Chattanooga Getting District Banners, New Downtown Signage

Tuesday, February 5, 2013
Downtown Chattanooga is in the process of becoming a more colorful and easier area to navigate. Along with a host of other downtown partners, River City Company is facilitating the implementation of new downtown maps and wayfinding signage along with refurbishing map kiosks to further beautify downtown and make it easier for visitors and residents alike to navigate the city. Additionally, River City Company is sponsoring new district specific banners to be placed downtown.

District banners are direct reflections of what makes each area distinct and cherished in the Chattanooga community.

Banners are being crafted for Northshore, Riverfront, Bluff View, City Center, MLK/UTC and Southside and include the name of each district in the recently developed Chatype font plus artistic depictions of popular elements of each district. For instance, the Riverfront banner includes the Tennessee Aquarium, Lookouts Stadium and stand up paddle boarders. The City Center banner includes nods to The Tivoli Theatre, Waterhouse Pavilion and working professionals.

The artistic depictions were created by local artist Karen Estes who also participated in Art in Motion, another River City Company program along with Public Art Chattanooga and CARTA that wrapped CARTA’s free electric shuttles in local artists’ designs. Ms. Estes states, “The Chattanooga community has a vibrant energy that really seems to think outside of the box…‘color outside of the lines’ so to speak. My hope is that these banner illustrations reflect the energy and fun that makes Chattanooga such a great place to live, work and play. “

Efforts to replace banners, kiosk maps and wayfinding signage have already started, and completion is slated for February 2013. The project’s scope includes 412 banners, 56 wayfinding panels in 40 locations and 9 downtown maps and refurbished kiosks found in the Northshore, Bluff View and Riverfront districts.

“Downtown signage and maps needed some refreshing,” states Jim Williamson, vice president of planning and development for River City Company. “We hope these upgrades will make downtown even more inviting while spotlighting the unique personalities each district exhibits and the variety Downtown Chattanooga has to offer.”

Wayfinding efforts started in 2001.  River City Company has been involved with downtown banners since 1993.


Tennessee Tourism Tops 100 Million Visitors

For the first time in history, Tennessee travel has exceeded 100 million domestic person stays; it was announced by the Tennessee Department of Tourist Development on Tuesday. Tourism results for 2014 reported by D.K. Shifflet & Associates confirm a record-breaking year for Tennessee tourism. D.K. Shifflett & Associates is a national syndicated and custom travel research ... (click for more)

Tennessee Valley Railroad Museum Dinner On The Diner A Mother's Day Must Do

The Tennessee Valley Railroad Museum is expanding the number of dinner train dates it will be running in 2015.   "Our dinner trains are one of the most requested excursions we provide during the year and people can't get enough of the experience", said Steve Freer, spokesperson for TVRM.  "The quality of the food, combined with the unique atmosphere of dining in ... (click for more)

Mayor Berke To Give State Of The City Address Monday Night

Citizens across the community are invited to attend Mayor Andy Berke’s second annual State of the City address, which will be held Monday at 5:30 p.m. in the ballroom of the Chattanoogan Hotel. The event is free and open to the public. “The State of the City is an important time to celebrate our accomplishments, discuss our challenges and chart a new course together,” said Mayor ... (click for more)

Anonymous Facebook Posters Pose Possibility Of Signal Schools Separating From Hamilton County School System

"Should Signal Mountain Schools separate from the Hamilton County School System?"   That’s the question posted on a Facebook page titled, simply, Signal Mountain Independent School District.   The creators of the page do not identify themselves. “(W)e certainly don’t want our kids dragged into the issue or targeted for special treatment by any ... (click for more)

The Heart Of A Teacher Makes A Difference - And Response (2)

In less than four weeks, I expect to be one of 216 graduating seniors from East Hamilton School. One could say all possible variables help a student rise to the highest levels in school; but a student is more than his environment or genetic code. He is a mixture of his own propensity and dedication to academics, coupled with a systemic team of mentors who give their all as a student’s ... (click for more)

Roy Exum: The P.S. To A Sad Story

Back in the days when we were determined that the Chattanooga News-Free Press would have the best sports section in the country, I was traveling a whole lot. For example, back then I would be leaving today or tomorrow for Saturday’s Kentucky Derby, this after hardly recovering from a week spent at The Masters. And, as it happens with those who are constantly in search for tomorrow’s ... (click for more)