Deconstructing Berke's Signs, I Realize I Am Safe, City Secure - And Response

Thursday, February 7, 2013 - by David Tulis
Berke sign
Berke sign

Driving along a city street this Lord’s Day, my family and I noticed the placards for Chattanooga mayoral candidates Guy Satterfield and Andy Berke along Highway 153 in front of the Hixson Lowe’s store.

The difference between the two billboards is striking. Mr. Satterfield’s sign is in plain lettering and offers only words. “Satterfield mayor[;] accountability in government.” As an idea, “accountability" is not flashy. It suggests stewardship, conservation, tight-waddedness, a sort of civic-minded stinginess. Possibly, Mr. Satterfield cares about reform, a tightening of the purse strings.

Mr. Berke’s sign shows a great deal of thought in a contradictory direction.

The marketing work for Sen.

Berke makes you feel good about Mr. Berke — and yourself. It places confidence in his ability to breathe a sort of spiritual life into the city and its people. and your privilege to share the same oxygen. “Renew Chattanooga,” the wording under his name, promises that very thing. Not reform so much, but renewal.

For those are the words under the word “Berke” on his of his campaign. Renew. Most helpful to conveying the concept of unity, compassion and togetherness are two halfcircles over his name, circles whose bottoms are cut off so that they hang like upside down soup bowls over the name.

The name is under protection, as it were, of umbrellas. Of tents. Emanating from the poster, in a flash that touches the emotion of the passerby, is the sense of togetherness and unity. I'm feeling better already.

Optimism galore


And what is there not to feel optimistic about? A barometer of national economy, the stock market, closed above 14,000 Friday for the first time in five years. A good sign affecting the psychology of investors, analysts are are quoted as saying. But Monday it fell nearly 130 points. And what about Mr. Obama? He instills confidence in many people, and that is his daily goal. And what about confidence in Chattanooga? Hey, that’s you, that’s me. Confidence in ourselves.

Mr. Berke doesn’t need to express confidence merely as a graphic show. Mr. Berke, in the same party as that working man, Mr. Obama, has raised $647,000 from donors since May, and he has spent $143,000 on graphics, printing, telecom, advisory and other services. The state senator and defender of union-controlled public education and other blessings, has the race sewn up, it would seem. Mr. Satterfield is in the poorhouse; he has himself posted signs, but has raised no money.  A third candidate, Chester Heathington, is also in the race. But he, too, is welcome under the Berke umbrellas; there’s plenty of room.

Recently city council candidate Jim Folkner made an interesting statement to contradict a comment I’d made to him about my interest in ideas in politics and other spheres. “I wish ideas controlled,” Mr. Folkner said, “but too much of the time it’s the money and the personalities and the way they want the money spent that control the decisions on our city council.”

His fundraising prowess make clear Mr. Berke’s intelligence, his connection to well-heeled and well-meaning donors and activists who want him to serve as Chattanooga mayor. His logo tells he intends to appeal not just to the head to bring about a continued liberal and globally oriented municipal government, but the heart — using the eye, at least partly.

Mr. Satterfield, whom I plan interview today at 1:30 p.m. on AM 1240 Copperhead radio, seems very much concerned about restraining the political office of Chattanooga mayor, curbing the exercise of its ambition under Mayor Ron Littlefield. How far can a man of plain ideas go in a race against a man whose argument for liberality by government is so well supported financially, and so graphically argued? Perhaps he will tell me.

— David Tulis writes for Nooganomics.com, which explores local economy and free markets online and on the airwaves.

* * *

I believe Mr. Tulis' misguided article fails to mention the following important points:

1. Voters should be careful not to judge a candidate based on the amount of money he/she raises in a campaign. One may also be curious as to why a candidate for mayor of Chattanooga has donations coming from Nashville and Knoxville.

2. The city is in debt over $400 million. We - the taxpayers - need some "tight-waddedness" at city hall.

3. Mr. Satterfield is in the "poorhouse" by choice. He is running primarily a self-financed campaign. Until recently he did not accept donations and currently donations are limited to a maximum of $200 per donor. To quote Mr. Satterfield: "My campaign is not about taking money from people but rather it's about letting people keep more of their money by not raising city taxes".

4. Finally - money, signs, debates, etc., don't decide elections. Voters decide elections. This is a lesson Mr. Berke (and Mr. Tulis) will learn on March 5th.

Tom McConnell

Chattanooga



How Is Corker Different Than Trump?

Corker has voted with Trump 90 percent of the time. It's difficult to see how Corker will play the maverick card with a straight face, but he'll try and succeed with those who believe politicians regardless of the facts.   Though it does give one pause. If Trump hadn't been called out on so many positions, does anyone believe Corker would be grandstanding now? What's ... (click for more)

Send Your Opinions To Chattanoogan.com; Include Your Full Name, Address, Phone Number For Verification

We welcome your opinions at Chattanoogan.com. Email to  news@chattanoogan.com . We require your real first and last name and contact information. This includes your home address and phone number. We do not post the contact information, but need it for verification. There is no word limit, but if your article is too long you may lose your reader. Please focus more ... (click for more)

City Seeks To Be Removed As Trustee Of Confederate Cemetery

Mayor Andy Berke on Friday said he has asked City Attorney Wade Hinton, on behalf of the city of Chattanooga, to file the necessary paperwork "to confirm the city is no longer listed as a trustee of a Confederate Cemetery on East Third Street." Mayor Berke said, “Our action today makes it clear that the city of Chattanooga condemns white supremacy in every way, shape and ... (click for more)

Judy Kay Peer, 69, Killed When Train Hits Her Car At Hamill Road Crossing In Hixson

Judy Kay Peer, 69, was killed on Friday night when a train struck her car in Hixson on Friday night. Ms. Peer, a Hixson resident, was driving a 2015 Hyundai Sonata. Police said she  was traveling west on Hamill Road and had stopped at the railroad crossing. The gates were extended with flashing lights and a sounding bell. A train that was traveling northbound on ... (click for more)

Ty Boeck Scores Three TDs As Soddy Daisy Wins 35-32

Justin Barnes had a tough time wiping the smile off of his face late Friday night at Soddy Daisy’s Robert Talaska Field. His Trojans had just picked up a 35-32 victory over arch-rival Red Bank in a non-district game, but he’s been involved in three of these games as a player and now five as a coach.  He won all three as Red Bank’s quarterback before graduating in 1999 and ... (click for more)

Defending Champ Farragut Clips Bears 27-21 In OT

CLEVELAND, Tenn. – Farragut has one of the nation’s top-rated senior tight ends in the country and the Admirals weren’t shy about utilizing their primary offensive weapon against Bradley Central on Friday night at Bear Stadium. Jacob Warren, the super-talented 6-foot-6, 226-pound receiver caught four touchdown passes that included the game-winner in the Admirals’ 27-21 overtime ... (click for more)