Bids will be accepted for a Valencia Orange, 1 Series M Coupe, from Monday, at 10 a.m. until 12:00 p.m. on March 4.
Officials said, "Proceeds from the sale of this limited production, ultimate driving machine, will help erase the effects of pediatric cancer and optimize each child and their family members quality of life. Car enthusiasts bid now! This is your opportunity to make a difference in the lives of families faced with pediatric cancer."
The auction winner will also receive two VIP passes to the 15th running of the Petit Le Mans at Road Atlanta Oct. 26, and a 1M poster signed by BMW Performance School drivers. The winner will be determined by the highest bid exceeding Reserve Value.
“Passion defines how BMW designs and builds vehicles- evident in one glance of the limited production 1 M coupe,” said Daniel Bellemare, dealer operator of BMW of Chattanooga. “This passion is also very clear at the Austin Hatcher Foundation. We are humbled to have the opportunity to work with this charity and are excited to see how much money we can raise for this incredible organization.”
“We are extremely grateful for this opportunity with BMW of Chattanooga,” said Amy Jo Osborn, president of the Austin Hatcher Foundation for Pediatric Cancer. “We are surrounded by amazing car enthusiasts and know this partnership will be a huge success. The most rewarding success are the families that will be touched by funds raised through this amazing vehicle.”
The auction winner will be announced on March 8, at BMW of Chattanooga.
For more information on how to place a bid, and terms and conditions of sale, visit www.hatcherfoundation.org/1m. Follow us on Twitter @autinhatcherfo and @bmwchattanooga and hashtag #1MAuction.