Amazon Invests In Early Childhood Literacy With $6,250 Donation Benefiting "Project Ready For School"

Tuesday, May 21, 2013

The United Way of Greater Chattanooga thanked Amazon – the world’s largest online retailer and a statewide partner of the Governor’s Books from Birth Foundation (GBBF) – for the recent $6,250 contribution to its “Project Ready for School” program at an event on Tuesday hosted by the Chambliss Center for Children.

The gift was one-fourth of Amazon’s total donation to the GBBF ($25,000), which was distributed evenly among the four counties where Amazon has fulfillment centers – Bradley, Hamilton, Rutherford and Wilson – and used to provide free, high-quality, age-appropriate books to preschool children (up to 5 years old) living in those areas. Eva Dillard, CEO of United Way of Greater Chattanooga, thanked Amazon for its generosity, citing the tremendous impact the gift will make in the local community.

“Amazon’s donation to the Governor’s Books from Birth Foundation demonstrates a huge commitment to local communities and to United Way of Greater Chattanooga in support of early childhood education in our community,” said Ms. Dillard. “Project Ready for School and Dolly Parton’s Imagination Library are key components in our work in education – early childhood literacy is a major steppingstone on the path to education success and high school graduation. Support from Amazon and the Governor’s Books from Birth Foundation will enable United Way of Greater Chattanooga to provide more books to children in our communities. Reading to children is the best way to build the vocabulary they need to succeed in school.”

The company known for shipping its distinctive packages to consumers’ doorsteps is helping the GBBF and Dolly Parton’s Imagination Library put books in the mailboxes of Tennessee’s youngest readers.

“As the world’s leading online retailer, Amazon has become virtually synonymous with ‘books,’ and its generous gift of $25,000 only strengthens that association,” said Theresa Carl, GBBF president. “We are truly grateful to Amazon for its commitment to ensuring that free books reach preschool children and investing in their growth and development.”

Mike Thomas, general manager of Amazon’s Chattanooga Fulfillment Center, was on hand to read a book to a class of preschoolers, where he expressed his company’s continuing support for the cause of early childhood literacy.

“Amazon is thrilled to partner with the Governor’s Books from Birth Foundation by supporting its mission of making sure children have books available at home,” Mr. Thomas said. “Reading is so important in the development and growth of children. The Imagination Library program allows Amazon to make a difference in the lives of so many young Tennesseans, which is humbling and gratifying.” 

All of Tennessee’s 408,000 children under age five have access to the Imagination Library, and an Imagination Library program affiliate exists in all 95 counties in the state. Begun by Dolly Parton in 1996 as a gift to the children in her hometown of Sevierville, Tn., the Imagination Library mails one new, high-quality, age-appropriate book every month to registered children, from birth until age five – at no cost to families, regardless of income. Nearly 18 million books have been delivered since the GBBF’s inception in October 2004. Approximately $24 annually (or $2 per book) provides for the purchase and delivery of 12 books to one child. With funding support from the Tennessee General Assembly, various foundations, individual donors and small businesses, and a host of corporate sponsors, the GBBF matches ($12 per book, per child) all funds raised by each of Tennessee’s Imagination Library program affiliates – a dynamic public-private partnership unlike any other in the U.S.

Tennessee is the only state to have the Imagination Library program in every one of its counties.

An increasing amount of research points to the universally positive impact of having books in the home. Imagination Library participants from both low-income and middle-income households arrive to kindergarten more prepared to learn than nonparticipants. A 2010 study indicated that simply having more books around the house correlates to a child’s completing more years of formal education. In January of this year, a team of researchers concluded that reading to a child in an interactive style can raise the child’s IQ by as much as six points.

Children who have not developed some basic literacy skills by the time they enter school are three to four times more likely to drop out later. In a recent study conducted by the Urban Child Institute, research showed that programs like the Imagination Library lead to early childhood language development, school readiness, grade progression, on-time graduation and college attendance.

“The benefit of putting books in the hands of Tennessee’s preschoolers is truly immeasurable,” Ms. Carl said.


Street Corner Market At The Clemons Has Grand Opening Wednesday

Street Corner Market at The Clemons will host a grand opening on Wednesday at 9 a.m.   Street Corner Market at The Clemons is at 730 Chestnut St. The 2700 square foot market features fresh produce, craft beer, a deli featuring Boar’s Head Meats, locally roasted Mayfly, Rembrandt’s, and Fleetwood coffees and pastries from the Bluff View Arts District. In addition, ... (click for more)

GDOL To Help Express Employment Professionals Recruit In Lafayette

The Georgia Department of Labor (GDOL) will help Express Employment Professionals, a staffing agency, recruit at least 50 employees for two Rock Spring and one LaFayette locations. The event will be held on  Wednesday, Oct. 12 , from  9 a.m. to 12 p.m.  at the LaFayette Housing Authority located at 300 Oak Street in LaFayette. GDOL staff will be onsite to ... (click for more)

DA Pinkston Files Petition To Declare 2 Gangs A Public Nuisance

District Attorney General Neal Pinkston filed a petition on Monday asking that two Chattanooga gangs, the Gangster Disciples and the Grape Street Crips, and their members be declared public nuisances. General Pinkston is also "asking that injunctive relief be given to the law-abiding residents of East Lake by establishing a Safety Zone that covers most of their neighborhood." ... (click for more)

2 Boaters Die In Suspected Carbon Monoxide Poisoning On Chickamauga Lake

Two boaters and their pet were pronounced dead at the scene of suspected carbon monoxide poisoning on Chickamauga Lake.  Kristy D. James and Mike L. Richardson of Chattanooga were reported missing to the Hamilton County Sheriff’s Office earlier in the day by a concerned family member. The boaters had not been heard from since Saturday. Tennessee Wildlife Resources ... (click for more)

Of Course Gangs Are A Public Nuisance

Now, I don't know it all.  Beginning with my parents, folks of all sorts have been actively pointing out my ignorance for more than seven decades now.  So I'm well aware that I don't know it all.  In recent months I've begun to develop an appreciation for the local work of Mr. Neal Pinkston; I've been impressed with several things he's been doing in his official ... (click for more)

Roy Exum: Arnold Palmer’s Greatness

This is hardly meant to be flippant but I’d be willing to bet I’ve been in the presence of more great people than anyone you know. I’ve never ranked them, or ever dared to wonder who was the greatest, such as Muhammad Ali or Elvis Presley, but there are two traits that those who reach the highest pinnacle have in common. First, not a one of them was any good at what made them famous ... (click for more)