Here Come The Mummies is a successful musical act, accomplishing great success without the benefit (or hindrance) of a major record label contract or consistent mainstream radio play. Not many can say that. They have remained independent of the major record label; yet have managed to propel themselves to the top of the performing world – in demand for festivals, casino play dates, and even television shows like Fox & Friends.
But even these extremely talented ghouls know the value of public relations and national name recognition. Without a major recording label contract, this is an expensive venture. Just recording a high quality CD is expensive for studio time and equipment. Promoting that CD so that it sells and supports a tour is even more expensive.
So you ask, what are some ways to raise funds to pull off such a venture? The innovative souls at Here Come The Mummies came up with a program under the “Kickstarter” program. Basically, Kickstarter is a platform for funding projects. In less than 4 years, over $500 million has been pledged to over 35,000 projects. The boys in bandages are trying to raise $50,000 with their Kickstarter program. In just a couple days, they are already over $10,000.
Since they only mumble, grunt and groan, Here Come The Mummies need a PR firm to help them launch their sixth studio album into the stratosphere of radio, TV, and big-time music business promoters hands. For a donation as little as $5, or has high as $9,969, anyone can help with the cause and get really cool HCTM stuff like a T-shirts, a private concert, dinner for ten with the Mummies, an original signed Cass-Caster guitar, or even credits on their next CD. You want to have fun, have those Mummies bring a bucket of the Colonel’s chicken parts over to your house for ten of your friends, grunt and snort a bit, then perform a private acoustic performance right in your man cave.
When the program is complete in about 30 days, they will have raised $50K to get help with expenses of a large scale, professional media blitz. You can do it too. Make no bags of bones about it, HCTM are talented beyond belief, but without a major record label to take all their money, it is hard to make it in the music business. I’m betting they will pull it off, and I am not talking about their pants.
If you would like to see how the program works and even take a look at Here Come The Mummies different pledge levels, just click on > http://www.kickstarter.com/projects/787528134/make-cryptic-our-best-and-biggest-yet?ref=live. Feel free to help them out or design a program that suits you. But, remember that you aren’t begging – you need to give something of value for each donation level. In the case of Here Come The Mummies, they really came up with some fun items.
For local music info, try www.chattanoogaentertainers.com or www.chattanooganightscope.com. They both have great local music info and schedules. For local info on Country music, try Jim Boles’ site www.chattacountry.ning.com.
Email Bob Payne at email@example.com or catch him on Facebook at www.facebook.com/davrik2000 .
- Photo2 by Java