BlueCross Taps Kelly Paulk To Direct Product Strategy For The Health Insurance Marketplace

Thursday, March 21, 2013
Kelly Paulk
Kelly Paulk

The development of a Health Insurance Marketplace opens the door to new products that are offered directly to the consumer. To navigate this new market, BlueCross BlueShield of Tennessee has appointed Kelly Paulk to serve as director of product strategy.  

“Kelly has extensive experience in health care and commands detailed knowledge of BlueCross’ products and services,” said Carla Raynor, vice president of strategic marketing for BlueCross. “With nearly 20 years of experience at the company she is well equipped to take on this new strategy role as we work to develop products that give our future customers the coverage and peace of mind they need.”

In 1993 Ms. Paulk joined BlueCross in the role of marketing coordinator. During her time at BlueCross she served in several positions, most recently as senior product manager. From concept to implementation, she has led in the development of group medical and self-funded products that now serve more than two million commercial members. In addition, she has focused her efforts on products for the post-reform health care environment.

Ms. Paulk earned a Bachelor of Science in marketing and later completed her MBA from the University of Tennessee, Chattanooga.


CHI Memorial Presents 2016 Southeast Regional Urology Symposium

CHI Memorial Medical Education Committee and CHI Memorial Medical Group will present the 2016 Southeast Regional Urology Symposium on Saturday, August 27, at The Chattanoogan from  8:15 a.m. – 12:15 p.m.   Attendees can earn 3.5 continuing medical education (CME) credits at the symposium.  C. Lee Jackson, M.D., Jeffrey K. Mullins, M.D. and P. Edward Henson, M.D. ... (click for more)

3 Local Doctors Among Select Group Receiving Foundational Leadership Training With TMA

Chattanooga area doctors Justin Calvert of Signal Mountain, Elizabeth Ferluga of Hixson, and Chetan Shah of Hixson are among a group of 12 emerging physician leaders from around the state who met in Monteagle June 10-12 to learn about collaboration, influence, conflict management, and negotiation through a leadership training program offered by the Tennessee Medical ... (click for more)

Darrel Eric Chapman, 49, Dies In Red Bank Home Destroyed By Fire; Case Ruled Arson/Suicide

Darrel Eric Chapman, 49,  died in a house fire in Red Bank early Friday morning after the homeowner said he was awakened by popping sounds. Red Bank Police Chief Tim Christol said the case is being considered an arson/suicide. He said, " At approximately 12:30 a.m., the Red Bank Fire and Police departments responded to a residential fire at 604 Bitsy Lane where they discovered ... (click for more)

Attorney Gets Misdemeanor Plea In 2nd Case Involving Sexually Harassing Waitress

A Chattanooga attorney who was charged for the second time with sexually harassing a waitress has pleaded guilty in General Sessions Court to a reduced charge. In the latest case, Charles D. Lawson has been charged with aggravated sexual battery after an incident at a local restaurant involving a waitress. Prosecutor Jason Demastus said Lawson pleaded guilty to the B misdemeanor ... (click for more)

Save Coolidge Park - And Response

Last Monday morning while at work a good friend messaged me concerning a matter that I had not heard anything about dealing with Coolidge Park and its future. Apparently that night the City Council was to read an ordinance that would allow the mayor to start negotiations with the relocation of the Medal of Honor Museum. This ordinance would enable the city to lease approximately ... (click for more)

Roy Exum: Chicago’s Gun Buyer

In the days following the horrifying massacre of 50 people at an Orlando nightclub, several of the crazies in the media have dashed about trying to prove how easy it is to obtain an assault weapon. Some guy in Philadelphia claims he bought one in seven minutes when, in fact, we would all have been better served if he had written how long it took him to get a psychiatric exam and ... (click for more)