During the month of April, Girls Inc. national and its affiliates are partnering with jcp to raise $1.2 million for college scholarships for Girls Inc. girls. Customers who shop at jcp can "round up" their purchases to the next dollar amount and that amount will go towards the national Girls Inc. scholarship fund which also benefits local Girls Inc. girls and alumnae who are in college.
In addition to rasing money for scholarships through the Round Up Campaign, Girls Inc. of Chattanooga is competing for a $10,000 prize for the most creative and active marketing plan for the campaign. Girls Inc. of Chattanooga has partnered with the jcp stores at Hamilton Place Mall, Northgate Mall, and Walnut Square Mall in Dalton.
"JCPenney was founded in 1902 by James Cash Penney, and the very first store was called the Golden Rule Store," says Randall Honeycutt, jcp store leader at Northgate Mall. "Since then, jcp store employees have lived by the idea that you can't be successful as a company unless you support the community. We are excited to be partnering with Girls Inc. of Chattanooga to raise money for college scholarships in support of local girls."
Starting at the age of six, Girls Inc. of Chattanooga begins educating girls about the importance of attending college. Since we began tracking in 2007, 100% of girls in our high school afterschool programs who stay with Girls Inc. of Chattanooga through their senior year attend college.
Local Girls Inc. girl, Alana Moore, a student at CSAS, was a recent recipient of a $5,000 college scholarship through Girls Inc. She was accepted to a few colleges across the country but has not decided which school she will be attending.
The theme for the campaign is "confidence is the perfect accessory." During April, Girls Inc. of Chattanooga is sharing quotes from local Girls Inc. girls on social media about what makes them feel confident.
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