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