Volkswagen Reports Best Month In Sales For Chattanooga-Built Passat

Friday, February 01, 2013

Volkswagen of America, Inc. Friday reported 29,018 units sold in January, a 6.7 percent increase over prior year sales, including the Chattanooga-built Passat with 8,856 units sold, marking its best January ever. The company achieved 29 consecutive months of year-over-year growth and the best January since 1974. Over the last three years, the company has more than doubled its annual sales volume, demonstrating its long-term growth strategy, Mach 18, is gaining momentum in the U.S. market, officials said.   

“With all the buzz that comes with the North American International Auto Show, the release of our Super Bowl advertisement, 'Get Happy,' and a full line-up of new and refreshed vehicles, Volkswagen is off to a solid start in 2013,” said Jonathan Browning, president and CEO, Volkswagen Group of America, Inc. “While the economic conditions continue to be somewhat uncertain, we expect Volkswagen to achieve continued growth and to outpace the industry this year.”  

Volkswagen’s 60-second Super Bowl XLVII advertisement stays true to the brand’s storytelling heritage of “human stories, told simply.” It builds on the upbeat themes of recent ads, “Smiles,” released in September, and last year’s Super Bowl spot, “The Dog Strikes Back,” named a leading 2012 ad on YouTube by Google. In 2011, VW released “The Force” Super Bowl ad, which received more than 56 million YouTube hits to date, and was recently named one of the best ads in the past 24 years by USA Today. 

Last week, Volkswagen teased its 2013 Game Day spot with “Sunny Side,” featuring well-known YouTube sensations, and renowned reggae artist Jimmy Cliff singing “The Partridge Family’s” theme, “C’mon, Get Happy.”   

Jetta sedan remains the volume leader for Volkswagen with sales totaling 9,089. With the addition of the Jetta Turbo Hybrid, Volkswagen now offers seven cars that can deliver more than 40 mpg on the highway – which no other automaker can match in the United States.   

Recently recognized as “best in class vehicle in the $20,000 – $25,000 price range” in Kiplinger’s Personal Finance 2013 buyer’s guide, the Jetta TDI demonstrates its consumer appeal and fuel economy in the compact sedan segment. 

The Beetle and Beetle Convertible sold a combined 2,232 units. The Golf saw a 24.9 percent increase in January sales with 1,532 units delivered. A new North American produced Golf will soon be added to line up. Production of the seventh generation Golf “A7”will commence the first quarter of 2014 at the Volkswagen de México manufacturing facility in Puebla, Mexico. This latest move reinforces the Volkswagen’s commitment to the North American market, where it will invest more than $5 billion in the next three years. 

Sport Utility Vehicles, Tiguan and Touareg reported sales of 2,114 and 962 units, respectively.  

Volkswagen’s high-mileage, clean diesel TDI models account for 19 percent of sales in January, a 14.7 percent increase over the prior year. 

JANUARY 2013 SALES

 

 

Jan 2013

Jan 2012

Yr./Yr.%

Change

Golf

1,532

1,227

24.9%

GTI

915

1,231

-25.7%

Golf R

202

192

5.2%

Total Golf/GTI/Golf R

2,649

2,650

0.0%

Jetta Sedan

9,089

9,564

-5.0%

            SportWagen

1,433

1,398

2.5%

Total Jetta

10,522

10,962

-4.0%

Beetle Coupe

1,730

1,401

23.5%

               Convertible

502

-

-

Total Beetle

2,232

1,401

59.3%

Eos

250

365

-31.5%

Passat

8,856

6,318

40.2%

CC

1,192

1,415

-15.8%

Tiguan

2,114

2,308

-8.4%

Touareg

962

831

15.8%

Routan

241

958

-74.8%

TOTAL

29,018

27,208

6.7%



BlueCross BlueShield Of Tennessee Foundation To Endow WGU Tennessee Scholarship

BlueCross BlueShield of Tennessee Foundation will endow $10,000 in scholarship funds to WGU Tennessee, the state-endorsed, nonprofit online university launched last summer as part of Gov. Bill Haslam’s “Drive to 55” initiative, officials announced. “There’s a gap in the health care industry when it comes to medical analytics and nursing analytics professions in Tennessee,” said ... (click for more)

Tennessee Grocers And Convenience Store Association Names New Board

The Tennessee Grocers & Convenience Store Association has named its 2014 – 2015 Board of Directors.  Chairman John Edd Wampler of Family Brands International, LLC of Lenoir City and the Board’s other officers and directors were elected at the Board’s annual meeting. The members of the TGCSA 2014-15 Board of Directors are: Chairman:  John Edd Wampler, Family Brands ... (click for more)

City Sound Control Ordinance Goes Into Effect In 30 Days

A controversial Downtown Sound Control Ordinance will go into effect in 30 days after being approved by the City Council on second reading. Councilwoman Carol Berz said she believes it is a good ordinance, but not a perfect one, and that it should be under continual review for possible revisions. The ordinance itself calls for it to be examined at the end of the first year. ... (click for more)

Boy, 15, Shot In The Shoulder On Taylor Street

A 15-year-old boy was shot in the shoulder on Taylor Street on Tuesday night. At approximately 7 p.m., Chattanooga Police received a call of shots fired in the area of 3200 Taylor  and were advised at 7:22 p.m. that a person arrived at a local hospital suffering from a gunshot wound. Investigators were advised that the young black male sustained a gunshot wound to his ... (click for more)

Noise Fallout Coming Soon On Chattanooga's Flawed Sound Control Ordinance - And Response (3)

I have been practicing acoustical, audio and sound engineering for more than twenty years. Since I understand many aspects of sound, I sent the enclosed letter to the Chattanooga City Council members regarding some of my concerns on the impending noise ordinance changes. My comments were unacknowledged.     August 19, 2014 Dear Chattanooga ... (click for more)

Roy Exum: Al Sharpton’s Wise Remarks

I’ll admit I paid little more than scant attention to the Monday funeral of Michael Brown, the 18-year-old who was shot and killed by police bullets in Ferguson, Mo., after he allegedly was involved in strong-armed robbery. There are too many tawdry details and, in my way of thinking, there is nothing under God’s sun, absolutely nothing, that gives others the right to riot, burn ... (click for more)