Chattanooga Getting District Banners, New Downtown Signage

Tuesday, February 5, 2013
Downtown Chattanooga is in the process of becoming a more colorful and easier area to navigate. Along with a host of other downtown partners, River City Company is facilitating the implementation of new downtown maps and wayfinding signage along with refurbishing map kiosks to further beautify downtown and make it easier for visitors and residents alike to navigate the city. Additionally, River City Company is sponsoring new district specific banners to be placed downtown.

District banners are direct reflections of what makes each area distinct and cherished in the Chattanooga community.

Banners are being crafted for Northshore, Riverfront, Bluff View, City Center, MLK/UTC and Southside and include the name of each district in the recently developed Chatype font plus artistic depictions of popular elements of each district. For instance, the Riverfront banner includes the Tennessee Aquarium, Lookouts Stadium and stand up paddle boarders. The City Center banner includes nods to The Tivoli Theatre, Waterhouse Pavilion and working professionals.

The artistic depictions were created by local artist Karen Estes who also participated in Art in Motion, another River City Company program along with Public Art Chattanooga and CARTA that wrapped CARTA’s free electric shuttles in local artists’ designs. Ms. Estes states, “The Chattanooga community has a vibrant energy that really seems to think outside of the box…‘color outside of the lines’ so to speak. My hope is that these banner illustrations reflect the energy and fun that makes Chattanooga such a great place to live, work and play. “

Efforts to replace banners, kiosk maps and wayfinding signage have already started, and completion is slated for February 2013. The project’s scope includes 412 banners, 56 wayfinding panels in 40 locations and 9 downtown maps and refurbished kiosks found in the Northshore, Bluff View and Riverfront districts.

“Downtown signage and maps needed some refreshing,” states Jim Williamson, vice president of planning and development for River City Company. “We hope these upgrades will make downtown even more inviting while spotlighting the unique personalities each district exhibits and the variety Downtown Chattanooga has to offer.”

Wayfinding efforts started in 2001.  River City Company has been involved with downtown banners since 1993.



Tennessee Airbnb Hosts To Earn At Least $2.6 Million During Eclipse

Home sharing platform Airbnb on Tuesday released new data and "issued a call to action to its host community to help Tennessee take full economic advantage of excitement for the upcoming solar eclipse." At this time, Airbnb projects that the Airbnb host community in Tennessee cities along the path of totality will earn a combined $2.6 million in supplemental income while ... (click for more)

Aquarium Hatches Two Pair Of Rare Four-Eyed And Beale’s Four-Eyed Turtles

When it comes to breeding some turtles, making even small changes to their environment can be like trying to introduce new foods to an especially picky eater.    “You don’t want to go changing a lot of stuff, or you may unsettle them and have to wait until next year to try again,” says Tennessee Aquarium Senior Herpetologist Bill Hughes.  “With some turtle species, ... (click for more)

Opposing Sides Expected To Show Up For Coolidge Park Rally Thursday Night; Some Urged To "Bring Your Guns"

Chattanooga Police said they will be closely monitoring an organized rally at Coolidge Park on Thursday that may draw some of the same opposing sides that clashed - with deadly result - in Charlottesville, Va. The rally is set for 7:30 p.m. and initially was  in memory of a woman who was killed in the angry Virginia confrontation that initially began over a decision to ... (click for more)

Owners Of Larger Structures In Walker County To Pay More For Fire, Ambulance Service; Full-Time Fire Stations Increase From 4-6

Walker County Sole Commissioner Shannon Whitfield announced plans on Wednesday to update the county's fire fee schedule to offer improvements in fire protection and public safety efforts. The fee will now be known as a "public safety" fee and will fund fire and emergency management operations, along with contracted ambulance services.   The county will replace the existing ... (click for more)

Shame On Anyone Planning A Protest At Coolidge Park Thursday Evening - And Response

Whether you're Alt-Left or Alt-Right, Coolidge Park isn't the place to showcase your hate and indifference with one another. Just because it's your right, that doesn't necessarily mean that you should do it. Many have this misconception that this park is named after a President, Nope. It's named after a great man, a true patriot, and Medal of Honor recipient from right ... (click for more)

A Tale Of 3 Properties

Here in Lookout Valley on the far southwest edge of Chattanooga and Hamilton County, trees and rocks are plentiful but sidewalks are as rare as unicorns. It’s a land the governments forget – until tax collection time.  The recent county reappraisal spoke about ‘comps,’ recent sale prices of comparable local properties. But the assessors defined ‘comparable’ to suit themselves, ... (click for more)