North Shore Yoga To Rebrand As Hot Yoga Plus

Monday, February 4, 2013

North Shore Yoga announced Monday its plan to rebrand the studio as Hot Yoga Plus. The change will not affect any of North Shore Yoga’s classes, teachers or day-to-day activities.  North Shore Yoga will join the Hot Yoga Plus family which includes locations in Nashville, Cool Springs, Brentwood, Hendersonville (February 2013) and Memphis (May 2013). The studio conversion is expected to be complete by March.

“We are honored to have North Shore Yoga join the Hot Yoga Plus community,” said Susannah Herring, owner of Hot Yoga Plus.  “We sincerely appreciate the continuing contributions of North Shore Yoga’s instructors and students, as they are essential to our vision of providing more yoga to more people throughout the southeast.”

Other than minor aesthetic studio modifications and updating of marketing materials, there will be no other changes to the studio’s current management, staff, class schedule or pricing.  

As a token of appreciation to its clients and the community-at-large, Hot Yoga Plus Chattanooga will offer a free day of classes on Saturday, March 2, and champagne and cupcakes from 4-6 p.m. Clients can use any of the six Hot Yoga Plus locations in Tennessee with their membership. 

About Hot Yoga Plus

Hot Yoga Plus is a community of studios offering both heated and non-heated classes, workshops, retreats and teacher trainings. HYP recognizes and embraces that yoga is designed to meet the needs of the individual, no matter the pace or the temperature of the room, and therefore offers classes for every need, from Power Flow to Slow Flow to Restorative to Hot 26. Hot Yoga Plus is a safe place to show up, breathe, and tap into the moment with like-minded people. Join HYP as we live, love, breathe, and practice yoga. For more information, visit

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