Southeast Swimwear Opens In Hamilton Place

Thursday, March 14, 2013
Southeast Swimwear is at 2021 Hamilton Place Blvd.
Southeast Swimwear is at 2021 Hamilton Place Blvd.

Southeast Swimwear, a store "committed to fitting every customer and making the experience a good one," has just opened in Hamilton Place. Owner Gail Blackburn, who with her husband, Todd, opened the first Southeast Swimwear in Woodstock, Ga. a year ago, chose Chattanooga because the Hamilton Place location was ideal for expansion. 

Ms. Blackborn said she knows what women go through. “I know firsthand how hard it can be to find something that is flattering and comfortable, and how personal an issue this is for most women,” she says. 

Before opening the first store, which is 30 miles northwest of Atlanta, Ms. Blackburn researched the swimwear industry, searching for lines that would complement all women, not just those with perfect bodies. Southeast Swimwear now features Sunsets, Swim Systems, Freya, Fantasie, Panache and made-in-the-USA Tara Grinna suits, in sizes from 2-24 and in cup sizes up through H. All staff are trained by a certified bra specialist in how to measure customers for a good fit. The store specializes in separates that can be mixed and matched, even between lines. A typical price for a two-piece tankini suit, sold as separates, runs $150-$180.

Ms. Blackburn cites a mother-and-daughter team who came into the Chattanooga store as an example. “The girl was 13, and different sizes on top and bottom, as is very common,” she explains. “We found a great look for her and her mother was so happy. She said, ‘This is the first time we’ve done this with no tears.’” Another, 60-year-old customer told her, “I’ve never had so many choices.” Says Ms. Blackburn, “It’s absolutely possible to find a suit that is a perfect fit—and is not frumpy.”

For the customer who prefers to shop with no assistance, the store also offers a good ambiance. Robes in each dressing room allow someone trying suits on to come in and out without the hassle of dressing and undressing so often experienced in department stores. And for those who want Ms. Blackburn and her staff’s expertise, they provide it. “I explain what we carry, and offer to pick some pieces for them that based on my experience, will likely flatter their body type,” says Ms Blackburn.

The two store locations will share merchandise, so if a size is not available in one store, it can be ordered from the other. Other merchandise choices include cover-ups, bags and hats. 

Southeast Swimwear is located next to Anna Ball White, across the road from Big River Grille, in Hamilton Place. The store is open Tuesday-Saturday, 10 a.m.-6 p.m., and Sunday 1-5 p.m.


Gail Blackburn, owner of Southeast Swimwear.
Gail Blackburn, owner of Southeast Swimwear.


State Supreme Court Clarifies Law When Bank Sells Loan Collateral Without Proper Notice

The Supreme Court of Tennessee issued guidance on the steps courts should follow when a creditor sells collateral used to obtain a loan, but does not provide the required notice of the sale. The case involved a bank loan that was used to purchase an airplane, with the plane itself and additional guarantors securing the transaction. When the debtor failed to maintain insurance, the ... (click for more)

Gas Prices Drop 9.3 Cents In Chattanooga

Average retail gasoline prices in Chattanooga have fallen 9.3 cents per gallon in the past week, averaging $2.21 per gallon on Sunday, according to GasBuddy's daily survey of 170 gas outlets in Chattanooga. This compares with the national average that has fallen 1.6 cents per gallon in the last week to $2.45, according to gasoline price website GasBuddy.com. Including the ... (click for more)

Ooltewah High's Robin Copp Is State Principal Of The Year

Ooltewah High School principal Robin Copp has been named Tennessee’s 2017-18 Principal of the Year.   Officials said of the second-year principal, "No matter the grade level, she believes in creating student-centered schools, which are first and foremost focused on teaching and learning. To support this model, Copp has instituted a professional learning framework ... (click for more)

City Has Apparently Found Buyer For Chattanoogan Hotel

The city of Chattanooga has apparently found a buyer for the Chattanoogan hotel on Broad Street. A city board will meet next Monday to consider several resolutions. One item before the Chattanooga Downtown Redevelopment Corporation is approving the hiring of the Husch Blackwell law firm "as special counsel in connection with the preparation of a sale and purchase agreement ... (click for more)

Congress Needs To Get Down To Business And The News Media Report Facts

"Pettiness" seems to be the driver of the news continuing into its third week.  When will it stop? I want to make it clear to my friends, this country and abroad, that I have called the President much worse words than "moron" to my best friend, so much worse that I am sure they would not be printed by AOL in the interest of acceptability.  I make no apologies. ... (click for more)

Roy Exum: UT A 34-Point ‘Dog

I can’t remember a time in my life when a University of Tennessee football team has been a five touchdown underdog and this comes at a time when my primary-care physician tells me, “Let’s face it … you are old.” That said, even when I look at myself naked in the bathroom mirror I ain’t as ugly as what I fear will happen in Tuscaloosa this coming Saturday. I can remember the Tide ... (click for more)