BlueCross Taps Kelly Paulk To Direct Product Strategy For The Health Insurance Marketplace

Thursday, March 21, 2013
Kelly Paulk
Kelly Paulk

The development of a Health Insurance Marketplace opens the door to new products that are offered directly to the consumer. To navigate this new market, BlueCross BlueShield of Tennessee has appointed Kelly Paulk to serve as director of product strategy.  

“Kelly has extensive experience in health care and commands detailed knowledge of BlueCross’ products and services,” said Carla Raynor, vice president of strategic marketing for BlueCross. “With nearly 20 years of experience at the company she is well equipped to take on this new strategy role as we work to develop products that give our future customers the coverage and peace of mind they need.”

In 1993 Ms. Paulk joined BlueCross in the role of marketing coordinator. During her time at BlueCross she served in several positions, most recently as senior product manager. From concept to implementation, she has led in the development of group medical and self-funded products that now serve more than two million commercial members. In addition, she has focused her efforts on products for the post-reform health care environment.

Ms. Paulk earned a Bachelor of Science in marketing and later completed her MBA from the University of Tennessee, Chattanooga.


Rock City Announces Gift To Children's Hospital At Erlanger In Celebration Of Attraction's 85th Anniversary

Rock City announced on Friday, a $300,000 gift over the next three years to Children’s Hospital at Erlanger. As Erlanger has planned the first phase of its Outpatient Center, teams from the hospital and Rock City released a call for bids to design a secret garden tree house to be located on the second floor of this new building and the chosen design team was announced earlier on ... (click for more)

Foster Care Info Night Set For June 6

Following National Foster Care Month in May, Chambliss Center for Children will host a free Foster Care Info Night on Tuesday, June 6, from 5:30-7 p.m.  With an estimated 750 to 800 children in the Tennessee Valley in state care at any given time, there is a critical need for quality, loving foster homes in this area. The public is invited to attend this free Foster Care ... (click for more)

Erlanger Expects $5 Million Profit Despite "Very Challenging" Budget

Erlanger Health System officials said they expect a $5 million profit for the upcoming fiscal year despite a "very challenging" budget. Britt Tabor, chief financial officer, said there will be continued top line growth, which has brought a 51 percent rise in patient revenue over the past five years. "This is organic growth. It's not from mergers or acquisitions," Mr. Tabor ... (click for more)

Public Defender Says Another Entity Needs To Continue Funding For New Mental Health Court

Public Defender Steve Smith said another entity needs to take over funding the new Mental Health Court. He said Criminal Court Judge Don Poole has agreed to oversee the court and will make a budget presentation to the County Commission on May 31. Mr. Smith told members of the Pachyderm Club on Monday that he has been funding the program through the services of Anna Protano ... (click for more)

Tennessee Business Expansions On Rise Across State

In 2016, Tennessee was named State of the Year for Economic Development by Southern Business & Development Magazine based on project totals and the variety of industries that invested in the state and created jobs. To a great extent, Bradley and Polk Counties have benefited from that investment.   From February 2015 to February 2016, Cleveland/Bradley County led the ... (click for more)

Roy Exum: The Public Defender And The Mental Health Court

I am holding in my hand a list of the names of 50 very real people who cost the taxpayers of Hamilton County a combined $3,037.090 in incarceration charges before July 2015. These people live in our county and I dare say it is not completely their fault that they were put in the county jail. Each has a professionally-diagnosed mental illness and today, most regretfully, the County ... (click for more)