Greater Chattanooga Association Of Realtors Has New Website Launch

Tuesday, May 21, 2013

The Greater Chattanooga Association of Realtors has launched "a consumer-facing residential property search website with tools designed to help local Realtors in Southeast Tennessee and Northwest Georgia compete with national portals."

GCAR’s “Spring” platform features responsive design compatible with mobile devices and a common interface for real estate professionals and consumers, it was stated.

IOfficials said, "Instead of providing separate search environments for consumers and Realtors, each user will get access to functionality that’s appropriate to them.

"Separate logins will allow real estate professionals to access the same proprietary information, analytics and features they currently have, but within the same navigation experience as their clients."

Spring was created through a partnership with Huntsville, Ala.-based real estate technology vendor Solid Earth. The new software platform will roll out in phases to give GCAR members and consumers time to adjust before the association’s old public-facing search portal, mlsarealistings.com, is replaced, it was stated.

The new public-facing search portal, homes.gcar.net, is live, with the new back end for realtors set to launch later this year.


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