The Holiday Starlight Parade will be held on Dec. 14 at 6 p.m. and Volkswagen Chattanooga will serve as presenting sponsor. The event is produced by Chattanooga Presents in cooperation with the city’s Youth and Family Department.
The parade route will follow Market Street from M.L.King to 3rd Street before disbanding at Broad. The review stand, emceed by Channel 3 commentators, will be located in the 800 block of Market Street, across from Miller Plaza.
“Volkswagen Chattanooga is proud to once again present the Holiday Starlight Parade in Downtown Chattanooga,” said Volkswagen spokesman Scott Wilson. “It’s become such a great Chattanooga tradition to come downtown with the family, enjoy the lighted parade and then spend the evening enjoying what the city has to offer during the holidays.”
The procession is expected to feature over 60 entries, consisting of regional bands, balloons, floats, walking units and Volks Folks - all strung with festive holiday lights. Dozens of volunteers will also be walking along the parade route, handing out candy and other treats to kids young and old. However, the most anticipated entry is always saved for last – Santa himself – arriving with lots of pomp and good cheer.
The parade in its entirety is taped for television and broadcast by Channel 3 (the NBC affiliate station) on Saturday, Dec. 22, at 2 p.m.
To participate in the parade, applications will be accepted until Friday. Email email@example.com for information on how to enter.