Remington Trail Steaks & Snack Sticks, a local snack company, recently re-launched its steak snack line. Initially introduced in 2007 as simply Trail Steaks, the company “beefed” up its presence through a licensing agreement with the Remington Arms Company.
Owners Alan Bazzell and John Davis point out that introducing the Remington brand name to the snack industry has given retailers plenty to sink their teeth into.
Officials said, "As one of the oldest and most recognized brand names in the Outdoor Lifestyle demographic, Remington represents an enduring symbol of American values and quality, and is trusted and respected by generations of consumers. The strength of the Remington brand has propelled the steak snack line into grocers, convenience stores, mass merchants, hardware, and outdoor retailers across the U.S. and Canada."
In Chattanooga, Remington Trail Steaks & Snack Sticks can be found at Sportsman’s Warehouse, as well in many of the local independent convenience store chains.
Mr. Bazzell said, “Our product is different, it’s a steak item that is cooked, not dehydrated like a jerky item. This production differentiation enables the snack to be much more tender and moist than jerky."
Remington Trail Steaks and Snack Sticks are crafted in eight flavors; Honey BBQ Smoked Beef, Sweet & Spicy Smoked Beef, Smoked Beef, Maple Smoked Turkey, Original Hunters Sausage, Teriyaki Hunters Sausage, Hot & Spicy Hunters Sausage, and the new Teriyaki Smoked Beef.
Artists from the famous to the obscure contributed their richly diverse talents, perspectives and styles to the world-renowned Remington Art Collection. The Remington Art Collection, owned by the Remington Arms Company, is the single largest holding of sporting and wildlife related art in the world. Much of this work originally was used in advertising, as artists were commissioned by Remington to create posters and calendars that were distributed to retailers as integral components of their marketing endeavors.
Today, these same works of art have been incorporated into the attractive new packaging for Remington Trail Steaks, officials said. Remington Trail Steaks chose seven of these nostalgic illustrations for their distinctive packaging. "Included is the breathlessly, over-the-top painting, entitled “Bad Time for a Snag”, portraying the panicked expressions of a hunting expedition about to spill out of their canoes. This whimsical illustration is found on Remington Trail Steaks’ Hot & Spicy Hunters Sausage package."
Mr. Davis, the director of sales and marketing, said they are planning to exhibit in some of the largest snack shows in North America. They are also looking for additional licensing opportunities for their line of meat snacks.
Partnering with Amazon here in Chattanooga for its fulfillment services, the Remington Trail Steaks web site (www.TrailSteaks.com) has enabled the company to fulfill online orders to consumers from Alabama to Alaska. A Remington Trail Steaks Facebook page has made friends across the country, as well.
Mr. Davis said, “We offer a steak snack of the highest quality, at a fair price, with a brand partner that consumers are very familiar with. We believe this creates a tremendous value in the market, and are confident we can find success with retailers big and small.”