WiTouch and WiTouch Pro by Hollywog filled the 37-member jury of experts for the “red dot award: product design 2013” with enthusiasm. 

With its wireless remote controlled medical devices for back pain, Hollywog proved its ultimate design strength in an international comparison. Hollywog was awarded the “red dot: best of the best” for its product creation. 4,662 products were entered in the “red dot award: product design 2013”, but only a select few were given the honor of being considered for the top award in one of the world’s most renowned competitions.

WiTouch and WiTouch Pro made the cut with the “red dot: best of the best”, with its guaranteed global visibility, because on July 1, all eyes of the top names in international design will be focused on Essen, Germany. The red dot gala in the Aalto Theater is the final highlight of the “red dot award: product design”. 

Over the past years, the awards ceremony has become established as a celebratory ceremony with international guests. WiTouch Pro will then be put on display during a four-week special exhibition in the red dot design museum.

“We are honoured to achieve the “red dot: best of the best” designation for our WiTouch products,“ said Chuck Thomas, president of Hollywog. “WiTouch and WiTouch Pro are the first wireless remote controlled pain relief devices incorporating TENS technology to specifically target back pain, and this prestigious award exemplifies our dedication to unique design and high quality to evolve ordinary medical devices to extraordinary levels. I am very proud of the Hollywog team and our development partners based in Australia: Katapult Design and Procept. Our global collaboration defines the standard for design and development required to succeed in today’s global market.”

Professor Dr. Peter Zec, initiator and CEO of the red dot, has pointed out that strong design competence and economic success nowadays go hand in hand: “The winners of the ´red dot award: product design 2013´ are the protagonists of a highly developed design culture and design industry. These days it is becoming more and more difficult to distinguish between well-designed products. It is often only in the details that the special qualities become apparent. However, those product creations that pass the test before the critical eyes of the international red dot jury will not disappear into the crowd and will be able to fend off global competition.”