Southeast Swimwear Opens In Hamilton Place

Thursday, March 14, 2013
Southeast Swimwear is at 2021 Hamilton Place Blvd.
Southeast Swimwear is at 2021 Hamilton Place Blvd.

Southeast Swimwear, a store "committed to fitting every customer and making the experience a good one," has just opened in Hamilton Place. Owner Gail Blackburn, who with her husband, Todd, opened the first Southeast Swimwear in Woodstock, Ga. a year ago, chose Chattanooga because the Hamilton Place location was ideal for expansion. 

Ms. Blackborn said she knows what women go through. “I know firsthand how hard it can be to find something that is flattering and comfortable, and how personal an issue this is for most women,” she says. 

Before opening the first store, which is 30 miles northwest of Atlanta, Ms. Blackburn researched the swimwear industry, searching for lines that would complement all women, not just those with perfect bodies. Southeast Swimwear now features Sunsets, Swim Systems, Freya, Fantasie, Panache and made-in-the-USA Tara Grinna suits, in sizes from 2-24 and in cup sizes up through H. All staff are trained by a certified bra specialist in how to measure customers for a good fit. The store specializes in separates that can be mixed and matched, even between lines. A typical price for a two-piece tankini suit, sold as separates, runs $150-$180.

Ms. Blackburn cites a mother-and-daughter team who came into the Chattanooga store as an example. “The girl was 13, and different sizes on top and bottom, as is very common,” she explains. “We found a great look for her and her mother was so happy. She said, ‘This is the first time we’ve done this with no tears.’” Another, 60-year-old customer told her, “I’ve never had so many choices.” Says Ms. Blackburn, “It’s absolutely possible to find a suit that is a perfect fit—and is not frumpy.”

For the customer who prefers to shop with no assistance, the store also offers a good ambiance. Robes in each dressing room allow someone trying suits on to come in and out without the hassle of dressing and undressing so often experienced in department stores. And for those who want Ms. Blackburn and her staff’s expertise, they provide it. “I explain what we carry, and offer to pick some pieces for them that based on my experience, will likely flatter their body type,” says Ms Blackburn.

The two store locations will share merchandise, so if a size is not available in one store, it can be ordered from the other. Other merchandise choices include cover-ups, bags and hats. 

Southeast Swimwear is located next to Anna Ball White, across the road from Big River Grille, in Hamilton Place. The store is open Tuesday-Saturday, 10 a.m.-6 p.m., and Sunday 1-5 p.m.


Gail Blackburn, owner of Southeast Swimwear.
Gail Blackburn, owner of Southeast Swimwear.

Baker Donelson's Health Law Group Earns Multiple Top Ten Rankings

The Health Law Department at Baker Donelson has earned several honors recognizing the group as one of the leading health care practices in the United States. Baker Donelson was ranked seventh on the American Health Lawyers Association's "Top Honors 2014" list of health law firms in the United States; earned a spot in the top ten of Modern Healthcare's "Largest Healthcare Law ... (click for more)

PA Group USA Named To Accounting Today’s VAR 100 List For 2014

PA Group USA has been named by Accounting Today as one of the top 100 Value Added Resellers (VARs) of accounting and ERP software in North America. Accounting Today’s annual report acknowledges resellers of accounting and ERP software who set the standard for quality of service and ability to deliver valuable solutions, and then ranks them based on revenue. “The fact ... (click for more)

Federal Judge Stops Erlanger Foreclosure Of Hutcheson Hospital

In a ruling Friday, a Federal Court Judge in Rome agreed with Hutcheson Medical Center and Regions Bank to grant the request for an injunction, effectively stopping the foreclosure efforts of Erlanger Health System against Hutcheson. In stopping the foreclosure set for next Tuesday, the judge held that the public interest in keeping the hospital doors open was “insurmountable.”  ... (click for more)

Mediated Resolution Reached In TVA Kingston Lawsuits

A mediated global resolution has been achieved in 63 lawsuits pending in U.S. District Court involving more than 850 plaintiffs asserting claims against the Tennessee Valley Authority arising from the 2008 ash spill at Kingston Fossil Plant. The resolution, outlined in documents submitted Friday to the U.S. District Court in Knoxville, comes after nearly two years of ... (click for more)

A Tennessee Transplant's Thoughts On Age And Politics - And Response

I have read several opinions favoring the job performance of Representative Fleischmann as well the apparent disdain that they have for his challenger and his age.  I must disclose that unfortunately, I am unable to cast a vote in the 3rd District Republican primary.  I will however always be a Chattanoogan.  As a result, I feel more engaged in East Tennessee politics ... (click for more)

Roy Exum: Mr. Trump, Stand Down!

I’ve never been a big fan of Donald Trump. Of his worldy possessions, I believe the only things bigger than his $4 billion bank account are his arrogance and his ego but what he did Friday was shameful. Here we have two Americans in Africa on a mercy mission who have been stricken with the ebola virus and as emergency efforts are in progress to bring them home, Trump -- in his usual ... (click for more)