Local Business Leaders To Launch New Brand For Brainerd Road Area

Tuesday, February 12, 2013

The Chattanooga Area Chamber of Commerce’s MidTown Council will host a launch event on Feb. 28, to promote revitalization in the Brainerd Road area.

The “MidTown Launch” will take place from 8:30-10:30 a.m. at Wilson Air Center, at 932 Jubilee Drive.

The theme of this event is to “Enrich, Enlighten and Energize” the businesses along the Brainerd Road corridor from the Brainerd Tunnel to the airport.  The event will celebrate Brainerd’s rich history while also focusing on exciting new economic drivers in the area. Attendees will enjoy breakfast prepared by Virginia College’s culinary students, as well as a display of art by area artists. The launch will culminate with the revealing of a new MidTown area brand.

"Our goal is to maintain the history and the authenticity of the Brainerd area as it is recognized by those who live and work here, while at the same time bringing a new focus and energy to the area,” said MidTown Council President Chuck Lawson. “We plan to accomplish this by borrowing from the successes of the Chattanooga leaders, businesses and residents who worked together to revitalize our downtown, waterfront and Southside areas. These local pioneers demonstrated that a simple realignment of broader public perception is possible if we concentrate our efforts to help people outside our community join us in embracing our area’s potential.”

MidTown Council meetings take place the second Wednesday of each month at Out of the Blue Café and Kites. Admission is $10. Lunch is provided.

Advance registration for the MidTown Launch event is required by Feb. 25. To RSVP, please contact Angie Williams-Daly at angied@chattanoogacollege.edu or at 423 624-0078.

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