Amazon Invests In Early Childhood Literacy With $6,250 Donation Benefiting "Project Ready For School"

Tuesday, May 21, 2013

The United Way of Greater Chattanooga thanked Amazon – the world’s largest online retailer and a statewide partner of the Governor’s Books from Birth Foundation (GBBF) – for the recent $6,250 contribution to its “Project Ready for School” program at an event on Tuesday hosted by the Chambliss Center for Children.

The gift was one-fourth of Amazon’s total donation to the GBBF ($25,000), which was distributed evenly among the four counties where Amazon has fulfillment centers – Bradley, Hamilton, Rutherford and Wilson – and used to provide free, high-quality, age-appropriate books to preschool children (up to 5 years old) living in those areas. Eva Dillard, CEO of United Way of Greater Chattanooga, thanked Amazon for its generosity, citing the tremendous impact the gift will make in the local community.

“Amazon’s donation to the Governor’s Books from Birth Foundation demonstrates a huge commitment to local communities and to United Way of Greater Chattanooga in support of early childhood education in our community,” said Ms. Dillard. “Project Ready for School and Dolly Parton’s Imagination Library are key components in our work in education – early childhood literacy is a major steppingstone on the path to education success and high school graduation. Support from Amazon and the Governor’s Books from Birth Foundation will enable United Way of Greater Chattanooga to provide more books to children in our communities. Reading to children is the best way to build the vocabulary they need to succeed in school.”

The company known for shipping its distinctive packages to consumers’ doorsteps is helping the GBBF and Dolly Parton’s Imagination Library put books in the mailboxes of Tennessee’s youngest readers.

“As the world’s leading online retailer, Amazon has become virtually synonymous with ‘books,’ and its generous gift of $25,000 only strengthens that association,” said Theresa Carl, GBBF president. “We are truly grateful to Amazon for its commitment to ensuring that free books reach preschool children and investing in their growth and development.”

Mike Thomas, general manager of Amazon’s Chattanooga Fulfillment Center, was on hand to read a book to a class of preschoolers, where he expressed his company’s continuing support for the cause of early childhood literacy.

“Amazon is thrilled to partner with the Governor’s Books from Birth Foundation by supporting its mission of making sure children have books available at home,” Mr. Thomas said. “Reading is so important in the development and growth of children. The Imagination Library program allows Amazon to make a difference in the lives of so many young Tennesseans, which is humbling and gratifying.” 

All of Tennessee’s 408,000 children under age five have access to the Imagination Library, and an Imagination Library program affiliate exists in all 95 counties in the state. Begun by Dolly Parton in 1996 as a gift to the children in her hometown of Sevierville, Tn., the Imagination Library mails one new, high-quality, age-appropriate book every month to registered children, from birth until age five – at no cost to families, regardless of income. Nearly 18 million books have been delivered since the GBBF’s inception in October 2004. Approximately $24 annually (or $2 per book) provides for the purchase and delivery of 12 books to one child. With funding support from the Tennessee General Assembly, various foundations, individual donors and small businesses, and a host of corporate sponsors, the GBBF matches ($12 per book, per child) all funds raised by each of Tennessee’s Imagination Library program affiliates – a dynamic public-private partnership unlike any other in the U.S.

Tennessee is the only state to have the Imagination Library program in every one of its counties.

An increasing amount of research points to the universally positive impact of having books in the home. Imagination Library participants from both low-income and middle-income households arrive to kindergarten more prepared to learn than nonparticipants. A 2010 study indicated that simply having more books around the house correlates to a child’s completing more years of formal education. In January of this year, a team of researchers concluded that reading to a child in an interactive style can raise the child’s IQ by as much as six points.

Children who have not developed some basic literacy skills by the time they enter school are three to four times more likely to drop out later. In a recent study conducted by the Urban Child Institute, research showed that programs like the Imagination Library lead to early childhood language development, school readiness, grade progression, on-time graduation and college attendance.

“The benefit of putting books in the hands of Tennessee’s preschoolers is truly immeasurable,” Ms. Carl said.


LBMC Technology Solutions Named To Intacct President's Club

LBMC Technology Solutions, LLC, a business software and technology consulting firm, and a member of the LBMC Family of Companies, has been named to Intacct’s 2015 President's Club.   Intacct, a provider of best-in-class cloud ERP software, awards this sales and customer satisfaction award annually to its top-performing channel partners, recognized value added resellers and ... (click for more)

Tennessee July Unemployment Rate Remains Unchanged

County unemployment rates for July 2015, released Thursday, show the rates increased in 53 counties, decreased in 21, and remained the same in 21 counties. Specific county information for July is available here . Davidson County had the state’s lowest major metropolitan rate in July at 4.9 percent, unchanged from June. Knox County was 5.4 percent in July, up from 5.3 the previous ... (click for more)

Woman Seriously Injured After Plowing Into Rossville Boulevard Car Dealership Saturday Evening

A woman was seriously injured after plowing her vehicle into a car dealership on Rossville Boulevard on Saturday evening.   At approximately  6:49 p.m., the Chattanooga Police Department responded to 2818 Rossville Blvd. on an accident with injuries.   A blue vehicle traveling at a high rate of speed lost control.  The vehicle crashed ... (click for more)

Boy, 4, Struck By Vehicle Near Tunnel Boulevard

A four-year-old boy was struck by a vehicle near Tunnel Boulevard on Saturday afternoon. A t approximately 4:20 p.m.,  the Chattanooga Police Department responded to 3400 Through St. on a c hild struck by a vehicle.  T he victim was conscious when officers arrived. He was transported to a local hospital. I nvestigators are continuing to compile ... (click for more)

DWT Is DUI - And Response

A routine narrative of a DUI arrest report goes something like this:   The defendant was operating a motor vehicle in the 00 block of sonsoroad. The driver was weaving back and forth across the marked roadway. The defendant drove through a stop sign. Was stopped at an intersection despite the traffic light was green. Entered the lane of another vehicle and caused a ... (click for more)

Roy Exum: UT’s Gender-Neutral Dopes

With due apology to Smokey, the University of Tennessee’s famed blue-tick hound, the tail is wagging the dog at UT-Knoxville. Donna Braquet, the director of the university’s Pride Center, wants to suck 99.9 percent of the 28,000 students into a ridiculous scheme that will make the campus “welcoming and inclusive for all” … .01 percent. Her idea is to do away with binary gender ... (click for more)