Cash Mobs are slated to spring up throughout downtown in 2013. The philosophy of a Cash Mob is to organize a group of people to patron a local, small business on a designated day with a purchase around $20. This denomination can change depending on the business but is always a reasonable amount for the average shopper to contribute.
The location of the Cash Mob is kept secret and revealed either the night before or the day of the event via social media.
Encouraging individuals to shop local, Cash Mobs allow the designated business to receive a boost in sales and innovative marketing to further publicize the store, attract new customers and foster potential returning customers.
This program, which River City Company will spearhead in 2013, further endorses downtown as a retail destination. Blair Waddell, River City Company’s Retail Recruiter stated that “Cash Mob is a great way to support our local businesses. Our community is able to come together and rally behind stores and shops that make our city and downtown so unique. A win-win for both stores and customers, Cash Mobs provide additional revenue for the store and customers walk away with rare treasures that can only be found in downtown Chattanooga.”
Steve Hiatt, Director of Existing Business Development for the Chattanooga Area Chamber of Commerce, states “Current businesses should look for effective ways to expand their brand and reach new customers. A Cash Mob is a memorable tool for doing just that and encourages Chattanoogans to support our established businesses.”
Four Cash Mobs are scheduled in 2013. The first will be Tuesday, Feb. 12 with subsequent Cash Mobs in April, June and August. All Cash Mobs will be announced via the Chattanooga Downtown Facebook page,www.facebook.com/chattanoogadowntown, and Twitter page, @DowntownCHA, that River City Company operates.