Volkswagen Reports Best Month In Sales For Chattanooga-Built Passat

Friday, February 1, 2013

Volkswagen of America, Inc. Friday reported 29,018 units sold in January, a 6.7 percent increase over prior year sales, including the Chattanooga-built Passat with 8,856 units sold, marking its best January ever. The company achieved 29 consecutive months of year-over-year growth and the best January since 1974. Over the last three years, the company has more than doubled its annual sales volume, demonstrating its long-term growth strategy, Mach 18, is gaining momentum in the U.S. market, officials said.   

“With all the buzz that comes with the North American International Auto Show, the release of our Super Bowl advertisement, 'Get Happy,' and a full line-up of new and refreshed vehicles, Volkswagen is off to a solid start in 2013,” said Jonathan Browning, president and CEO, Volkswagen Group of America, Inc. “While the economic conditions continue to be somewhat uncertain, we expect Volkswagen to achieve continued growth and to outpace the industry this year.”  

Volkswagen’s 60-second Super Bowl XLVII advertisement stays true to the brand’s storytelling heritage of “human stories, told simply.” It builds on the upbeat themes of recent ads, “Smiles,” released in September, and last year’s Super Bowl spot, “The Dog Strikes Back,” named a leading 2012 ad on YouTube by Google. In 2011, VW released “The Force” Super Bowl ad, which received more than 56 million YouTube hits to date, and was recently named one of the best ads in the past 24 years by USA Today. 

Last week, Volkswagen teased its 2013 Game Day spot with “Sunny Side,” featuring well-known YouTube sensations, and renowned reggae artist Jimmy Cliff singing “The Partridge Family’s” theme, “C’mon, Get Happy.”   

Jetta sedan remains the volume leader for Volkswagen with sales totaling 9,089. With the addition of the Jetta Turbo Hybrid, Volkswagen now offers seven cars that can deliver more than 40 mpg on the highway – which no other automaker can match in the United States.   

Recently recognized as “best in class vehicle in the $20,000 – $25,000 price range” in Kiplinger’s Personal Finance 2013 buyer’s guide, the Jetta TDI demonstrates its consumer appeal and fuel economy in the compact sedan segment. 

The Beetle and Beetle Convertible sold a combined 2,232 units. The Golf saw a 24.9 percent increase in January sales with 1,532 units delivered. A new North American produced Golf will soon be added to line up. Production of the seventh generation Golf “A7”will commence the first quarter of 2014 at the Volkswagen de México manufacturing facility in Puebla, Mexico. This latest move reinforces the Volkswagen’s commitment to the North American market, where it will invest more than $5 billion in the next three years. 

Sport Utility Vehicles, Tiguan and Touareg reported sales of 2,114 and 962 units, respectively.  

Volkswagen’s high-mileage, clean diesel TDI models account for 19 percent of sales in January, a 14.7 percent increase over the prior year. 

JANUARY 2013 SALES

 

 

Jan 2013

Jan 2012

Yr./Yr.%

Change

Golf

1,532

1,227

24.9%

GTI

915

1,231

-25.7%

Golf R

202

192

5.2%

Total Golf/GTI/Golf R

2,649

2,650

0.0%

Jetta Sedan

9,089

9,564

-5.0%

            SportWagen

1,433

1,398

2.5%

Total Jetta

10,522

10,962

-4.0%

Beetle Coupe

1,730

1,401

23.5%

               Convertible

502

-

-

Total Beetle

2,232

1,401

59.3%

Eos

250

365

-31.5%

Passat

8,856

6,318

40.2%

CC

1,192

1,415

-15.8%

Tiguan

2,114

2,308

-8.4%

Touareg

962

831

15.8%

Routan

241

958

-74.8%

TOTAL

29,018

27,208

6.7%




ORNL Director Dr. Thomas Zacharia To Address Local Entrepreneurs

Dr. Thomas Zacharia, director of Oak Ridge National Laboratory, will address local entrepreneurs at a special reception to introduce him to Chattanooga and to celebrate his new leadership role at ORNL. At this event, Dr. Zacharia will discuss ways entrepreneurs can partner with the ORNL scientific community to bring innovative technologies into the private sector, as well as ... (click for more)

Cleveland/Bradley Chamber Of Commerce Announces New Communications Director

The Cleveland / Bradley Chamber of Commerce announced Joel Henderson as the new Communications director. Mr. Henderson will lead the communications efforts for publications, marketing, promotional strategies, digital communications and media relations. With over 20 years of experience in public relations, business development and marketing strategies, Mr.  Henderson has worked ... (click for more)

Coolidge Park Crowd Gets Twilight, Cricket Chirping As Solar Eclipse Arrives

A crowd at Coolidge Park and the nearby Walnut Street Bridge got twilight and cricket chirping as the heralded solar eclipse finally arrived at mid-afternoon Monday. As the moon moved across the sun around 2:30 p.m., birds quit chirping and began to roost. Crickets started going full force. Lights on the Market Street Bridge began to flicker on. The event, sponsored by Comcast, ... (click for more)

Chattanooga Airport President Gets New Contract Amid Double-Digit Growth, Improvements

Chattanooga Airport President Terry Hart has been given a six-year extension on his contract amid double-digit passenger increases and a host of airport improvements. There is no increase in his $158,377 pay, but the board plans to put in annual performance reviews with some built-in bonuses. Jim Hall, vice chairman of the Airport Board, said it is also important that the ... (click for more)

Tom Decosimo: My Great-Great-Grandparents Are Buried At The Confederate Cemetery - And Response

To Mayor Berke, I cannot add any more to the very fine comments made in opposition to your empty jester to remove the city as a trustee of the Confederate Cemetery. I can, however, add some personal perspective as my great-great-grandparents are buried there. Penelope McDermott Cooke was a Daughter of the Confederacy and was concerned the remains of the Confederates who ... (click for more)

Roy Exum: The New Mean

Until last Monday I believed nobody could ever hurt my feelings again. In the half-century I have been a writer I’ve had hundreds of people take swipes at me, been called more names, and received more hate mail than you can imagine. I also know the only way anyone can hurt you is for you to allow it and, brother, it is nigh impossible to get inside me. My defense mechanism is because ... (click for more)