Parent Firm Of Chattanooga Times Free Press Signs Agreement With Digital Marketing Company

Monday, February 04, 2013

The parent firm of the Chattanooga Times Free Press has reached an agreement with a firm that specializes in "digital marketing solutions." 

WEHCO said it is joining with LocalEdge, a Hearst Media Services Company, to offer LocalEdge’s "comprehensive suite of digital marketing solutions to local businesses in WEHCO’s daily newspaper markets."

 Consultants will assist businesses under WEHCO’s new division branded, 121 Digital Marketing, it was stated.

The announcement comes after WEHCO publisher Walter E.

Hussman Jr. issued a "letter to our readers" in the Saturday and Sunday Times Free Press in which he said advertising revenues were no longer sufficient to sustain the print newspaper.

He said the Chattanooga Times Free Press would continue to publish seven days a week and cover a wide area, but he said the newspaper would need to turn to subscribers for additional revenue to keep the print product going. The letter did not say how much charges to subscribers would be going up.

Mr. Hussman said at one time about 80 percent of a newspaper's revenues were from advertising, but he said there are now many ad options available and that print newspaper advertising revenues have fallen by 54 percent in just the past six years.

The Chattanooga Times has been in print operation in Chattanooga since 1869, and the Free Press since 1936. The two papers merged in 1999. 

WEHCO said 121 Digital Marketing will serve as its sales force for digital marketing. The digital products and services include: website and mobile website design and hosting, video production and integration, search engine marketing (SEM), search engine optimization (SEO), mobile advertising including SMS (text) marketing, email marketing and social media development, display ad retargeting, press release syndication, reputation management and online development, as well as easy to understand reporting that demonstrates return on investment.

“There is a great demand for these services, but businesses want to work with someone they know and trust. By providing these digital products and the expertise we acquire through a LocalEdge partnership, we strengthen the value of service and return our advertisers will experience,” said Conan Gallaty, executive vice president for digital at WEHCO Media, Inc. “The power of the platform this brings, in combination with our daily newspaper’s high-traffic websites, provides an unmatched ability for promoting local businesses and brands.”

WEHCO Media has 14 daily newspapers that will assist local businesses in their communities, including papers in Arkansas like The Arkansas Democrat-Gazette of Little Rock, The Banner-News of Magnolia, The Benton County Daily Record of Bentonville, The Camden News in Camden, The Eldorado News-Times in Eldorado, The Northwest Arkansas Democrat Gazette & The Northwest Arkansas Times of Fayetteville, The Rogers Morning News in Rogers, The Sentinel Record of Hot Springs, and The Springdale Morning News in Springdale. Outside of Arkansas, The News Tribune of Jefferson City, Missouri, The Fulton Sun of Fulton, Missouri, The Times Free Press of Chattanooga, and The Texarkana Gazette within Texas will also provide expertise with widely accepted internet marketing services, it was stated.

The daily newspapers will also provide their online readership and local businesses within each market the benefit of an integrated local search directory on the individual news’ sites, WEHCO officials said.

Mr. Hussman said, “This allows us to provide web-based marketing solutions and more targeted one to one advertising for our customers. By partnering with LocalEdge, we can offer the latest and best technology.”

Officials said WEHCO Media "joins a growing network of newspapers and advertising agencies that are LocalEdge partners within the LocalEdge Advantage Program including among others; the Albany Times Union, Connecticut Post, The Dallas Morning News - 508 Digital, Houston Chronicle, the Minneapolis Star Tribune’s Radius Group, Morris Communication’s - Main Street Digital, San Antonio Express-News, San Francisco Chronicle, seattlepi.com, and The New York Daily News."

“Online, mobile and social are becoming the first layer of essential characteristics for today’s local business owner to market themselves in acquiring new customers and maintaining a loyal base”, says Jeff Folckemer, president & CEO of LocalEdge and a SVP of Hearst Newspapers. “The LocalEdge Advantage Program supports great media companies like WEHCO Media with the technology, training and services necessary to help today’s business’s develop and mesh fundamental online strategies for achieving their goals”.

Officials said LocalEdge is "a premier multi-media company leading the transition to web-based advertising for any size business."


Latest Hamilton County Jail Booking Report - And Mug Shots

Here is the latest jail booking report from Hamilton County: CARR, ROBERT JONATHAN     6502 JOYFUL DR HIXSON, 37343     18     Hamilton County          POSSESSION OF DRUG PARAPHERNALIA CHAIJ, JONATHAN BRANDON     1950 WATERBURY LANE CHATTANOOGA, 37421     23 ... (click for more)

Funeral Is Wednesday For Meigs County Woman, 41, Killed In Wreck

Funeral services will be Wednesday for a 41-year-old Meigs County woman who was killed Friday afternoon when another vehicle ran into her car on Highway 58 in Meigs County. Troopers said Klaresha Crass swerved her GMC truck into oncoming traffic to avoid a car waiting to turn left. She hit the Chevrolet occupied by the family of Tammy Renee England Whitted, of Decatur, head-on. ... (click for more)

Decimating The Chattanooga Public Library

Corinne Hill claims that the library is just undergoing a normal weeding process for eliminating books.  She has bragged that she's responsible for the elimination of over 100,000 books - with more to go. "Normal" weeding is not rampant throwing away.  Yes, books go to the Friends for their sale - where they get $2 for a $75 book and thousands wind up being recycled ... (click for more)

The Many Lessons I Learned From Helen McDonald Exum

Helen McDonald Exum was my friend and mentor. As I think of her passing I can only imagine the celebration that is happening in heaven as the news of her arrival is being told. I am sure that there is a party that not only has she organized but that there is not a detail that has been left to chance. I am sure that it is the grandest of events, for you see, she has been planing ... (click for more)

Worley-Powered Vols Clobber Utah State, 38-7, In Opener

KNOXVILLE, Tenn. – Tennessee, trying to snap out of the doldrums of four consecutive losing seasons, started its 2014 campaign in fine fashion Sunday night before a season opening sellout crowd of 102,445 that endured a heavy rain story 30 minutes prior to kickoff. And senior quarterback Justin Worley, who missed the final four games in 2013 after undergoing thumb surgery, was ... (click for more)

Lookouts Reach Southern League Northern Division Playoffs With Doubleheader Win Over Smokies

The Chattanooga Lookouts are now playoff bound after sweeping a double-header against the Tennessee Smokies  to clinch the Southern League North Division for the second half of the season. The first game of the double-header was backed by a masterful gem of a game thrown by the starter for the Lookouts, Steve Smith (W, 3-2). Smith dominated the Smokies' lineup from top ... (click for more)